{"id":8451,"date":"2021-10-20T09:16:16","date_gmt":"2021-10-20T09:16:16","guid":{"rendered":"http:\/\/beyondconference.org\/?page_id=8451"},"modified":"2021-10-20T09:16:16","modified_gmt":"2021-10-20T09:16:16","slug":"poster-10","status":"publish","type":"page","link":"https:\/\/beyondconference.org\/b21\/posters\/poster-10\/","title":{"rendered":"Virtual Empathy and Embodied Transculturation in the Investigative Art Project \u2018The Machine to be Another\u2019"},"content":{"rendered":"<div class=\"cepBody\"><div class=\"cepColumns\"><div class=\"col2-3\"><h1 class=\"title be19-purple\">Poster<\/h1><h1 class=\"heading-left be19-purple outline1 white\">Poster<\/h1><h1 style=\"margin:4rem 0;\">Virtual Empathy and Embodied Transculturation in the Investigative Art Project \u2018The Machine to be Another\u2019<\/h1><p><p>This proposal explores the potential of embodied aesthetic experiences to generate transcultural identities and \u2018third spaces\u2019 (Bhabha 1994) of transcending cultural boundaries at a non-verbal, somatic and affective level via the analysis of the investigative art project <em>The Machine to Be Another<\/em> by BeAnotherLab. <\/p>\n<p><em>The Machine to Be Another<\/em> (ongoing since 2014) offers several scenarios of interaction \u2013 Gender Swap, empathy towards immigrants and refugees, sensory understanding of impairment \u2013 that generate \u2018virtual empathy\u2019 (Bolter and Grusin 1999) based on neuroscience experiments, telepresence and Oculus Rift technology. The Machine employs first-person camera and footage as empathic tools and provides a multiplicity of self-reflexive perspectives that functions as a form of disruptive \u2018montage\u2019 subverting regular modes of perception. <\/p>\n<p>As Suhr and Willerslev (2013) have argued, montage offers a tool to break the mimetic dogma, so that the destabilization of common-sense perception could make invisible social realities visible. As studied herewith, the Machine\u2019s somaesthetic fusion between subjective camera and sensorimotor destabilization provokes imaginary extension of one\u2019s self in multiple versions. Conceptually these experiential dimensions resemble Mikhail Epstein\u2019s understanding of transculturality as the freedom of being different from others, as well as from one\u2019s own self. <\/p>\n<p>The Machine also plays a subversive role by transgressing ideological and hierarchical dichotomies such as self\/other, mind\/body, organism\/machine, male\/female, which Donna Haraway (1984) has conceptualised via the metaphor of the \u2018cyborg.\u2019 Hence, the discussion establishes conceptual parallels between Haraway\u2019s cyborg manifesto and the transcultural paradigm, since both entail overcoming of essentialism and binary oppositions. <\/p>\n<p>Drawing upon the Machine\u2019s place-specific sessions at Somerset House, London and FACT, Liverpool, this research suggests a paradigmatic shift beyond representation and discursive formation of cultural identities towards \u2018embodied transculturation\u2019 via media re-enactment of becoming a cultural \u2018other.\u2019<\/p><\/p><\/div><div class=\"col1-3\"><div><img src=\"\/wp-content\/uploads\/cepUploads\/Lora-Tate.jpg\" width=\"100%\"><\/div><p style=\"margin-block-end: 0;padding-bottom:0.5rem;\">Lora Markova<\/p><div style=\"background-image:url(\/wp-content\/uploads\/cep\/mail.png)\" class=\"icon\" onclick=\"window.open('mailto:L.Markova@lboro.ac.uk?subject=Audience of the Future 2021')\"><\/div><hr class=\"cep-left-to-right\" style=\"margin: 1rem 0;\"><p style=\"margin-block-end: 0;padding-bottom: 0.5rem;\">Loughborough University London <\/p><h4 style=\"position:relative;margin-top: 1.5rem;padding: 0;\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Biography<div class=\"toggleShowHide red\">\u2212<\/div><\/h4><div class=\"toggleContent show\"><p>Lora is a Research Associate at the Institute for Media and Creative Industries at Loughborough London and her research and publications focus on creative innovation, transcultural aesthetics and media arts. Lora\u2019s PhD (Cum Laude 2017) was completed at Deusto University, Bilbao with research mobilities at Goldsmiths University of London and University of Birmingham. Her professional background involves positions at the former Netherlands Media Art Institute-NIMk, Netherlands Institute for Cultural Heritage- ICN, Greenpeace International (Amsterdam), the European Commission (Brussels), and she has served as EACEA\/2007 Expert for the EU Culture and MEDIA programmes. As a visual artist, she has presented moving image at LOOP: Barcelona, Not Still Art Festival New York, Glitch Montreal, Miami Short, among others.<\/p><\/div><\/div><\/div><\/div><div class=\"breakBack\"><div class=\"cepBody\"><div class=\"cepGridParent\"><div class=\"cepColumns\"><div class=\"col3-4\"><h3 style=\"width:100%;margin:1rem 0 0;\">Virtual Empathy and Embodied Transculturation in the Investigative Art Project \u2018The Machine to be Another\u2019<\/h3><\/div><div class=\"col1-4\"><p style=\"text-align: right;position: relative;top: 50%;transform: translateY(-50%);\"><a class=\"btn\" href=\"\/b21\/posters\">Show all<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"cepBody\"><h4 style=\"margin:2rem 0;\">Gallery<\/h4><div class=\"main-carousel cepPictureGallery\" data-flickity='{\"imagesLoaded\":true, \"fullscreen\": true, \"wrapAround\": true, \"autoPlay\": 5000}'><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/BEYOND%202021-poster-intro.jpg\"><\/div><h4 style=\"margin:2rem 0;\"><p>The Machine to be Another trailer <\/p><p><iframe loading=\"lazy\" title=\"IDFA 2014 | Trailer | The Machine To Be Another\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/_Wk489deqAQ?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe> <\/p><p>The Machine to be Another at FACT Liverpool<\/p><p>https:\/\/www.fact.co.uk\/the-machine-to-be-another <\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Poster Poster Virtual Empathy and Embodied Transculturation in the Investigative Art Project \u2018The Machine to be Another\u2019 This proposal explores the potential of embodied aesthetic experiences to generate transcultural identities and \u2018third spaces\u2019 (Bhabha 1994) of transcending cultural boundaries at a non-verbal, somatic and affective level via the analysis of the investigative art project The [&hellip;]<\/p>\n","protected":false},"author":926,"featured_media":0,"parent":8441,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - 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