{"id":4448,"date":"2021-04-20T14:28:53","date_gmt":"2021-04-20T14:28:53","guid":{"rendered":"https:\/\/aotfstaging.wpengine.com\/?page_id=4448"},"modified":"2021-04-20T14:28:53","modified_gmt":"2021-04-20T14:28:53","slug":"schedule","status":"publish","type":"page","link":"https:\/\/audienceofthefuture.live\/schedule\/","title":{"rendered":"Schedule"},"content":{"rendered":"<div class=\"cepBody\" style=\"margin: 0 auto;\">\n<style type=\"text\/css\" media=\"all\">\n.rv3grid{\ndisplay: grid;\ngrid-template-columns: minmax(128px ,1fr) minmax(128px ,1fr);\ngrid-gap: 0;\nposition: relative;\nmargin: 4rem auto;\n}\n\n.rv3grid .option{\npadding: 0.5em;\nborder-radius: 4px;\ncursor: pointer;\ncolor: rgba(0,0,0,0.75);\nposition: relative;\nz-index: 2;\n}\n\n.rv3grid .option.showAll{\n\topacity: 0;\n}\n\n.rv3grid .option h3 span.plain{\nfont-weight: normal;\nfont-family: 'ExoRegular';\nmargin-left: 1rem;\n}\n\n.rv3grid .option.china{\ncolor: rgba(229,86.69,0.75);\n}\n\n.rv3grid .option.china 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note:<\/strong> All times are in GMT.<\/p><\/p><\/div><div class=\"cepBody day\" id=\"day1\"><div class=\"underlineH1 rv3sticky\"><h1 class=\"green\">Tuesday 16 March<\/h1><\/div><p style=\"display:flex;\" id=\"day1stages\"><\/p><div class=\"event mainStage\" id=\"event3\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><span class=\"programme\">British Council <\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20UK%20House%20VR%20Opening%20Event&#038;description=Join%20us%20as%20we%20open%20the%20doors%20for%20the%20inaugural%20launch%20of%20UK%20House%20during%20SXSW.%20Opening%20the%20UK%20House%20and%20as%20part%20of%20the%20official%20SXSW%20schedule%2C%20this%20live%20experiential%20VR%20event%20on%20Tuesday%2016%20March%20features%20a%20world-first%203D%20virtual%20music%20showcase%2C%20with%20tuba%20maestro%20and%20SXSW%20music%20artist%20Theon%20Cross.%0AOpen%20to%20SXSW%20ticket-holders%20to%20attend%20via%20VR%20Chat%2C%20the%20event%20will%20also%20be%20live-streamed%20to%20the%20UK%20House%20for%20viewing.%0AThe%20event%20will%20showcase%20the%20first%20ever%20motion%20capture%20tuba%20player%20avatar%20performance%2C%20exploring%20the%20merging%20of%20music%20and%20immersive%20technology.%20Devised%20by%C2%A0British%20Underground%2C%C2%A0the%20avatar%20was%20designed%20and%20built%20by%20FKB%20in%20association%20with%20Arts%20Council%20England%E2%80%99s%20Future%20Art%20and%20Culture%20and%20UK%20Research%20and%20Innovation%E2%80%99s%20Audience%20of%20the%20Future%20programme.%0AInstructions%20on%20how%20to%20join%20the%20event%20in%20VR%20Chat%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-16T20:00:00.000Z&#038;end=2021-03-16T21:00:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>20:00 &#8211; 21:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">UK House VR Opening Event<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Join us as we open the doors for the inaugural launch of UK House during SXSW. Opening the UK House and as part of the official SXSW schedule, this live experiential VR event on Tuesday 16 March features a world-first 3D virtual music showcase, with tuba maestro and SXSW music artist Theon Cross.<\/p>\n<p>Open to SXSW ticket-holders to attend via VR Chat, the event will also be live-streamed to the UK House for viewing.<\/p>\n<p>The event will showcase the first ever motion capture tuba player avatar performance, exploring the merging of music and immersive technology. Devised by&nbsp;British Underground,&nbsp;the avatar was designed and built by FKB in association with Arts Council England\u2019s Future Art and Culture and UK Research and Innovation\u2019s Audience of the Future programme.<\/p>\n<p>Instructions on how to join the event in <a href=\"http:\/\/bit.ly\/3cQNYoj\">VR Chat<\/a><\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/andrew-chitty\">Prof Andrew Chitty<\/a>, Challenge Director , UKRI<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/asha-easton-\">Asha Easton <\/a>, ImmerseUK Lead, Knowledge Transfer Network (KTN)<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/james-barlow\">James Barlow<\/a>, Founder, FKB<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\">Owen Hopkin, Director, Audience Insight and Innovation, Arts Council England<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/theon-cross\">Theon Cross<\/a>, Tuba Player and Composer <\/p><\/div><\/div><script type=\"text\/javascript\">\n<!--\n;(function(window, document, undefined){\n\nvar proto = {\n\ton: function(test, cb) {\n\t  var self = this;\n\t  setTimeout(function() {\n\t\tcb(self[test]);\n\t  }, 0);\n\t},\n\tgreeting:\"\",\n\n\tinit : function(){\n\nvar _s=this;\n\nvar stages=[\n\t{\"lbl\":\"UK House Stage\"\t\t,\"cls\":\".mainStage\",\t\"els\":[],\t\"rgbaBg\":\"237, 110, 111,0.9\",\t\"color\":\"#fff\"},\n\t{\"lbl\":\"Spaces\"\t\t\t\t,\"cls\":\".sessionSpace\",\t\"els\":[],\t\"rgbaBg\":\"76,154,212,0.9\",\t\t\"color\":\"#fff\"}\n];\n\nvar parent=document.getElementById(\"day1\");\nvar ui=document.getElementById(\"day1stages\");\n\tui.innerHTML=\"\";\nvar plotted=0;\n\nvar btnAll=document.createElement(\"span\");\n\tbtnAll.className=\"btnStageFilter 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document);\n-->\n<\/script><\/div><div class=\"cepBody day\" id=\"day2\"><div class=\"underlineH1 rv3sticky\"><h1 class=\"green\">Wednesday 17 March<\/h1><\/div><p style=\"display:flex;\" id=\"day2stages\"><\/p><div class=\"event mainStage\" id=\"event5\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Council <\/span><span class=\"programme\">British Underground<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Dream%20and%20the%20Future%20of%20Live%20Performance&#038;description=LUKE%20RITCHIE%C2%A0%7C%20PHILHARMONIA%20ORCHESTRA%20%7C%20HEAD%20OF%20INNOVATION%20%26%20PARTNERSHIPS%0AMERIKO%20BOROGOVE%C2%A0%7C%20TECHNOLOGIST%2C%20PHOTOGRAPHER%2C%20AND%20ADVISOR%20OF%20TEAMS%20WHO%20PUSH%20ENGINEERING%20BOUNDARIES%20IN%20THE%20SERVICE%20OF%20ART%20AND%20JUSTICE%0ACLARE%20REDDINGTON%C2%A0%7C%20WATERSHED%20%7C%20CEO%0AALEX%20ROWSE%C2%A0%7C%20PUNCHDRUNK%20%7C%20SENIOR%20PRODUCER%0AROBIN%20MCNICHOLAS%C2%A0%7C%20MARSHMALLOW%20LASER%20FEAST%20%7C%20CREATIVE%20DIRECTOR%0AThis%20panel%20is%20taking%20the%20opportunity%20to%20talk%20about%20technology%20in%20the%20future%20of%20live%20performance.%20Discussing%20the%20current%20Audience%20of%20the%20Future%20project%20Dream%2C%20and%20other%20work%20which%20is%20exploring%20this%20with%20a%20panel%20that%20has%20spearheaded%20multi-disciplinary%20approaches%20and%20collaborations.%20Join%20this%20range%20of%20practitioners%20to%20discuss%20their%20work%20and%20ideas%20on%20the%20future%20of%20live%20performance.%0A%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T09:00:00.000Z&#038;end=2021-03-17T10:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>09:00 &#8211; 10:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Dream and the Future of Live Performance<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/luke-ritchie\/\">LUKE RITCHIE<\/a>&nbsp;| PHILHARMONIA ORCHESTRA | HEAD OF INNOVATION &amp; PARTNERSHIPS<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/meriko-borogove\/\">MERIKO BOROGOVE<\/a>&nbsp;| TECHNOLOGIST, PHOTOGRAPHER, AND ADVISOR OF TEAMS WHO PUSH ENGINEERING BOUNDARIES IN THE SERVICE OF ART AND JUSTICE<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/clare-reddington\/\">CLARE REDDINGTON<\/a>&nbsp;| WATERSHED | CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/alex-rowse\/\">ALEX ROWSE<\/a>&nbsp;| PUNCHDRUNK | SENIOR PRODUCER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/robin-mcnicholas\/\">ROBIN MCNICHOLAS<\/a>&nbsp;| MARSHMALLOW LASER FEAST | CREATIVE DIRECTOR<\/p>\n<p>This panel is taking the opportunity to talk about technology in the future of live performance. Discussing the current Audience of the Future project Dream, and other work which is exploring this with a panel that has spearheaded multi-disciplinary approaches and collaborations. Join this range of practitioners to discuss their work and ideas on the future of live performance.<\/p>\n<hr \/><\/div><\/div><div class=\"event mainStage\" id=\"event9\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Underground<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Making%20of%20Current%2C%20Rising&#038;description=SIMON%20REVELEY%C2%A0%7C%20FIGMENT%20PRODUCTIONS%20%7C%20CEO%0AANNETTE%20MEES%C2%A0%7C%20ROYAL%20OPERA%20HOUSE%20%7C%20HEAD%20OF%20AUDIENCE%20LABS%0ADiscover%20more%20about%20Current%2C%20Rising%20is%20a%2015-minute%20hyper%20reality%20opera%20experience%2C%20combining%20virtual%20reality%20with%20a%20multi-sensory%20set%2C%20inviting%20audiences%20to%20step%20into%20a%20bespoke%20%E2%80%98Opera%20Tardis%E2%80%99%20and%20experience%20a%20dream-like%20journey%20carried%20musically%20by%20a%20poem%20layered%20in%20song.%20Developed%20by%20a%20female-led%20creative%20team%2C%20Current%2C%20Rising%20is%20a%20timely%20experiment%20blending%20historic%20stagecraft%2C%20artistic%20excellence%20and%20cutting-edge%20technology%2C%20turning%20the%20notion%20of%20what%20it%20means%20to%20go%20to%20the%20opera%20on%20its%20head.%20%20You%20can%20view%20the%20walk-through%20experience%20here%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T10:20:00.000Z&#038;end=2021-03-17T10:35:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>10:20 &#8211; 10:40 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Making of Current, Rising<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/simon-reveley\/\">SIMON REVELEY<\/a>&nbsp;| FIGMENT PRODUCTIONS | CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/annette-mees\/\">ANNETTE MEES<\/a>&nbsp;| ROYAL OPERA HOUSE | HEAD OF AUDIENCE LABS<\/p>\n<p>Discover more about Current, Rising is a 15-minute hyper reality opera experience, combining virtual reality with a multi-sensory set, inviting audiences to step into a bespoke \u2018Opera Tardis\u2019 and experience a dream-like journey carried musically by a poem layered in song. Developed by a female-led creative team, Current, Rising is a timely experiment blending historic stagecraft, artistic excellence and cutting-edge technology, turning the notion of what it means to go to the opera on its head.  You can view the walk-through experience <a href=\"https:\/\/vimeo.com\/502174152\/0417d9ab5c\">here<\/a><\/p><\/div><\/div><div class=\"event mainStage\" id=\"event149\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Council <\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Spotlight%20Japan%20&#038;description=MAURICE%20JONES%C2%A0%7C%20MUTEK.JP%20%7C%20ARTISTIC%20%26%20COMMUNICATIONS%20DIRECTOR%0AThis%20spotlight%20session%20with%20Maurice%20Jones%2C%20Artistic%20%26%20Communications%20Director%20from%20MUTEK%20Japan%20will%20offer%20valuable%20insights%20into%20the%20Japanese%20arts%2C%20music%2C%20and%20technology%20sector.%20Looking%20at%20the%20key%20opportunities%20for%20connecting%20and%20collaborating%20with%20the%20Japan%20sector%20through%C2%A0artists%2C%20creative%20producers%2C%20and%20technologists.