{"id":1799,"date":"2021-02-25T11:24:55","date_gmt":"2021-02-25T11:24:55","guid":{"rendered":"https:\/\/audienceofthefuture.live\/?p=1799"},"modified":"2021-03-09T10:26:51","modified_gmt":"2021-03-09T10:26:51","slug":"showcasing-uk-creative-industries-innovation","status":"publish","type":"post","link":"https:\/\/audienceofthefuture.live\/2021\/02\/showcasing-uk-creative-industries-innovation\/","title":{"rendered":"Showcasing UK Creative Industries Innovation"},"content":{"rendered":"\n<p>As part of this year\u2019s official SXSW programme, a series of activities will profile projects from across <a href=\"https:\/\/www.ukri.org\/\">UKRI<\/a> funded challenges, supporting the growth and innovation within the UK creative industries. <\/p>\n\n\n\n<p>In addition and running alongside this year\u2019s <a href=\"https:\/\/www.sxsw.com\/\">SXSW<\/a>, a virtual UK House will offer a deeper dive into the exciting innovation coming out of the UKRI <a href=\"https:\/\/creativeindustriesclusters.com\/\">Creative Industries Clusters<\/a>, Audience of the Future and wider challenge programmes, supporting growth and innovation across the UK creative industries.<\/p>\n\n\n\n<p>Read on for an overview of activities confirmed so far and <a href=\"https:\/\/audienceofthefuture.live\/whats-on\/#uk-houseD\">register to attend<\/a> UK House (16 &#8211; 19 March).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>SXSW 2021 Official Programme Event<\/h2>\n\n\n\n<p>It&#8217;s very exciting to represent the cutting-edge work coming from UK creative organisations as part of the official SXSW programme. Don&#8217;t miss the following activities open to all SXSW ticket-holders:<\/p>\n\n\n\n<h3>SXSW Official Event<\/h3>\n\n\n\n<p>As part of the official SXSW Partner programme, this one hour event will feature a line up of renowned industry names to explore creative collaboration and UK investment opportunities across the globe, with a live audience Q&amp;A.  <\/p>\n\n\n\n<h3>SXSW Creative Industries Exhibition Expo Booth<\/h3>\n\n\n\n<p>A range of cutting-edge projects will be showcased in the Audience of the Future Live Expo booth as part of the <a href=\"https:\/\/www.sxsw.com\/exhibitions\/\">Creative Industries Exhibition<\/a> @ SXSW, with work featured from across the Audience of the Future, Creative Industries Clusters and wider challenge programmes. Don&#8217;t miss showreels, demos and information on lots of exciting projects from talent across the UK creative industries.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"892\" height=\"516\" src=\"https:\/\/audienceofthefuture.live\/wp-content\/uploads\/Framerate_SXSW-blog-image.jpg\" alt=\"\" class=\"wp-image-1802\" srcset=\"https:\/\/audienceofthefuture.live\/wp-content\/uploads\/Framerate_SXSW-blog-image.jpg 892w, https:\/\/audienceofthefuture.live\/wp-content\/uploads\/Framerate_SXSW-blog-image-480x278.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 892px, 100vw\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2>Virtual UK House<\/h2>\n\n\n\n<p>In addition to the official SXSW line-up detailed above, UKRI is collaborating with partners including the <a href=\"https:\/\/www.artscouncil.org.uk\/news\/expanding-boundaries-art-and-technology-sxsw\">Future Art &amp; Culture Programme from Arts Council &amp; British Underground<\/a>, <a href=\"https:\/\/www.designcouncil.org.uk\/\">British Council<\/a>, <a href=\"https:\/\/www.great.gov.uk\/international\/content\/about-uk\/industries\/creative-industries\/\">Department for International Trade<\/a>, <a href=\"https:\/\/ukaeg.com\/\">UK Advertising Export Group<\/a>, <a href=\"https:\/\/audienceofthefuture.live\/whats-on\/#uk-house\">Audience of the Future Live<\/a> and more, on a programme of fringe activities between 16 &#8211; 19 March at a new virtual <a href=\"https:\/\/theukhouse.com\/\">UK House<\/a>. <strong>Free to attend<\/strong> &#8211; the virtual UK House will celebrate the best of UK creativity, with a series of live events, short talks, panel discussions, workshops, exhibitions and experimental music sessions over 4 days. <\/p>\n\n\n\n<p>The Audience of the Future Live programme at UK House will showcase a selection of projects from the UKRI-funded Creative Industries Clusters and Audience of the Future challenge programmes. The schedule includes Meet the Makers and Researchers sessions, providing delegates with the opportunity to hear first-hand from the creative talent behind the projects. A programme of play-outs from across the UKRI funded projects will also feature, including <a href=\"https:\/\/scanlabprojects.co.uk\/\">ScanLab<\/a>\u2019s FRAMERATE and \u2018Current, Rising\u2019 from <a href=\"https:\/\/www.roh.org.uk\/tickets-and-events\/current-rising-details\">Royal Opera House<\/a>, together with plenty more.<\/p>\n\n\n\n<p>The UK House showcases the best of UK advertising, art, tech, immersive technology, music and innovation. In a year of absolute disruption, UK House considers what we have learnt about the adoption of new and emerging technologies and how it\u2019s influencing future developments for UK creativity. <\/p>\n\n\n\n<p>Thinkers, makers and investors from around the world are welcome at the UK House, to meet and hear from leading UK experts.<\/p>\n\n\n\n<h2>Register for UK House (it&#8217;s Free!)<\/h2>\n\n\n\n<p>More details and registration to attend UK House can be found <a href=\"https:\/\/audienceofthefuture.live\/whats-on\/#uk-house\">here<\/a>. Or click the &#8216;Book Now&#8217; button on this page to go straight to the registration page. For more details on all of the above, check out the Audience of the Future Live <a href=\"https:\/\/audienceofthefuture.live\/whats-on\/#uk-house\">schedule<\/a> section of this site, along with information at <a href=\"https:\/\/theukhouse.com\/\">theukhouse.com<\/a>.  <\/p>\n\n\n\n<p><em>Main photo by Stephen Olker<\/em><\/p>\n\n\n\n<p style=\"text-align:center;\">\n<a class=\"btn\" href=\"\/news\/\">All news<\/a>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of this year\u2019s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries. In addition and running alongside this year\u2019s SXSW, a virtual UK House will offer a deeper dive into the exciting innovation coming out of the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"categories":[1],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Showcasing UK Creative Industries Innovation - Audience of the Future Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceofthefuture.live\/2021\/02\/showcasing-uk-creative-industries-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Showcasing UK Creative Industries Innovation - Audience of the Future Live\" \/>\n<meta property=\"og:description\" content=\"As part of this year\u2019s official SXSW programme, a series of activities will profile projects from across UKRI funded challenges, supporting the growth and innovation within the UK creative industries. 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