In Depth
Look in-depth at the projects emerging from the Audience of the Future Challenge and related programmes by viewing video diaries and reading case studies on the journeys taken so far, and read research commissioned to support the Challenges.
Covid Diaries
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by the pandemic. In this Covid-19 video diary series, we capture the creativity and experience that each of the project teams went through in order to pivot their projects.
Case Studies
The Audience of the Future programme has enabled the development of a number of innovative and ground-breaking projects across the creative industries. Revealing the highlights, developments and exciting achievements the funding has led to is now captured in a series of case study articles.
30 Oct 2020
Framestore: better animation, faster
Award winning creative studio Framestore have been working on FIRA, a toolset that speeds up and enhances character animation production
30 Oct 2020
Generic Robotics: in touch with the future
Generic Robotics are helping accelerate the use of touch-based – or haptic – tools in the creative industries
26 Nov 2020
Figment Productions: Hyper Reality Made Real
Digital media production company, Figment Productions, is on a mission to create premium immersive experiences using ‘hyper reality’
23 Feb 2021
Mativision: Live from your laptop
Mativision carried out a wide-ranging study to learn more about the way in which audiences engage with live immersive music and entertainment experiences
31 Mar 2021
Born in Bradford: Immersive VR
Born in Bradford is an art-science collaboration building an immersive experience that brings data alive in extraordinary ways.
Reports
Read reports and insights commissioned by the Audience of the Future team drawn from the world-leading experts across the UK’s immersive sector and beyond. Recent reports include the Immersive Audience Journey Report, a must-read for immersive content creators, and the UK Creative Immersive Landscape Report which gives a detailed overview of creative immersive productions in the UK.
Demonstrators
The Audience of the Future challenge has invested in a Demonstrator Programme of immersive experiences, covering four main entertainment sectors: e-sports and gaming, performance, moving image, and visitor experience. Read more about the Demonstrators.
Weavr
An AI-driven, mixed reality platform that uses live and historic data to create meaningful and personalised mixed-reality experiences for Esports fans.
Dinosaurs and Robots
First-of-its-kind mixed reality group experiences bring dinosaurs and robots to life through a combination of storytelling and cutting-edge technology.
Wallace & Gromit: The Big Fix Up
Combining augmented and mixed reality, The Big Fix Up, is an all-new epic adventure where users will be able to experience and interact with the story as it unfolds over
Dream
A new Shakespeare experience and interpretation of A Midsummer Night’s Dream that explores how audiences can experience and interact with live performance remotely.
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