%0APresented%20by%20Arts%20Council%20England%20and%20British%20Underground%20Future%20Art%20and%20Culture%20in%20Partnership%20with%20British%20Council%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T10:40:00.000Z&#038;end=2021-03-17T10:55:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>10:40 &#8211; 11:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Spotlight Japan <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/maurice-jones\/\">MAURICE JONES<\/a>&nbsp;| MUTEK.JP | ARTISTIC &amp; COMMUNICATIONS DIRECTOR<\/p>\n<p>This spotlight session with Maurice Jones, Artistic &amp; Communications Director from MUTEK Japan will offer valuable insights into the Japanese arts, music, and technology sector. Looking at the key opportunities for connecting and collaborating with the Japan sector through&nbsp;artists, creative producers, and technologists.<br>\n<strong>Presented by Arts Council England and British Underground Future Art and Culture in Partnership with British Council<\/strong><\/p><\/div><\/div><div class=\"event mainStage\" id=\"event11\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Underground<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Blowing%20off%20Steam%20%3A%20Festival%20UK*%202022%20%E2%80%93%20An%20Experiment%20in%20Creativity&#038;description=SAM%20HUNT%C2%A0%7C%20FESTIVAL%20UK*%202022%2C%20%7C%20PROGRAMME%20DIRECTOR%0AELLE%20OSILI-WOOD%C2%A0%7C%20TELEVISION%20PRESENTER%20AND%20JOURNALIST%2C%20SPECIALISING%20IN%20ARTS%2C%20ENTERTAINMENT%2C%20AND%20VIDEO%20GAMES.%0APAT%20KANE%C2%A0%7C%20WRITER%2C%20MUSICIAN%2C%20FUTURIST%20AND%20ACTIVIST%20-%20AUTHOR%20OF%20THE%20PLAY%20ETHIC%2CCURATOR%20OF%20FUTUREFEST%2C%20AND%20ONE%20HALF%20OF%20HUE%20AND%20CRY%0ANWANDO%20EBIZIE%0AA%20session%20discussion%20exploring%20how%20500%20creatives%20drawn%20from%20across%20the%20worlds%20of%20Science%2C%20Technology%2C%20Engineering%2C%20Arts%20and%20Mathematics%20were%20brought%20together%20to%20imagine%20and%20design%20Open%2C%20Original%20and%20Optimistic%20concepts%20that%20will%20reach%20millions%20and%20the%20role%20of%20creativity%20in%20people%E2%80%99s%20lives%20and%20policy%20development.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T11:00:00.000Z&#038;end=2021-03-17T11:55:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>11:00 &#8211; 12:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Blowing off Steam : Festival UK* 2022 \u2013 An Experiment in Creativity<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/sam-hunt\/\">SAM HUNT<\/a>&nbsp;| FESTIVAL UK* 2022, | PROGRAMME DIRECTOR<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/elle-osili-wood\/\">ELLE OSILI-WOOD<\/a>&nbsp;| TELEVISION PRESENTER AND JOURNALIST, SPECIALISING IN ARTS, ENTERTAINMENT, AND VIDEO GAMES.<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/pat-kane\/\">PAT KANE<\/a>&nbsp;| WRITER, MUSICIAN, FUTURIST AND ACTIVIST &#8211; AUTHOR OF THE PLAY ETHIC,CURATOR OF FUTUREFEST, AND ONE HALF OF HUE AND CRY<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/nwando-ebizie\/\">NWANDO EBIZIE<\/a><\/p>\n<p>A session discussion exploring how 500 creatives drawn from across the worlds of Science, Technology, Engineering, Arts and Mathematics were brought together to imagine and design Open, Original and Optimistic concepts that will reach millions and the role of creativity in people\u2019s lives and policy development.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event13\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Underground<\/span><span class=\"programme\">Digital Catapult<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20XR%3A%2060%20Prototypes%20On&#038;description=The%20CreativeXR%20accelerator%20programme%20was%20launched%20in%202017%20with%20the%20goal%20of%20supporting%20early%20stage%20XR%20projects%20and%20helping%20them%20navigate%20and%20raise%20funding%20in%20the%20fragmented%20and%20ever-changing%20XR%20financing%20ecosystem.%20In%20this%20panel%2C%20we%20will%20hear%20from%20creators%20from%20all%20three%20cohorts%20of%20CreativeXR%2C%20discuss%20their%20development%20processes%2C%20explore%20what%20future%20projects%20might%20need%20in%20order%20to%20finish%20and%20distribute%20successfully%2C%20and%20reflect%20on%20how%20the%20immersive%20UK%20landscape%20has%20changed%20since%20CreativeXR%20was%20launched.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T12:00:00.000Z&#038;end=2021-03-17T13:00:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>12:00 &#8211; 13:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative XR: 60 Prototypes On<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>The CreativeXR accelerator programme was launched in 2017 with the goal of supporting early stage XR projects and helping them navigate and raise funding in the fragmented and ever-changing XR financing ecosystem. In this panel, we will hear from creators from all three cohorts of CreativeXR, discuss their development processes, explore what future projects might need in order to finish and distribute successfully, and reflect on how the immersive UK landscape has changed since CreativeXR was launched.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event167\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20Emergence%3A%20Tech%20for%20Good&#038;description=A%20showcase%20of%20the%20best%20of%20UK%20creativity%20and%20research%20projects%20that%20are%20utilising%20new%20and%20existing%20technologies%20to%20increase%20access%20and%20inclusion.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T13:35:00.000Z&#038;end=2021-03-17T13:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>13:35 &#8211; 13:45 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative Emergence: Tech for Good<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>A showcase of the best of UK creativity and research projects that are utilising new and existing technologies to increase access and inclusion.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/deepa-mannkler\">Deepa Mann-Kler<\/a>, Artist\/Visiting Professor , Future Screens NI<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event165\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20Convergence%3A%20Munkination&#038;description=HAM%20talks%20about%20his%20creative%20process%20and%20what%20has%20led%20to%20his%20project%20with%20the%20Royal%20Opera%20House%20%E2%80%93%20Munkination.%20Blending%20hip-hop%20and%20opera%2C%20live%20performance%20and%20animation%2C%20Munkination%3A%20Second%20Chance%20is%20an%20almost%20perfect%20example%20of%20the%20increasing%20hybridisation%20and%20convergence%20taking%20place%20in%20the%20Creative%20Industries%3B%20using%20VR%20to%20create%20pop-up%20immersive%20installations%20that%20teleport%20small%20groups%20into%20a%20provocative%20adventure%20exploring%20climate%20change.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T13:47:00.000Z&#038;end=2021-03-17T14:00:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>13:45 &#8211; 14:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative Convergence: Munkination<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>HAM talks about his creative process and what has led to his project with the Royal Opera House \u2013 Munkination. Blending hip-hop and opera, live performance and animation, Munkination: Second Chance is an almost perfect example of the increasing hybridisation and convergence taking place in the Creative Industries; using VR to create pop-up immersive installations that teleport small groups into a provocative adventure exploring climate change.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ham-the-illustrator\">HAM The Illustrator<\/a>, Digital Artist and Illustrator of Munkination<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event16\"><p><span class=\"programme\">Arts Council <\/span><span class=\"programme\">British Underground<\/span><span class=\"programme\">Future Art and Culture Programme<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Immersive%20Exchange%3A%20Collaborating%20on%20XR%20Projects%20Across%20Borders%20presented%20by%20Storyfutures%20Academy&#038;description=REBECCA%20GREGORY-CLARKE%C2%A0%7C%20STORYFUTURES%20ACADEMY%20AND%20NFTS%20%7C%20HEAD%20OF%20IMMERSIVE%0ANATHALIE%20CLERMONT%C2%A0%7C%20CANADA%20MEDIA%20FUND%20%7C%20VP%20PROGRAMS%20AND%20BUSINESS%20DEVELOPMENT%0AANTOINE%20CAYROL%C2%A0%7C%20PRODUCER%2C%20ATLAS%20V%0ASANDRA%20RODRIGUEZ%2C%C2%A0%7C%20VISITING%20LECTURER%20MIT%2C%20MEMBER%20OF%20UCIE%20COHORT%202020-21%20%7C%20DIRECTOR%2FPRODUCER%0APERSIS%20JAD%C3%89%20MARAVALA%C2%A0%7C%20MEMBER%20OF%20UCIE%20COHORT%202020-21%20%7C%20ARTISTIC%20DIRECTOR%20ZU-UK%0AInternational%20collaborations%20on%20immersive%20media%20projects%20can%20bring%20huge%20advantages%20to%20creators%20piecing%20together%20the%20best%20talent%2C%20and%20the%20most%20viable%20funding%20options.%20But%20it%20can%20also%20be%20hugely%20challenging%20to%20work%20across%20borders%2C%20particularly%20during%20a%20pandemic.%20Following%20the%20successful%20launch%20of%20the%20inaugural%20UK-Canada%20Immersive%20Exchange%2C%20this%20panel%20will%20talk%20about%20what%20we%20have%20learned%20so%20far%20about%20international%20XR%20co-productions%2C%20and%20why%20it%E2%80%99s%20so%20important%20for%20the%20future%20of%20the%20industry.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T14:15:00.000Z&#038;end=2021-03-17T15:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>14:15 &#8211; 15:15 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Immersive Exchange: Collaborating on XR Projects Across Borders presented by Storyfutures Academy<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/rebecca-gregory-clarke\/\">REBECCA GREGORY-CLARKE<\/a>&nbsp;| STORYFUTURES ACADEMY AND NFTS | HEAD OF IMMERSIVE<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/nathalie-clermont\/\">NATHALIE CLERMONT<\/a>&nbsp;| CANADA MEDIA FUND | VP PROGRAMS AND BUSINESS DEVELOPMENT<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/antoine-cayrol\/\">ANTOINE CAYROL<\/a>&nbsp;| PRODUCER, ATLAS V<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/sandra-rodriguez\/\">SANDRA RODRIGUEZ,<\/a>&nbsp;| VISITING LECTURER MIT, MEMBER OF UCIE COHORT 2020-21 | DIRECTOR\/PRODUCER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/persis-jade-maravala\/\">PERSIS JAD\u00c9 MARAVALA<\/a>&nbsp;| MEMBER OF UCIE COHORT 2020-21 | ARTISTIC DIRECTOR ZU-UK<\/p>\n<p>International collaborations on immersive media projects can bring huge advantages to creators piecing together the best talent, and the most viable funding options. But it can also be hugely challenging to work across borders, particularly during a pandemic. Following the successful launch of the inaugural UK-Canada Immersive Exchange, this panel will talk about what we have learned so far about international XR co-productions, and why it\u2019s so important for the future of the industry.<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event26\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Business%20Lessons%20from%20Ronald%20Reagan%20&#038;description=AMY%20WILLIAMS%C2%A0%7C%20GOOD-LOOP%20%7C%20FOUNDER%0AA%20workshop%20where%20we%20consider%20how%20we%20can%20all%20use%20this%20new-found%20superpower%20to%20collaborate%2C%20share%20ideas%20and%20lift%20each%20other%20up.