{"id":18350,"date":"2022-10-20T15:36:01","date_gmt":"2022-10-20T15:36:01","guid":{"rendered":"http:\/\/beyondconference.org\/?page_id=18350"},"modified":"2023-04-23T14:07:12","modified_gmt":"2023-04-23T13:07:12","slug":"audience-insight-in-creative-companies","status":"publish","type":"page","link":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/","title":{"rendered":"Audience Insight in Creative Companies"},"content":{"rendered":"

Poster<\/h1>

Poster<\/h1>

Audience Insight in Creative Companies<\/h1>

Data Driven Process for Audience Insight in Creative Companies<\/p>\n

To respond to many challenges the creative industries face when building sustainable futures, understanding the behaviours of its audience is key. Methods are needed which derive this understanding using a data driven approach which incorporates expert domain knowledge from those working in the creative industries. <\/p>\n

As part of an industry academic research collaboration, I have been exploring these themes using data from computer games, which generate large quantities of behaviour data. This data is often complex and requires context to fully interpret and analyse.<\/p>\n

There are two main aspects to the project. The first looks at methods for utilising player action data alongside expert domain knowledge to establish behaviour patterns. Here I used the technique of individual sequence pattern mining, a technique of discovering commonly ordered patterns of actions, to established distinct groups of player behaviour, and the prevalence of them. This provided new knowledge and understanding of the game\u2019s players to the creative team.
\nWhen integrated to the creative development process, this new knowledge provides a better understanding of the consequences of design changes on the players. More targeted and effective changes can be made to the game design to encourage or discourage certain behaviours.
\n 
\nThe second aspect of the collaboration is exploring automation. Future player behaviours are simulated and predicted using AI powered players, allowing those within the creative process to experiment and explore solutions in a fast turnaround, low cost, risk free environment. New data driven, evidence-based solutions can then be implemented.<\/p>\n

This poster presents the opportunities and challenges in developing mixed methods \u2018human in the loop\u2019 processes that increase production scale up capacity and pipeline productivity within a creative industry company, and the changes in thinking needed for them to succeed. <\/p><\/p><\/div>

<\/div>

Stuart Anderson<\/p>

<\/div>

Abertay University<\/p>

<\/div>

Biography
\u2212<\/div><\/h4>

I am currently R&D Fellow for Experimental Game Development and Data Driven Design at InGAME. My research interests focus on data analytics, automation, automated testing, the development of open data tools, and games as environments for simulation and experimentation. <\/p>\n

Prior to InGAME, I was co-founder of an award winning games development studio, working on over 20 games, including partnerships with the Film and TV industries. <\/p><\/div><\/div><\/div><\/div>

Audience Insight in Creative Companies<\/h3><\/div>

Show all<\/a><\/p><\/div><\/div><\/div><\/div><\/div>

Gallery<\/h4>
<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Poster Poster Audience Insight in Creative Companies Data Driven Process for Audience Insight in Creative Companies To respond to many challenges the creative industries face when building sustainable futures, understanding the behaviours of its audience is key. Methods are needed which derive this understanding using a data driven approach which incorporates expert domain knowledge from […]<\/p>\n","protected":false},"author":926,"featured_media":0,"parent":18348,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"\nAudience Insight in Creative Companies - Beyond Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audience Insight in Creative Companies - Beyond Conference\" \/>\n<meta property=\"og:description\" content=\"Poster Poster Audience Insight in Creative Companies Data Driven Process for Audience Insight in Creative Companies To respond to many challenges the creative industries face when building sustainable futures, understanding the behaviours of its audience is key. Methods are needed which derive this understanding using a data driven approach which incorporates expert domain knowledge from […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Beyond.Cnf\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-23T13:07:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2023\/07\/BEYOND_2023_GENERAL_SC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeyondCnf\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/\",\"url\":\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/\",\"name\":\"Audience Insight in Creative Companies - Beyond Conference\",\"isPartOf\":{\"@id\":\"https:\/\/beyondconference.org\/#website\"},\"datePublished\":\"2022-10-20T15:36:01+00:00\",\"dateModified\":\"2023-04-23T13:07:12+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"BEYOND 2022\",\"item\":\"https:\/\/beyondconference.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Posters\",\"item\":\"https:\/\/beyondconference.org\/b22\/posters\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Audience Insight in Creative Companies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beyondconference.org\/#website\",\"url\":\"https:\/\/beyondconference.org\/\",\"name\":\"Beyond Conference\",\"description\":\"The R&D conference for the Creative Industries\",\"publisher\":{\"@id\":\"https:\/\/beyondconference.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beyondconference.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beyondconference.org\/#organization\",\"name\":\"BEYOND Conference\",\"url\":\"https:\/\/beyondconference.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg\",\"contentUrl\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg\",\"width\":1024,\"height\":512,\"caption\":\"BEYOND Conference\"},\"image\":{\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Beyond.Cnf\",\"https:\/\/twitter.com\/BeyondCnf\",\"https:\/\/www.linkedin.com\/company\/beyond-conference\",\"https:\/\/www.youtube.com\/channel\/UCHmsluOEIkpMqjmUvigcTYA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Audience Insight in Creative Companies - Beyond Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/","og_locale":"en_GB","og_type":"article","og_title":"Audience Insight in Creative Companies - Beyond Conference","og_description":"Poster Poster Audience Insight in Creative Companies Data Driven Process for Audience Insight in Creative Companies To respond to many challenges the creative industries face when building sustainable futures, understanding the behaviours of its audience is key. Methods are needed which derive this understanding using a data driven approach which incorporates expert domain knowledge from […]","og_url":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/","og_site_name":"Beyond Conference","article_publisher":"https:\/\/www.facebook.com\/Beyond.Cnf","article_modified_time":"2023-04-23T13:07:12+00:00","og_image":[{"width":1080,"height":608,"url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2023\/07\/BEYOND_2023_GENERAL_SC.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@BeyondCnf","twitter_misc":{"Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/","url":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/","name":"Audience Insight in Creative Companies - Beyond Conference","isPartOf":{"@id":"https:\/\/beyondconference.org\/#website"},"datePublished":"2022-10-20T15:36:01+00:00","dateModified":"2023-04-23T13:07:12+00:00","breadcrumb":{"@id":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/beyondconference.org\/b22\/posters\/audience-insight-in-creative-companies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"BEYOND 2022","item":"https:\/\/beyondconference.org\/"},{"@type":"ListItem","position":2,"name":"Posters","item":"https:\/\/beyondconference.org\/b22\/posters\/"},{"@type":"ListItem","position":3,"name":"Audience Insight in Creative Companies"}]},{"@type":"WebSite","@id":"https:\/\/beyondconference.org\/#website","url":"https:\/\/beyondconference.org\/","name":"Beyond Conference","description":"The R&D conference for the Creative Industries","publisher":{"@id":"https:\/\/beyondconference.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beyondconference.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/beyondconference.org\/#organization","name":"BEYOND Conference","url":"https:\/\/beyondconference.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/","url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg","contentUrl":"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg","width":1024,"height":512,"caption":"BEYOND Conference"},"image":{"@id":"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Beyond.Cnf","https:\/\/twitter.com\/BeyondCnf","https:\/\/www.linkedin.com\/company\/beyond-conference","https:\/\/www.youtube.com\/channel\/UCHmsluOEIkpMqjmUvigcTYA"]}]}},"_links":{"self":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/18350"}],"collection":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/users\/926"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/comments?post=18350"}],"version-history":[{"count":0,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/18350\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/18348"}],"wp:attachment":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/media?parent=18350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}