Speaker
Speaker
Speaker
Speaker
York St John University
19 October
14:30
Virtual Production: A Pathway for Environmental Sustainability in Film and TV?
Dr Alexandra Dales
York St John University
Senior Lecturer
Speaker Biography
Dr Alexandra Dales is a senior lecturer at York Business School, York St John University. Alexandra is Principle Investigator for an XR Stories Funded Project ‘Sustainability Stories: Investigating the UK creative industry and the communication of sustainability’. The project brings together academic expertise in market economies and firms (York St John University), and sustainability (University of Leeds), and is exploring how SMEs involved in film, multimedia arts, advertising and immersive and interactive digital technologies can communicate sustainability transformations through creative storytelling in order to engage policy makers, consumers and market actors.