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T15:00:00.000Z&#038;end=2021-03-17T15:25:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>15:00 &#8211; 15:25 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Business Lessons from Ronald Reagan <div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/amy-williams\/\">AMY WILLIAMS<\/a>&nbsp;| GOOD-LOOP | FOUNDER<\/p>\n<p>A workshop where we consider how we can all use this new-found superpower to collaborate, share ideas and lift each other up.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event22\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20New%20World%2C%20New%20Audience%20%20&#038;description=JOEL%20MISHCON%C2%A0%7C%20CHROME%20PRODUCTIONS%20%7C%20FOUNDER%20AND%20CEO%0AKIM-LEIGH%20PONTIN%C2%A0%7C%20NEXUS%20%7C%20CREATIVE%20DIRECTOR%0AMATTHEW%20DUHIG%C2%A0%7C%20FX%20DIGITAL%20%7C%20CO-FOUNDER%20AND%20TECHNICAL%20DIRECTOR%0AAISLING%20CONLON%C2%A0%7C%20UKAEG%20%7C%20MARKETING%20MANAGER%0AWith%20the%20global%20pandemic%20forcing%20most%20of%20us%20to%20stay%20at%20home%20during%20the%20last%20year%2C%20society%20has%20taken%20root%20in%20the%20world%20wide%20web%20and%20our%20lives%20are%20more%20dependent%20on%20digital%20media%20than%20ever%20before.%0AWe%20have%20all%20heard%20the%20term%20new%20normal%20but%20is%20there%20is%20a%20sense%20then%20that%20we%20have%20actually%20been%20writing%20a%20new%20future%3F%20This%20session%20will%20use%20examples%20of%20how%20audience%20behaviour%20has%20changed%20and%20the%20opportunities%20this%20is%20opening%20up%20to%20create%20new%20ways%20to%20reach%2C%20connect%20and%20engage%20with%20people.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T15:30:00.000Z&#038;end=2021-03-17T15:56:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>15:30 &#8211; 16:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">New World, New Audience  <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/joel-mishcon\/\">JOEL MISHCON<\/a>&nbsp;| CHROME PRODUCTIONS | FOUNDER AND CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/kim-leigh-pontin\/\">KIM-LEIGH PONTIN<\/a>&nbsp;| NEXUS | CREATIVE DIRECTOR<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/matthew-duhig\/\">MATTHEW DUHIG<\/a>&nbsp;| FX DIGITAL | CO-FOUNDER AND TECHNICAL DIRECTOR<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/aisling-conlon\/\">AISLING CONLON<\/a>&nbsp;| UKAEG | MARKETING MANAGER<\/p>\n<p>With the global pandemic forcing most of us to stay at home during the last year, society has taken root in the world wide web and our lives are more dependent on digital media than ever before.<br>\nWe have all heard the term new normal but is there is a sense then that we have actually been writing a new future? This session will use examples of how audience behaviour has changed and the opportunities this is opening up to create new ways to reach, connect and engage with people.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event28\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%20Rise%20of%20the%20Creator%20Economy%20and%20the%20Abdication%20of%20Brand%20Control&#038;description=ZAID%20AL-ZAIDY%C2%A0%7C%20THE%20BEYOND%20COLLECTIVE%20%7C%20GROUP%20CEO%0AOLIVER%20YONCHEV%C2%A0%7C%20SOCIAL%20CHAIN%20%7C%20US%20MANAGING%20DIRECTOR%2C%0AJID%C3%89%20MADUAKO%2C%C2%A0%7C%20YOKE%20NETWORK%20%7C%20CEO%0AGEORGE%20JAMES%C2%A0%7C%20BE-HOOKD%20DIGITAL%20%7C%20FOUNDER%20%26%20CEO%0ABrands%20HAVE%20to%20play%20in%20social%20at%20a%20time%20when%20it%E2%80%99s%20arguably%20most%20risky%20and%20dangerous%20for%20them%20to%20do%20so.%20Puts%20pressure%20on%20brands%20to%20get%20their%20house%20in%20order.%20And%20to%20work%20out%20how%20to%20navigate%20a%20minefield%20of%20matters%20ranging%20from%20D%26I%20%2F%20BLM%2C%20to%20ethical%20and%20green%20matters%2C%20to%20questions%20around%20politics%2C%20democracy%20and%20freedom%20of%20speech%20etc.%20etc.%20with%20the%20fear%20of%20getting%20it%20wrong%2C%20being%20caught%20out%20and%20cancel%20culture.%20Not%20the%20controlled%20environments%20brands%20are%20used%20to.%20Classical%20brand%20production%20values%E2%80%99%20have%20taken%20a%20backseat%20in%20Covid.%0AThis%20session%20will%20discuss%20is%20it%20creator%20first%2C%20brand%20advertiser%20second%20and%20what%20that%20means%20for%20brands%20going%20forward.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T16:00:00.000Z&#038;end=2021-03-17T16:25:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>16:00 &#8211; 16:30 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The Rise of the Creator Economy and the Abdication of Brand Control<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/zaid-al-zaidy\/\">ZAID AL-ZAIDY<\/a>&nbsp;| THE BEYOND COLLECTIVE | GROUP CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/oliver-yonchez\/\">OLIVER YONCHEV<\/a>&nbsp;| SOCIAL CHAIN | US MANAGING DIRECTOR,<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/jide-maduako\/\">JID\u00c9 MADUAKO,<\/a>&nbsp;| YOKE NETWORK | CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/george-james\/\">GEORGE JAMES<\/a>&nbsp;| BE-HOOKD DIGITAL | FOUNDER &amp; CEO<\/p>\n<p>Brands HAVE to play in social at a time when it\u2019s arguably most risky and dangerous for them to do so. Puts pressure on brands to get their house in order. And to work out how to navigate a minefield of matters ranging from D&amp;I \/ BLM, to ethical and green matters, to questions around politics, democracy and freedom of speech etc. etc. with the fear of getting it wrong, being caught out and cancel culture. Not the controlled environments brands are used to. Classical brand production values\u2019 have taken a backseat in Covid.<br>\nThis session will discuss is it creator first, brand advertiser second and what that means for brands going forward.<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event34\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20How%20Connected%20Packaging%20Will%20Accelerate%20Sustainability&#038;description=Workshop%20led%20by%20Gabi%20Coroa%20Head%20Of%20Sustainable%20Projects%20at%20EIE%20and%20Orlando%20Wood%2C%20System1.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T16:30:00.000Z&#038;end=2021-03-17T16:55:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>16:30 &#8211; 16:55 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">How Connected Packaging Will Accelerate Sustainability<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Workshop led by Gabi Coroa Head Of Sustainable Projects at EIE and Orlando Wood, System1.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event36\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20%20Joe%20White%20in%20Conversation%20with%20Engineered%20Arts%20%26%20Mesmer%20the%20Entertainment%20Robot&#038;description=UK%20Tech%20Envoy%20to%20the%20US%2C%20Joe%20White%2C%20joins%20DIT%20to%20kick-off%20the%20UK%20House%20with%20Will%20Jackson%2C%20founder%20of%20Engineered%20Arts.%C2%A0%0AJoe%2C%20Will%2C%20and%20Mesmer%20the%20robot%20will%20explore%20the%20role%20of%20entertainment%20and%20performance%20in%20designing%20the%20most%20advanced%20humanoid%20robots%20that%20can%20mimic%20living%20and%20historical%20characters.%20From%20a%20single%20character%20to%20a%20software%20platform%20that%20can%20enable%20an%20army%20of%20robots%20%E2%80%93%20what%E2%80%99s%20next%20for%20applications%20of%20AI%2C%20facial%20recognition%2C%20and%20natural%20language%20processing%20in%20an%20almost%20human%20form%3F%C2%A0%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T16:30:00.000Z&#038;end=2021-03-17T16:55:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>16:30 &#8211; 17:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\"> Joe White in Conversation with Engineered Arts &#038; Mesmer the Entertainment Robot<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>UK Tech Envoy to the US, Joe White, joins DIT to kick-off the UK House with Will Jackson, founder of Engineered Arts.&nbsp;<br>\nJoe, Will, and Mesmer the robot will explore the role of entertainment and performance in designing the most advanced humanoid robots that can mimic living and historical characters. From a single character to a software platform that can enable an army of robots \u2013 what\u2019s next for applications of AI, facial recognition, and natural language processing in an almost human form?&nbsp;<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event29\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Swipe%20Right%20for%20Creativity%20%2F%20Big%20Brand%20Seeks%20Irresistible%20Minds%20for%20a%20Lasting%20Relationship&#038;description=VICTOR%20LEBON%C2%A0%7C%20ICP%20%7C%20CHIEF%20INNOVATION%20%26%20STRATEGY%20OFFICER%0AMICHAEL%20WEEMAN%C2%A0%7C%20DIGITAL%20COMMERCE%2C%20MARKETING%2C%20AND%20TECHNOLOGY%20EXECUTIVE%0AToday%E2%80%99s%20most%20meaningful%20marketing%20moments%20are%20not%20happening%20at%20the%20Super%20Bowl%3B%20they%E2%80%99re%20happening%20on%20your%20phone.%C2%A0Consumers%20are%20scrolling%2C%20swiping%20and%20clicking%20on%20creative%20work%20that%20opens%20up%20a%20brand%20experience%E2%80%A6%20and%20then%20asks%20for%20the%20order.%C2%A0Ecommerce%20is%20part%20of%20every%20digital%20experience%2C%20and%20it%E2%80%99s%20more%20powerful%2C%20emotional%20and%20exciting%20than%20you%E2%80%99ve%20ever%20dreamed.%C2%A0%C2%A0%C2%A0%0AIn%20this%20interactive%20Masterclass%2C%20Victor%20Lebon%20will%20lead%20a%20discussion%20with%20Becky%20Caldwell%20and%20Michael%20Weeman%2C%20marketers%20with%20experience%20working%20on%20the%20world%E2%80%99s%20most%20powerful%20brands%2C%20to%20share%20how%20Ecommerce%20is%20revolutionising%20business%20and%20opening%20exciting%20new%20opportunities%20for%20creativity%2C%20invention%20and%20inspiration.%0APresented%20by%20UKAEG%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T17:00:00.000Z&#038;end=2021-03-17T17:25:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>17:00 &#8211; 17:25 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Swipe Right for Creativity \/ Big Brand Seeks Irresistible Minds for a Lasting Relationship<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/victor-le-bon\/\">VICTOR LEBON<\/a>&nbsp;| ICP | CHIEF INNOVATION &amp; STRATEGY OFFICER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/michael-weeman\/\">MICHAEL WEEMAN<\/a>&nbsp;| DIGITAL COMMERCE, MARKETING, AND TECHNOLOGY EXECUTIVE<\/p>\n<p>Today\u2019s most meaningful marketing moments are not happening at the Super Bowl; they\u2019re happening on your phone.&nbsp;Consumers are scrolling, swiping and clicking on creative work that opens up a brand experience\u2026 and then asks for the order.&nbsp;Ecommerce is part of every digital experience, and it\u2019s more powerful, emotional and exciting than you\u2019ve ever dreamed.&nbsp;&nbsp;&nbsp;<br>\nIn this interactive Masterclass, Victor Lebon will lead a discussion with Becky Caldwell and Michael Weeman, marketers with experience working on the world\u2019s most powerful brands, to share how Ecommerce is revolutionising business and opening exciting new opportunities for creativity, invention and inspiration.<br>\n<strong>Presented by UKAEG<\/strong><\/p><\/div><\/div><div class=\"event mainStage\" id=\"event44\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Enter%20the%20Metaverse%20&#038;description=DANIEL%20CHEETHAM%C2%A0%7C%20HAPPY%20FINISH%20%7C%20CHIEF%20INNOVATION%20OFFICER%0ASOL%20ROGERS%C2%A0%7C%20REWIND%20%7C%20CEO%20AND%20FOUNDER%0ATRACEY%20MCGARRIGAN%C2%A0%7C%20POLYSTREAM%20%7C%20CMO%0ANIALL%20THOMPSON%C2%A0%7C%20DANDELION%20%2B%20BURDOCK%20%7C%20MANAGING%20DIRECTOR%0AThe%20pandemic%2C%20with%20its%20requirements%20of%20physical%20distancing%20has%20brought%20people%20into%20online%20digital%20environments%20for%20a%20growing%20range%20of%20shared%20human%20experiences.