Speaker
Speaker
Speaker
Speaker
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Prof Andrew Chitty
UK Research and Innovation
UKRI Challenge Director and AHRC Creative Economy Champion
Speaker Biography
Andrew Chitty is the Challenge Director for the Creative Industries and Audience of the Future programmes at the heart of the Creative Industries Sector Deal. This £120m investment is supported by the Government’s Industrial Strategy and delivered by UK Research and Innovation.
The £50m Audience of the Future Challenge, which completed in March 2022, delivered a step change in the ability of the UK creative sector to adopt immersive technologies through business led innovation, whilst the £85m Creative Industries Clusters Programme continues to support nine University/Business R&D partnerships across the UK.
Prof. Chitty’s career began in television before founding Illumina Digital, a multi award-winning digital production company. With Illumina he won 4 BAFTAs, two for technical innovation. Andrew is Professor of Creative Industries at Loughborough University, the AHRC’s Creative Economy Champion and a Trustee of TRC Media. He is a board member of Creative Skillset and a founding director of Creative England (now Creative UK).
