News
Read the latest stories coming out of the Audience of the Future Challenge programme. To find out first sign up for the monthly newsletter.
16 Mar 2021
Watch: Creative Resilience in a Time of Crisis
Running alongside this year’s SXSW online, UK House celebrates the best of UK advertising, art, immersive technology, music and innovation. Hear from the creators behind cutting-edge projects from the Audience of the Future programme.
8 Mar 2021
Celebrating Women in the UK Creative Industries @ UK House
Next week’s UK House (16 -19 March), running alongside SXSW, showcases the best of UK advertising, art, tech, immersive technology, music and innovation. But there wouldn’t be such a celebration without so many strong, inspirational and influential women within the
23 Feb 2021
Royal Shakespeare Company Opens ‘Dream’
Live performance and gaming technology come together for Dream, an Audience of the Future Demonstrator project from the Royal Shakespeare Company, combining live performance and gaming technology.
23 Feb 2021
Case study series reveal innovation behind creative industry projects
Revealing the highlights, developments and exciting achievements Audience of the Future funding has led to is now captured in a series of case study articles about projects
12 Feb 2021
Showcasing UK Creative Industries Innovation
As part of this year’s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries.
10 Jan 2021
Covid Diaries capture innovation in the UK creative industry
During the Covid-19 lockdown period in the second quarter of 2020, existing Audience of the Future Challenge award-holders continued to develop projects, albeit within the limits presented by lockdown.
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