%20The%20Metaverse%20is%20arguably%20as%20big%20a%20shift%20in%20online%20communication%20as%20the%20telephone%20or%20internet.%0AThis%20session%20will%20discuss%20why%20the%20Metaverse%20is%20the%20new%20buzz%20word.%20Showcasing%20how%20brands%20have%20embraced%20the%20metaverse%20to%20engage%20with%20consumers%20and%20what%20creative%20possibilities%20that%20opens%20up%20for%20brands%20going%20forward.%0APresented%20by%20UKAEG%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T17:00:00.000Z&#038;end=2021-03-17T17:20:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:00 &#8211; 17:25 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Enter the Metaverse <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/daniel-cheetham\/\">DANIEL CHEETHAM<\/a>&nbsp;| HAPPY FINISH | CHIEF INNOVATION OFFICER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/sol-rogers\/\">SOL ROGERS<\/a>&nbsp;| REWIND | CEO AND FOUNDER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/tracey-mcgarrigan\/\">TRACEY MCGARRIGAN<\/a>&nbsp;| POLYSTREAM | CMO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/niall-thompson\/\">NIALL THOMPSON<\/a>&nbsp;| DANDELION + BURDOCK | MANAGING DIRECTOR<\/p>\n<p>The pandemic, with its requirements of physical distancing has brought people into online digital environments for a growing range of shared human experiences. The Metaverse is arguably as big a shift in online communication as the telephone or internet.<br>\nThis session will discuss why the Metaverse is the new buzz word. Showcasing how brands have embraced the metaverse to engage with consumers and what creative possibilities that opens up for brands going forward.<br>\n<strong>Presented by UKAEG<\/strong><\/p><\/div><\/div><div class=\"event mainStage\" id=\"event31\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%20Power%20of%20Blurring%20the%20Online%20and%20Physical%20Worlds%20%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0%C2%A0&#038;description=KATIE%20DEIGHTON%C2%A0%7C%20WALL%20ST.%20JOURNAL%20%7C%20REPORTER%0AVERTA%20MALONEY%C2%A0%7C%20*GAMERHERS%20%7C%20CO-FOUNDER%20AND%20THE%20CHIEF%20COMMUNITY%20OFFICER%0AMARTIN%20BEVERLEY%C2%A0%7C%20ADAM%26EVEDDB.%20%7C%20CHIEF%20STRATEGY%20OFFICER%0AADAM%20WHYTE%C2%A0%7C%20EDGE%20%7C%20CEO%0ABrands%20are%20starting%20to%20realise%20the%20power%20of%20gaming%20and%20virtual%20worlds%20as%20a%20media%20channel%20of%20the%20future.%20Looking%20at%20what%20brands%20such%20as%20Adidas%20have%20done%20with%20GMR%20(in%20sole%20technology%20that%20counts%20towards%20your%20progress%20virtually%20in%20FIFA)%2C%20FIFA%E2%80%99s%20%23ElTornado%20campaign%20which%20put%20a%20new%20move%20in%20the%20game%20that%20was%20then%20adopted%20by%20the%20real%20world%20(it%E2%80%99s%20usually%20the%20other%20way%20around)%20and%20PlayStation%205%E2%80%99s%20launch%20ads%20which%20focused%20on%20the%20virtual%20world%20mirroring%20real-life%20thanks%20to%20adaptive%20triggers%20and%20haptic%20feedback%20%E2%80%93%20blurring%20online%20and%20physical%20worlds%20has%20never%20been%20more%20possible%20nor%20more%20powerful.%20In%20this%20proposed%20panel%20session%2C%20we%20will%20discuss%20how%20hyperreality%20can%20be%20used%20effectively%20in%20marketing%20through%20gaming%20and%20beyond.%0ASpeakers%20to%20be%20announced%20shortly.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T17:25:00.000Z&#038;end=2021-03-17T17:50:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:25 &#8211; 17:55 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The Power of Blurring the Online and Physical Worlds \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/katie-deighton\/\">KATIE DEIGHTON<\/a>&nbsp;| WALL ST. JOURNAL | REPORTER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/verta-maloney\/\">VERTA MALONEY<\/a>&nbsp;| *GAMERHERS | CO-FOUNDER AND THE CHIEF COMMUNITY OFFICER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/martin-beverley\/\">MARTIN BEVERLEY<\/a>&nbsp;| ADAM&amp;EVEDDB. | CHIEF STRATEGY OFFICER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/adam-whyte\/\">ADAM WHYTE<\/a>&nbsp;| EDGE | CEO<\/p>\n<p>Brands are starting to realise the power of gaming and virtual worlds as a media channel of the future. Looking at what brands such as Adidas have done with GMR (in sole technology that counts towards your progress virtually in FIFA), FIFA\u2019s #ElTornado campaign which put a new move in the game that was then adopted by the real world (it\u2019s usually the other way around) and PlayStation 5\u2019s launch ads which focused on the virtual world mirroring real-life thanks to adaptive triggers and haptic feedback \u2013 blurring online and physical worlds has never been more possible nor more powerful. In this proposed panel session, we will discuss how hyperreality can be used effectively in marketing through gaming and beyond.<br>\nSpeakers to be announced shortly.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event38\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Rebuilding%20Connections%3A%20How%20Neuroscience%20Will%20Help%20Brands%20Pay%20Back%20the%20Experience%20Debt%20after%20COVID-19&#038;description=NEIL%20DAVIDSON%C2%A0%7C%20HEYHUMAN%20%2F%20HEYLAB%20%7C%20CEO%0AAOIFE%20MCGUINNESS%C2%A0%7C%20HEYHUMAN%20%2F%20HEYLAB%20%7C%20NEUROSCIENCE%20CONSULTANT%0AJoin%20SXSW%20fan%20favourites%20HeyHuman%20as%20they%20explain%20the%20role%20for%20brands%20in%20shaping%20a%20human-led%20approach%20in%20a%20world%20after%20COVID-19%20and%20how%20neuroscience%20insight%20and%20research%20techniques%20can%20help%20unlock%20true%20human%20connection.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T17:55:00.000Z&#038;end=2021-03-17T18:20:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:55 &#8211; 18:25 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Rebuilding Connections: How Neuroscience Will Help Brands Pay Back the Experience Debt after COVID-19<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/neil-davidson\/\">NEIL DAVIDSON<\/a>&nbsp;| HEYHUMAN \/ HEYLAB | CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/aoife-mcguinness\/\">AOIFE MCGUINNESS<\/a>&nbsp;| HEYHUMAN \/ HEYLAB | NEUROSCIENCE CONSULTANT<\/p>\n<p>Join SXSW fan favourites HeyHuman as they explain the role for brands in shaping a human-led approach in a world after COVID-19 and how neuroscience insight and research techniques can help unlock true human connection.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event25\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%204ps%20For%20Your%20Brand%20-%20Profit%2C%20People%2C%20Planet%20%20and%20Purpose%20&#038;description=JANE%20ASSCHER%C2%A0%7C%2023RED%20%7C%20FOUNDING%20PARTNER%20AND%20CEO%0ACHARLOTTE%20WALSH%C2%A0%7C%20DIGITAL%20DETOX%20%7C%20CO-FOUNDER%0AAMY%20WILLIAMS%C2%A0%7C%20GOOD-LOOP%20%7C%20FOUNDER%0AAISLING%20CONLON%C2%A0%7C%20UKAEG%20%7C%20MARKETING%20MANAGER%0AWe%20have%20heard%20a%20lot%20that%20this%20year%20has%20been%20unlike%20no%20other%20for%20brands%2C%20and%20we%20have%20seen%20a%20shift%20in%20consumer%20behaviour%20that%20has%20been%20accelerated%20due%20to%20Covid-19.%C2%A0Consumers%20are%20increasingly%20aware%20of%20their%20role%20in%20driving%20change%20and%20are%20keen%20to%20live%20sustainably.%0AYou%20have%20probably%20heard%20about%20the%20concept%20of%20the%204Ps%20in%20one%20way%20or%20another.%20For%20over%2060%20years%2C%20the%20concept%20of%C2%A0price%2C%C2%A0place%2C%C2%A0product%C2%A0and%20promotion%20has%20helped%20marketeers.%C2%A0%0ATo%20be%20future%20fit%20can%20organisations%20rely%20on%20only%20the%20traditional%20tool%20kit%20or%20is%20it%20time%20to%20implement%20a%20new%20foundation%20that%20can%20serve%20as%20a%20guiding%20principle%20addressing%20the%20importance%20of%20Planet%2C%20Purpose%2C%20People%20and%20Profit.%C2%A0%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T18:25:00.000Z&#038;end=2021-03-17T18:51:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>18:25 &#8211; 18;55 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The 4ps For Your Brand &#8211; Profit, People, Planet  and Purpose <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/jane-asscher\/\">JANE ASSCHER<\/a>&nbsp;| 23RED | FOUNDING PARTNER AND CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/charlotte-walsh\/\">CHARLOTTE WALSH<\/a>&nbsp;| DIGITAL DETOX | CO-FOUNDER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/amy-williams\/\">AMY WILLIAMS<\/a>&nbsp;| GOOD-LOOP | FOUNDER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/aisling-conlon\/\">AISLING CONLON<\/a>&nbsp;| UKAEG | MARKETING MANAGER<\/p>\n<p>We have heard a lot that this year has been unlike no other for brands, and we have seen a shift in consumer behaviour that has been accelerated due to Covid-19.&nbsp;Consumers are increasingly aware of their role in driving change and are keen to live sustainably.<br>\nYou have probably heard about the concept of the 4Ps in one way or another. For over 60 years, the concept of&nbsp;price,&nbsp;place,&nbsp;product&nbsp;and promotion has helped marketeers.&nbsp;<br>\nTo be future fit can organisations rely on only the traditional tool kit or is it time to implement a new foundation that can serve as a guiding principle addressing the importance of Planet, Purpose, People and Profit.&nbsp;<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event42\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Keeping%20Wonderland%20Open%20-%20Making%20the%20Arts%20Accessible%20in%20VR%20&#038;description=KATI%20PRICE%C2%A0%7C%20V%26A%20%7C%20HEAD%20OF%20DIGITAL%20MEDIA%0ATOBY%20COFFEY%C2%A0%7C%20NATIONAL%20THEATRE%0AJON%20CAPLIN%C2%A0%7C%20PRELOADED%20%7C%20ASSOCIATE%20CREATIVE%20DIRECTOR%2C%0AXINRAN%20YUAN%C2%A0%7C%20HTC%20VIVE%20ARTS%20%7C%20HEAD%20OF%20GLOBAL%20PARTNERSHIPS%0AIt%E2%80%99s%20no%20use%20going%20back%20to%20yesterday%2C%20because%20I%20was%20a%20different%20person%20then.%E2%80%99%0AAs%20part%20of%20the%20major%C2%A0Alice%3A%20Curiouser%20%26%20Curiouser%C2%A0exhibition%2C%20the%20V%26A%20partnered%20with%20HTC%20VIVE%20and%20immersive%20games%20studio%20PRELOADED%20to%20extend%20the%20adventures%20of%20Alice%20in%20Wonderland%20into%20virtual%20reality.%20However%2C%20the%20project%20was%20off%20to%20a%20rough%20start.%20Two%20days%20after%20the%20first%20workshop%2C%20the%20world%20went%20into%20lockdown%2C%20presenting%20the%20project%20team%20with%20an%20unfamiliar%20challenge%3A%20when%20the%20museum%20doors%20close%2C%20how%20do%20we%20create%20a%20VR%20Wonderland%20open%20for%20remote%20audiences%3F%C2%A0%0AFor%20the%20first%20time%2C%20the%20project%20team%20behind%20Curious%20Alice%20will%20share%20insights%20into%20the%20process%20of%20creating%20the%20award-winning%20VR%20experience%20and%20how%20they%20navigated%20a%20world%20turned%20upside%20down%20to%20connect%20with%20museum%20audiences%20staying%20at%20home.%20The%20presentation%20will%20focus%20on%20the%20lessons%20learnt%20from%20collaborating%20and%20creating%20in%20lockdown%2C%20and%20why%20the%20project%20made%20us%20rethink%20the%20role%20VR%20should%20play%20in%20future%20exhibitions.%0A%C2%A0%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T18:55:00.000Z&#038;end=2021-03-17T19:20:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>18:55 &#8211; 19:25 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Keeping Wonderland Open &#8211; Making the Arts Accessible in VR <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/kati-price\/\">KATI PRICE<\/a>&nbsp;| V&amp;A | HEAD OF DIGITAL MEDIA<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/toby-coffey\/\">TOBY COFFEY<\/a>&nbsp;| NATIONAL THEATRE<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/jon-caplin\/\">JON CAPLIN<\/a>&nbsp;| PRELOADED | ASSOCIATE CREATIVE DIRECTOR,<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/xinran-yuan\/\">XINRAN YUAN<\/a>&nbsp;| HTC VIVE ARTS | HEAD OF GLOBAL PARTNERSHIPS<\/p>\n<p><em>It\u2019s no use going back to yesterday, because I was a different person then.\u2019<\/em><br>\nAs part of the major&nbsp;<em>Alice: Curiouser &#038; Curiouser<\/em>&nbsp;exhibition, the V&amp;A partnered with HTC VIVE and immersive games studio PRELOADED to extend the adventures of Alice in Wonderland into virtual reality. However, the project was off to a rough start. Two days after the first workshop, the world went into lockdown, presenting the project team with an unfamiliar challenge: when the museum doors close, how do we create a VR Wonderland open for remote audiences?&nbsp;<br>\nFor the first time, the project team behind Curious Alice will share insights into the process of creating the award-winning VR experience and how they navigated a world turned upside down to connect with museum audiences staying at home. The presentation will focus on the lessons learnt from collaborating and creating in lockdown, and why the project made us rethink the role VR should play in future exhibitions.<br>\n&nbsp;<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event40\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20See%20Me%2C%20Smell%20Me%2C%20Touch%20Me%2C%20Hear%20Me&#038;description=GARETH%20DEAKIN%C2%A0%7C%20AI%20MUSIC%20%7C%20HEAD%20OF%20BUSINESS%20DEVELOPMENT%20AND%20MARKETING%0ACHARLOTTE%20MIKKELBORG%C2%A0%7C%20PICTURE%20THIS%20PRODUCTIONS%20%7C%20DIRECTOR%2FPRODUCER%0AEMANUELA%20MAGGIONI%C2%A0%7C%20OWIDGETS%20%7C%20CEO%20%26%20CO-FOUNDER%0AWe%20have%20five%20senses%20%E2%80%93%20sight%2C%20hearing%2C%20touch%2C%20smell%2C%20and%20taste%20%E2%80%93%20and%20yet%20traditional%20entertainment%20has%20focused%20almost%20exclusively%20on%20the%20audio-visual.%20The%20director%2Fcreator%20of%20interactive%2C%20multisensory%2C%20VR%20experience%20%E2%80%98Fly%E2%80%99%2C%20and%20new%20multisensory%20AR%20game%20%E2%80%98Tudors%20Augmented%E2%80%99%20comes%20together%20with%20award-winning%20multisensory%20artists%20and%20psychological%20and%20neuroscientific%20researchers%20to%20explore%20the%20power%20of%20stories%20that%20truly%20immerse%20all%20of%20our%20senses%20and%20how%20these%20experiences%20can%20promote%20social%20inclusion%20in%20the%20%E2%80%98new%20normal%E2%80%99.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T19:25:00.000Z&#038;end=2021-03-17T19:50:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>19:25 &#8211; 19:55 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">See Me, Smell Me, Touch Me, Hear Me<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/gareth-deakin\/\">GARETH DEAKIN<\/a>&nbsp;| AI MUSIC | HEAD OF BUSINESS DEVELOPMENT AND MARKETING<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/charlotte-mikkelborg\/\">CHARLOTTE MIKKELBORG<\/a>&nbsp;| PICTURE THIS PRODUCTIONS | DIRECTOR\/PRODUCER<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/emanuela-maggioni\/\">EMANUELA MAGGIONI<\/a>&nbsp;| OWIDGETS | CEO &amp; CO-FOUNDER<\/p>\n<p>We have five senses \u2013 sight, hearing, touch, smell, and taste \u2013 and yet traditional entertainment has focused almost exclusively on the audio-visual. The director\/creator of interactive, multisensory, VR experience \u2018Fly\u2019, and new multisensory AR game \u2018Tudors Augmented\u2019 comes together with award-winning multisensory artists and psychological and neuroscientific researchers to explore the power of stories that truly immerse all of our senses and how these experiences can promote social inclusion in the \u2018new normal\u2019.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event20\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%20Future%20of%20Storytelling&#038;description=ANNA%20FOGG%C2%A0%7C%20THE%20MILL%20%7C%20STRATEGY%20DIRECTOR%0ANEIL%20HENDERSON%C2%A0%7C%20ST.%20LUKE'S%0AStories%20of%20the%20past%20have%20been%20carved%2C%20painted%20and%20printed.%20Today%2C%20they%20are%20whispered%20through%20earbuds%2C%20watched%20through%20screens%20and%20available%20to%20download.%20Over%20the%20last%2012%20months%20we%20have%20needed%20to%20be%20physically%20distanced.%20However%2C%20we%20still%20have%20a%20strong%20human%20need%20to%20be%20socially%2C%20and%20emotionally%2C%20connected.%20Stories%20have%20a%20unique%20ability%20to%20help%20us%20overcome%20isolation%2C%20to%20bridge%20divides%2C%20and%20to%20make%20us%20feel%20part%20of%20something%20bigger%20than%20ourselves.%20Never%20has%20that%20been%20more%20important%20than%20the%20past%20couple%20of%20months.%0AIn%20this%20session%20we%20will%20discuss%20how%20brands%20stories%20have%20changed%2C%20current%20trends%20and%20how%20to%20be%20better%20prepared%20for%20future%20strategies.%C2%A0%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T19:55:00.000Z&#038;end=2021-03-17T20:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>19:55 &#8211; 20:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The Future of Storytelling<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/anna-fogg\/\">ANNA FOGG<\/a>&nbsp;| THE MILL | STRATEGY DIRECTOR<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/neil-henderson\/\">NEIL HENDERSON<\/a>&nbsp;| ST. LUKE&#8217;S<\/p>\n<p>Stories of the past have been carved, painted and printed. Today, they are whispered through earbuds, watched through screens and available to download. Over the last 12 months we have needed to be physically distanced. However, we still have a strong human need to be socially, and emotionally, connected. Stories have a unique ability to help us overcome isolation, to bridge divides, and to make us feel part of something bigger than ourselves. Never has that been more important than the past couple of months.<br>\nIn this session we will discuss how brands stories have changed, current trends and how to be better prepared for future strategies.&nbsp;<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event46\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Bridgerton%20%E2%80%93%20Why%20has%20the%20world%20fallen%20in%20love%20with%20the%20Georgians%3F&#038;description=SHEREE%20FOLKSON%C2%A0%7C%20DIRECTOR%0AALAN%20VALLANCE%0AELIZABETH%20DIAFERIA%0ABridgerton%20has%20taken%20over%20the%20world%20and%20has%20recently%20been%20renewed%20for%20a%20second%20series.%20Bridgerton%C2%A0explores%20the%20dynamics%20of%20courting%20and%20marriage%20in%2019th-century%20England%20and%20this%20regency%20drama%20had%2082%20million%20households%20around%20the%20world%20tune%20into%20the%20show%20in%20its%20first%2028%20days%20online%2C%20surpassing%20Netflix%E2%80%99s%20own%20projections.%20The%20show%20hit%20the%20number%20one%20spot%20in%2083%20countries%2C%20including%20the%20US%2C%20UK%2C%20India%2C%20France%20and%20Brazil.%0AThe%20costumes%2C%20the%20settings%2C%20the%20cast.%20Join%20us%20as%20we%20discuss%20just%20what%20made%20Bridgerton%20a%20full-blown%20cultural%20phenomenon.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T20:20:00.000Z&#038;end=2021-03-17T20:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>20:20 &#8211; 20:50 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Bridgerton \u2013 Why has the world fallen in love with the Georgians?<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/sheree-folkson\/\">SHEREE FOLKSON<\/a>&nbsp;| DIRECTOR<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/alan-vallance\/\">ALAN VALLANCE<\/a><br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/elizabeth-diaferia\/\">ELIZABETH DIAFERIA<\/a><\/p>\n<p>Bridgerton has taken over the world and has recently been renewed for a second series. Bridgerton&nbsp;explores the dynamics of courting and marriage in 19th-century England and this regency drama had 82 million households around the world tune into the show in its first 28 days online, surpassing Netflix\u2019s own projections. The show hit the number one spot in 83 countries, including the US, UK, India, France and Brazil.<br>\nThe costumes, the settings, the cast. Join us as we discuss just what made Bridgerton a full-blown cultural phenomenon.<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event48\"><p><span class=\"programme\">UKAEG<\/span><span class=\"programme\">Department for International Trade<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Using%20Technology%20to%20Unlock%20Opportunities%20and%20Revenue%20Streams%20in%20the%20Music%20Industry%20&#038;description=CHANTAL%20EPP%C2%A0%7C%20CLICKNCLEAR%20%7C%20FOUNDER%20%26%20CEO%0AMARK%20BAMFORD%C2%A0%7C%20VIKTRS%20%7C%20FOUNDER%20%26%20CEO%0APASCAL%20DU%20MUL%C2%A0%7C%20EXIT%20LIVE%20%7C%20CEO%0ACASANDRA%20STRAUSS%C2%A0%7C%20BPI%20%7C%20SENIOR%20SPECIAL%20PROJECTS%20MANAGER%0AThe%20music%20industry%20has%20undergone%20a%20radical%20transformation%20in%20the%20past%20decade%20and%20is%20innovating%20at%20a%20rapid%20pace.%C2%A0The%20music%20industry%20is%20now%20more%20open%20than%20ever%20to%20innovation%20and%20working%20with%20tech%20startups%20that%20can%20help%20unlock%20incremental%20value.%20%0ATwo%20core%20areas%20of%20growth%20include%20new%20platforms%20that%20capture%20the%20imagination%20of%20new%20audiences%20and%20work%20to%20deepen%20the%20fan-artist%20relationships%3B%20and%20companies%20that%20can%20help%20generate%20new%20revenue%20streams.%20In%20this%20session%2C%20three%20British%20startups%20present%20the%20opportunities%20for%20growth%20they%E2%80%99ve%20identified%20%E2%80%93%20and%20talk%20about%20how%20their%20business%20models%20fill%20gaps%20and%20can%20make%20a%20difference%20in%20the%20music%20space.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-17T20:50:00.000Z&#038;end=2021-03-17T21:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>20:50 &#8211; 21:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Using Technology to Unlock Opportunities and Revenue Streams in the Music Industry <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p><a href=\"https:\/\/theukhouse.com\/speakers\/chantall-epp\/\">CHANTAL EPP<\/a>&nbsp;| CLICKNCLEAR | FOUNDER &amp; CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/mark-bamford\/\">MARK BAMFORD<\/a>&nbsp;| VIKTRS | FOUNDER &amp; CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/pascal-du-mul\/\">PASCAL DU MUL<\/a>&nbsp;| EXIT LIVE | CEO<br>\n<a href=\"https:\/\/theukhouse.com\/speakers\/casandra-strauss\/\">CASANDRA STRAUSS<\/a>&nbsp;| BPI | SENIOR SPECIAL PROJECTS MANAGER<\/p>\n<p>The music industry has undergone a radical transformation in the past decade and is innovating at a rapid pace.&nbsp;The music industry is now more open than ever to innovation and working with tech startups that can help unlock incremental value. <br>\nTwo core areas of growth include new platforms that capture the imagination of new audiences and work to deepen the fan-artist relationships; and companies that can help generate new revenue streams. In this session, three British startups present the opportunities for growth they\u2019ve identified \u2013 and talk about how their business models fill gaps and can make a difference in the music space.<\/p><\/div><\/div><script type=\"text\/javascript\">\n<!--\n;(function(window, document, undefined){\n\nvar proto = {\n\ton: function(test, cb) {\n\t  var self = this;\n\t  setTimeout(function() {\n\t\tcb(self[test]);\n\t  }, 0);\n\t},\n\tgreeting:\"\",\n\n\tinit : function(){\n\nvar _s=this;\n\nvar stages=[\n\t{\"lbl\":\"UK House Stage\"\t\t,\"cls\":\".mainStage\",\t\"els\":[],\t\"rgbaBg\":\"237, 110, 111,0.9\",\t\"color\":\"#fff\"},\n\t{\"lbl\":\"Spaces\"\t\t\t\t,\"cls\":\".sessionSpace\",\t\"els\":[],\t\"rgbaBg\":\"76,154,212,0.9\",\t\t\"color\":\"#fff\"}\n];\n\nvar parent=document.getElementById(\"day2\");\nvar ui=document.getElementById(\"day2stages\");\n\tui.innerHTML=\"\";\nvar plotted=0;\n\nvar btnAll=document.createElement(\"span\");\n\tbtnAll.className=\"btnStageFilter all\";\n\tbtnAll.appendChild(document.createTextNode(\"All\"));\n\tbtnAll.onclick=function(){\n\t\tbtnAll.classList.add(\"selected\");\n\t\tfor(var a=0;a<stages.length;a++){\n\t\t\tfor(var b=0;b<stages[a].els.length;b++){\n\t\t\t\tstages[a].els[b].style.display=\"block\";\n\t\t\t\tstages[a].btn.classList.remove(\"selected\");\n\t\t\t}\/\/b\n\t\t}\/\/a\n\t}\/\/\n\tui.appendChild(btnAll);\n\n\n\tfor(var a=0;a<stages.length;a++){\n\t\tstages[a].els=parent.querySelectorAll(stages[a].cls);\n\t\tif(stages[a].els.length>0){\n\t\t\tplotted++;\n\t\tvar btn = stages[a].btn = document.createElement(\"span\");\n\t\t\tbtn.className=\"btnStageFilter \"+stages[a].cls;\n\t\t\tbtn.style.cssText=\"background-color:rgb(\"+stages[a].rgbaBg+\");color:\"+stages[a].color+\";\";\n\t\t\tbtn.appendChild(document.createTextNode(stages[a].lbl));\n\t\t\tbtn.onclick=function(A){\n\t\t\t\treturn function(){\n\t\t\t\t\tfor(var x=0;x<stages.length;x++){\n\n\t\t\t\t\t\tif(x==A){\n\t\t\t\t\t\t\tstages[x].btn.classList.add(\"selected\");\n\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"block\";\n\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\tif(undefined!==stages[x].btn){\n\t\t\t\t\t\t\t\tstages[x].btn.classList.remove(\"selected\");\n\t\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"none\";\n\t\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t\t}\/\/if\n\t\t\t\t\t\t}\/\/if\n\n\t\t\t\t\t\tif(undefined!==btnAll){btnAll.classList.remove(\"selected\");}\/\/if\n\n\t\t\t\t\t}\/\/x\n\t\t\t\t}\/\/return\n\t\t\t}(a)\/\/onclick\n\t\t\tui.appendChild(btn);\n\t\t}\/\/if\n\t}\/\/a\n\n\tif(plotted==1){\n\t\tbtnAll.parentNode.removeChild(btnAll);\n\t}\/\/\n\n\t}\/\/init\n\n};\/\/proto\n\nvar RV3 = function() {};\n\tRV3.prototype = proto;\n\tRV3 = new RV3();\n\tRV3.init();\n\n})(window, document);\n-->\n<\/script><\/div><div class=\"cepBody day\" id=\"day3\"><div class=\"underlineH1 rv3sticky\"><h1 class=\"green\">Thursday 18 March<\/h1><\/div><p style=\"display:flex;\" id=\"day3stages\"><\/p><div class=\"event sessionSpace\" id=\"event54\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Researchers%20(1)&#038;description=Meet%20and%20find%20out%20more%20about%20the%20researchers%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20the%20Audience%20of%20the%20Future%20Live%20Poster%20Exhibition.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T13:30:00.000Z&#038;end=2021-03-18T14:30:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>13:30 &#8211; 14:30 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Researchers (1)<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the researchers and their R&amp;D projects that are being showcased at the Audience of the Future Live Poster Exhibition.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/dora-filipovic\">Dora Filipovic<\/a>, University of Surrey<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/imo-kaufman\">Imo Kaufman<\/a>, PhD Student, University of Nottingham<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/richard-hemming\">Richard Hemming<\/a>, Doctoral Researcher, Storyfutures, Royal Holloway, University of London<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/shama-rahman\">Dr Shama Rahman<\/a>, R&#038;D Project Lead , Away To Mars<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event147\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20Resilience%20in%20a%20Time%20of%20Crisis&#038;description=The%20year%202020%20seemed%20to%20hold%20so%20much%20promise%2C%20but%20things%20didn%E2%80%99t%20quite%20turn%20out%20the%20way%20everyone%20was%20expecting.%20Across%20the%20Creative%20Industries%20the%20best%20laid%20plans%20were%20undone%20by%20Covid-19.%20%20For%20the%20UK%E2%80%99s%20brilliant%20creators%2C%20makers%2C%20producers%20and%20researchers%20the%20immediate%20impact%20was%20immense.%0AThis%20is%20the%20story%2C%20narrated%20by%20HAM%20The%20Illustrator%2C%20of%20some%20of%20the%20projects%20supported%20by%20Audience%20of%20the%20Future%20and%20Creative%20Industries%20Clusters%20Programme%20as%20they%20faced%20these%20challenges%20using%20art%2C%20technology%2C%20passion%20and%20creativity.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T13:38:00.000Z&#038;end=2021-03-18T13:58:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>13:30 &#8211; 14:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative Resilience in a Time of Crisis<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>The year 2020 seemed to hold so much promise, but things didn\u2019t quite turn out the way everyone was expecting. Across the Creative Industries the best laid plans were undone by Covid-19.  For the UK\u2019s brilliant creators, makers, producers and researchers the immediate impact was immense.<br>\nThis is the story, narrated by HAM The Illustrator, of some of the projects supported by Audience of the Future and Creative Industries Clusters Programme as they faced these challenges using art, technology, passion and creativity.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ham-the-illustrator\">HAM The Illustrator<\/a>, Digital Artist and Illustrator of Munkination<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event51\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Welcome%3A%20AotF%20Live%20%40%20UK%20House&#038;description=Welcome%3A%20AotF%20Live%20%40%20UK%20House%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T14:12:00.000Z&#038;end=2021-03-18T14:25:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>14:15 &#8211; 14:30 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Welcome: AotF Live @ UK House<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Welcome: AotF Live @ UK House<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/andrew-chitty\">Prof Andrew Chitty<\/a>, Challenge Director , UKRI<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event52\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%20Special%20Relationship%3A%20In%20an%20Era%20of%20Global%20Innovation%20&#038;description=This%20session%20will%20explore%20how%20world%20class%20innovation%20propositions%20can%20be%20developed%20with%20international%20partners.%20Drawing%20on%20case%20studies%20of%20what%20has%20been%20learnt%20from%20collaborations%20between%20the%20Creative%20Industries%20Clusters%20and%20Discovery%20and%20StoryFutures%E2%80%99%20ongoing%20work%20with%20Canadian%20partners%20developing%20a%20new%20immersive%20talent%20pipeline.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T14:30:00.000Z&#038;end=2021-03-18T15:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>14:30 &#8211; 15:15 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The Special Relationship: In an Era of Global Innovation <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>This session will explore how world class innovation propositions can be developed with international partners. Drawing on case studies of what has been learnt from collaborations between the Creative Industries Clusters and Discovery and StoryFutures\u2019 ongoing work with Canadian partners developing a new immersive talent pipeline.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/greg-reed\">Greg Reed<\/a>, Vice President of Technology Partnerships &#038; Innovation, Universal Pictures<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/james-bennett\">Prof James Bennett<\/a>, Director, StoryFutures<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/mark-leaver\">Mark Leaver<\/a>, Independent Consultant<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/rebecca-gregoryclarke\">Rebecca Gregory-Clarke<\/a>, Head of Immersive, NFTS and StoryFutures Academy <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/simon-downing\">Simon Downing<\/a>, SVP Channel Head Factual and Sport, Discovery<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event53\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Makers%20(1)%20&#038;description=Meet%20and%20find%20out%20more%20about%20the%20creatives%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20Audience%20of%20the%20Future%20Live%20Showcase.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T14:45:00.000Z&#038;end=2021-03-18T15:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>14:45 &#8211; 15.45 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Makers (1) <div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the creatives and their R&amp;D projects that are being showcased at Audience of the Future Live Showcase.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/alastair-barrow\">Dr  Alastair Barrow<\/a>, CEO , Generic Robotics<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/denise-e-white\">Denise E. White<\/a>, Founder and CEO, SPATIALx<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/marian-ursu\">Prof Marian Ursu<\/a>, Director, Digital Creativity Labs, University of York<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/yassmine-najime\">Yassmine Najime<\/a>, Producer and Head of Development, Painting Practice Ltd<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event55\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20The%20Special%20Relationship%20-%20Q%26A%20%20&#038;description=%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T15:15:00.000Z&#038;end=2021-03-18T15:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>15:15 &#8211; 15:50 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">The Special Relationship &#8211; Q&#038;A  <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/greg-reed\">Greg Reed<\/a>, Vice President of Technology Partnerships &#038; Innovation, Universal Pictures<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/james-bennett\">Prof James Bennett<\/a>, Director, StoryFutures<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/mark-leaver\">Mark Leaver<\/a>, Independent Consultant<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/rebecca-gregoryclarke\">Rebecca Gregory-Clarke<\/a>, Head of Immersive, NFTS and StoryFutures Academy <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/simon-downing\">Simon Downing<\/a>, SVP Channel Head Factual and Sport, Discovery<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event57\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Audience%20Research%3A%20Landscape%20of%20a%20Pandemic&#038;description=COVID-19%20affected%20every%20aspect%20of%20our%20lives.%20This%20session%20explores%20how%20lockdown%20impacted%20on%20audience%20engagement%20across%20the%20Creative%20Industries%20with%20a%20presentation%20of%20key%20research%20insights%20from%20a%20spread%20of%20sector%20representatives%2C%20followed%20by%20the%20opportunity%20for%20deeper%20analysis%20in%20the%20panel%20session.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T15:50:00.000Z&#038;end=2021-03-18T16:18:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>15:50 &#8211; 16:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Audience Research: Landscape of a Pandemic<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>COVID-19 affected every aspect of our lives. This session explores how lockdown impacted on audience engagement across the Creative Industries with a presentation of key research insights from a spread of sector representatives, followed by the opportunity for deeper analysis in the panel session.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/anne-torreggiani\">Anne Torreggiani<\/a>, CEO, The Audience Agency <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/chris-speed\">Prof Chris Speed<\/a>, Director of Creative Informatics, Creative Informatics, University of Edinburgh<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/fran-sanderson\">Fran Sanderson<\/a>, Director of Arts Programmes &#038; Investments, Nesta<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/gee-davy\">Gee Davy<\/a>, Chief Operating Officer, Association of Independent Music (AIM)<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jeremy-jackson\">Jeremy Jackson<\/a>, Games Market Analyst  , Newzoo<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jonny-freeman\">Prof Jonny Freeman<\/a>, Professor of Psychology, Goldsmiths, University of London <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/leah-kurta\">Leah Kurta<\/a>, Innovation Lead, i2 Media Research Limited<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/luca-chiovato\">Luca Chiovato<\/a>, Esports Market Analyst, Newzoo<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/neelay-patel\">Neelay Patel<\/a>, CEO, Digital Theatre<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/remer-rietkerk\">Remer Rietkerk<\/a>, Head of Esports, Newzoo<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/simon-wheeler\">Simon Wheeler<\/a>, Global Director Of Commercial Strategy, Beggars Group<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event58\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Makers%20(2)%20&#038;description=Meet%20and%20find%20out%20more%20about%20the%20creatives%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20Audience%20of%20the%20Future%20Live%20Showcase.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T16:15:00.000Z&#038;end=2021-03-18T17:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>16:15 &#8211; 17:15 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Makers (2) <div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the creatives and their R&amp;D projects that are being showcased at Audience of the Future Live Showcase.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ed-stack\">Ed Stack<\/a>, Chief Creative Officer, Delic.network<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/gareth-llewellyn\">Gareth Llewellyn<\/a>, Co-founder\/CEO, MagicBeans <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/zenon-olenski\">Zenon Olenski<\/a>, Thing Maker, designerzen<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event60\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Audience%20Research%3A%20Panel%20Discussion%20&#038;description=What%20does%20recent%20research%20into%20audience%20behaviours%20tell%20us%20about%20shifts%20in%20content%20consumption%20and%20changes%20in%20use%20of%20technologies%20during%20the%20pandemic%2C%20and%20how%20can%20creative%20producers%20use%20this%20to%20inform%20the%20development%20of%20new%20content%20and%20immersive%20experiences%20in%20the%20future%3F%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T16:20:00.000Z&#038;end=2021-03-18T17:05:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>16:20 &#8211; 17:05 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Audience Research: Panel Discussion <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>What does recent research into audience behaviours tell us about shifts in content consumption and changes in use of technologies during the pandemic, and how can creative producers use this to inform the development of new content and immersive experiences in the future?<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/anne-torreggiani\">Anne Torreggiani<\/a>, CEO, The Audience Agency <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/chris-speed\">Prof Chris Speed<\/a>, Director of Creative Informatics, Creative Informatics, University of Edinburgh<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/gee-davy\">Gee Davy<\/a>, Chief Operating Officer, Association of Independent Music (AIM)<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jonny-freeman\">Prof Jonny Freeman<\/a>, Professor of Psychology, Goldsmiths, University of London <\/p><\/div><\/div><div class=\"event mainStage\" id=\"event61\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Audience%20Research%20-%20Q%26A&#038;description=%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T17:05:00.000Z&#038;end=2021-03-18T17:20:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:05 &#8211; 17:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Audience Research &#8211; Q&#038;A<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/anne-torreggiani\">Anne Torreggiani<\/a>, CEO, The Audience Agency <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/chris-speed\">Prof Chris Speed<\/a>, Director of Creative Informatics, Creative Informatics, University of Edinburgh<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/gee-davy\">Gee Davy<\/a>, Chief Operating Officer, Association of Independent Music (AIM)<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jonny-freeman\">Prof Jonny Freeman<\/a>, Professor of Psychology, Goldsmiths, University of London <\/p><\/div><\/div><div class=\"event mainStage\" id=\"event63\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20Divergence%3A%20Tour%20of%20the%20Frontiers&#038;description=As%20necessity%20drives%20forward%20invention%2C%20the%20last%2012%20months%20delivered%20some%20extraordinary%20creative%20responses.%20This%20session%20provides%20a%20tour%20of%20the%20best%20of%20this%20work%2C%20from%20the%20worlds%20of%20gaming%2C%20theatre%2C%20VR%2C%20music%2C%20film%2C%20TV%20and%20visitor%20experiences%2C%20from%20the%20UK%20and%20beyond.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T17:21:00.000Z&#038;end=2021-03-18T17:33:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:20 &#8211; 17:35 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative Divergence: Tour of the Frontiers<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>As necessity drives forward invention, the last 12 months delivered some extraordinary creative responses. This session provides a tour of the best of this work, from the worlds of gaming, theatre, VR, music, film, TV and visitor experiences, from the UK and beyond.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jungin-jung\">Jung-In Jung<\/a>, Research and Development Fellow in Interactive Engagement, InGame<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/lynda-clark\">Lynda Clark<\/a>, Research and Development Fellow in Narrative and Play, InGAME<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event64\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Makers%20(3)&#038;description=Meet%20and%20find%20out%20more%20about%20the%20creatives%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20Audience%20of%20the%20Future%20Live%20Showcase.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T17:30:00.000Z&#038;end=2021-03-18T18:30:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>17:30 &#8211; 18:30 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Makers (3)<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the creatives and their R&amp;D projects that are being showcased at Audience of the Future Live Showcase.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/lina-srebrova\">Lina Srebrova<\/a>, Lead XR Strategy Consultant, Digitalnauts<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/mike-todd\">Mike Todd<\/a>, Mike Todd, CEO <\/p><\/div><\/div><div class=\"event mainStage\" id=\"event66\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Out%20of%20the%20Chaos%20into%20the%20Fire%20&#038;description=What%20have%20we%20learnt%20from%20the%20breadth%20and%20depth%20of%20creative%20output%20from%20the%20pandemic%20and%20how%20do%20we%20ensure%20that%20the%20best%20of%20this%20innovation%20is%20retained%20as%20we%20enter%20the%20next%20phase%20of%20the%20pandemic%3F%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T17:35:00.000Z&#038;end=2021-03-18T18:20:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>17:35 &#8211; 18:20 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Out of the Chaos into the Fire <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>What have we learnt from the breadth and depth of creative output from the pandemic and how do we ensure that the best of this innovation is retained as we enter the next phase of the pandemic?<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/conor-roche\">Conor Roche<\/a>, Associate Director, BOP Consulting<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/florian-block\">Dr Florian Block<\/a>, R&#038;D Director, Weavr Demonstrator <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/hasraf-dullul\">Hasraf Dullul<\/a>, Co-Founder, Hazfilm Ltd<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jessica-driscoll\">Jessica Driscoll<\/a>, Head of Technology, Immersive, Digital Catapult<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/sarah-ellis\">Sarah Ellis<\/a>, Director of Digital Development, Royal Shakespeare Company<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event67\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Out%20of%20the%20Chaos%20into%20the%20Fire%20-%20Q%26A&#038;description=%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T18:20:00.000Z&#038;end=2021-03-18T18:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>18:20 &#8211; 18:50 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Out of the Chaos into the Fire &#8211; Q&#038;A<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/conor-roche\">Conor Roche<\/a>, Associate Director, BOP Consulting<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/florian-block\">Dr Florian Block<\/a>, R&#038;D Director, Weavr Demonstrator <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/hasraf-dullul\">Hasraf Dullul<\/a>, Co-Founder, Hazfilm Ltd<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jessica-driscoll\">Jessica Driscoll<\/a>, Head of Technology, Immersive, Digital Catapult<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/sarah-ellis\">Sarah Ellis<\/a>, Director of Digital Development, Royal Shakespeare Company<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event69\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Deep%20Dive%3A%20FRAMERATE%20&#038;description=This%20session%20takes%20an%20in-depth%20look%20at%20FRAMERATE.%20Created%20from%20thousands%20of%20daily%203D%20scans%20and%20hundreds%20of%20billions%20of%20precisely%20measured%20points%20the%20work%20observes%20change%20on%20a%20spatial%20and%20temporal%20scale%20impossible%20to%20see%20with%20the%20human%20eye%20or%20the%20lens%20of%20traditional%20cameras.%20This%20session%20is%20supported%20by%20White%20Light%20%7C%20SmartStage%20Studio.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T18:50:00.000Z&#038;end=2021-03-18T19:14:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>18:50 &#8211; 19:15 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Deep Dive: FRAMERATE <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>This session takes an in-depth look at FRAMERATE. Created from thousands of daily 3D scans and hundreds of billions of precisely measured points the work observes change on a spatial and temporal scale impossible to see with the human eye or the lens of traditional cameras. This session is supported by White Light | SmartStage Studio.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/andrew-chitty\">Prof Andrew Chitty<\/a>, Challenge Director , UKRI<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/matthew-shaw\">Matthew Shaw<\/a>, Co-Founder, ScanLAB Projects<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event71\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Deep%20Dive%3A%20FRAMERATE%20Q%26A&#038;description=Opportunity%20to%20meet%20the%20team%20behind%20FRAMERATE%20and%20find%20out%20more%20about%20their%20work%20and%20upcoming%20projects.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T19:15:00.000Z&#038;end=2021-03-18T19:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>19:15 &#8211; 19:45 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Deep Dive: FRAMERATE Q&#038;A<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Opportunity to meet the team behind FRAMERATE and find out more about their work and upcoming projects.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/matthew-shaw\">Matthew Shaw<\/a>, Co-Founder, ScanLAB Projects<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/meriko-borogove\">meriko borogove<\/a>, Advisor, ScanLAB Projects<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event72\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Immersive%20Arcade%3A%20The%20Showcase%20&#038;description=Join%20renowned%20immersive%20producers%20and%20the%20team%20behind%20the%20new%20Immersive%20Arcade%3A%20The%20Showcase%2C%20the%20first%20national%20collection%20of%20the%20best%20of%20British%20immersive%20experiences.%20The%20showcase%20reimagines%20these%20celebrated%20productions%2C%20providing%20an%20opportunity%20to%20look%20back%20at%20groundbreaking%20immersive%20content.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T19:15:00.000Z&#038;end=2021-03-18T20:00:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>19:15 &#8211; 20:00 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Immersive Arcade: The Showcase <div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Join renowned immersive producers and the team behind the new Immersive Arcade: The Showcase, the first national collection of the best of British immersive experiences. The showcase reimagines these celebrated productions, providing an opportunity to look back at groundbreaking immersive content.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/charlotte-mikkelborg\">Charlotte Mikkelborg<\/a>, Director of Immersive, Picture This Productions and MoCo FX<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/darren-emerson\">Darren Emerson<\/a>, Co-founder, East City Film<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/david-rosenberg\">David Rosenberg<\/a>, Artistic Director , Darkfield <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/glen-neath\">Glen Neath<\/a>, Artistic Director, Darkfield <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jessica-driscoll\">Jessica Driscoll<\/a>, Head of Technology, Immersive, Digital Catapult<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ren-pinnell\">Ren\u00e9 Pinnell<\/a>, Founder and Designer , Artizen<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event73\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Immersive%20Arcade%20-%20Q%26A&#038;description=%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T20:00:00.000Z&#038;end=2021-03-18T20:15:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>20:00 &#8211; 20:25 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Immersive Arcade &#8211; Q&#038;A<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/charlotte-mikkelborg\">Charlotte Mikkelborg<\/a>, Director of Immersive, Picture This Productions and MoCo FX<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/darren-emerson\">Darren Emerson<\/a>, Co-founder, East City Film<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/david-rosenberg\">David Rosenberg<\/a>, Artistic Director , Darkfield <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/glen-neath\">Glen Neath<\/a>, Artistic Director, Darkfield <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jessica-driscoll\">Jessica Driscoll<\/a>, Head of Technology, Immersive, Digital Catapult<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ren-pinnell\">Ren\u00e9 Pinnell<\/a>, Founder and Designer , Artizen<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event75\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><span class=\"programme\">CreaTech <\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20CreaTech%20UK%3A%20%20A%20Defining%20Time%20for%20CreaTech&#038;description=CreaTech%20is%20where%20creativity%20meets%20technology.%20It%20brings%20together%20creative%20skills%20and%20emerging%20technologies%20to%20create%20new%20ways%20of%20engaging%20audiences%20and%20to%20inspire%20business%20growth%20and%20investment.%20This%20session%20discusses%20the%20latest%20CreaTech%20insights%20from%20the%20Creative%20Industries%20Council%20and%20Tech%20Nation%2C%20and%20asks%20the%20question%20-%20has%20the%20pandemic%20been%20the%20defining%20period%20for%20CreaTech%3F%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T20:25:00.000Z&#038;end=2021-03-18T21:25:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>20:25 &#8211; 21:25 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">CreaTech UK:  A Defining Time for CreaTech<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>CreaTech is where creativity meets technology. It brings together creative skills and emerging technologies to create new ways of engaging audiences and to inspire business growth and investment. This session discusses the latest CreaTech insights from the Creative Industries Council and Tech Nation, and asks the question &#8211; has the pandemic been the defining period for CreaTech?<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/andrew-chitty\">Prof Andrew Chitty<\/a>, Challenge Director , UKRI<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/glen-learmond\">Glen Learmond<\/a>, Data Scientist, Tech Nation <\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/janet-hull-obe\">Janet Hull OBE<\/a>, Director of Marketing Strategy, IPA<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/sol-rogers\">Sol Rogers<\/a>, CEO, Rewind\/ Chair, ImmerseUK, Rewind, Immerse UK<\/p><\/div><\/div><div class=\"event mainStage\" id=\"event77\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"peach light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Creative%20Resilience%20in%20a%20Time%20of%20Crisis&#038;description=The%20year%202020%20seemed%20to%20hold%20so%20much%20promise%2C%20but%20things%20didn%E2%80%99t%20quite%20turn%20out%20the%20way%20everyone%20was%20expecting.%20Across%20the%20Creative%20Industries%20the%20best%20laid%20plans%20were%20undone%20by%20Covid-19.%20%20For%20the%20UK%E2%80%99s%20brilliant%20creators%2C%20makers%2C%20producers%20and%20researchers%20the%20immediate%20impact%20was%20immense.%0AThis%20is%20the%20story%2C%20narrated%20by%20HAM%20The%20Illustrator%2C%20of%20some%20of%20the%20projects%20supported%20by%20Audience%20of%20the%20Future%20and%20Creative%20Industries%20Clusters%20Programme%20as%20they%20faced%20these%20challenges%20using%20art%2C%20technology%2C%20passion%20and%20creativity.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-18T21:26:00.000Z&#038;end=2021-03-18T21:46:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"height:1.6rem;padding: 0 0.25rem;\"><\/a>21:25 &#8211; 21:50 \/ UK House Stage<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Creative Resilience in a Time of Crisis<div class=\"toggleShowHide peach\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>The year 2020 seemed to hold so much promise, but things didn\u2019t quite turn out the way everyone was expecting. Across the Creative Industries the best laid plans were undone by Covid-19.  For the UK\u2019s brilliant creators, makers, producers and researchers the immediate impact was immense.<br>\nThis is the story, narrated by HAM The Illustrator, of some of the projects supported by Audience of the Future and Creative Industries Clusters Programme as they faced these challenges using art, technology, passion and creativity.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/ham-the-illustrator\">HAM The Illustrator<\/a>, Digital Artist and Illustrator of Munkination<\/p><\/div><\/div><script type=\"text\/javascript\">\n<!--\n;(function(window, document, undefined){\n\nvar proto = {\n\ton: function(test, cb) {\n\t  var self = this;\n\t  setTimeout(function() {\n\t\tcb(self[test]);\n\t  }, 0);\n\t},\n\tgreeting:\"\",\n\n\tinit : function(){\n\nvar _s=this;\n\nvar stages=[\n\t{\"lbl\":\"UK House Stage\"\t\t,\"cls\":\".mainStage\",\t\"els\":[],\t\"rgbaBg\":\"237, 110, 111,0.9\",\t\"color\":\"#fff\"},\n\t{\"lbl\":\"Spaces\"\t\t\t\t,\"cls\":\".sessionSpace\",\t\"els\":[],\t\"rgbaBg\":\"76,154,212,0.9\",\t\t\"color\":\"#fff\"}\n];\n\nvar parent=document.getElementById(\"day3\");\nvar ui=document.getElementById(\"day3stages\");\n\tui.innerHTML=\"\";\nvar plotted=0;\n\nvar btnAll=document.createElement(\"span\");\n\tbtnAll.className=\"btnStageFilter all\";\n\tbtnAll.appendChild(document.createTextNode(\"All\"));\n\tbtnAll.onclick=function(){\n\t\tbtnAll.classList.add(\"selected\");\n\t\tfor(var a=0;a<stages.length;a++){\n\t\t\tfor(var b=0;b<stages[a].els.length;b++){\n\t\t\t\tstages[a].els[b].style.display=\"block\";\n\t\t\t\tstages[a].btn.classList.remove(\"selected\");\n\t\t\t}\/\/b\n\t\t}\/\/a\n\t}\/\/\n\tui.appendChild(btnAll);\n\n\n\tfor(var a=0;a<stages.length;a++){\n\t\tstages[a].els=parent.querySelectorAll(stages[a].cls);\n\t\tif(stages[a].els.length>0){\n\t\t\tplotted++;\n\t\tvar btn = stages[a].btn = document.createElement(\"span\");\n\t\t\tbtn.className=\"btnStageFilter \"+stages[a].cls;\n\t\t\tbtn.style.cssText=\"background-color:rgb(\"+stages[a].rgbaBg+\");color:\"+stages[a].color+\";\";\n\t\t\tbtn.appendChild(document.createTextNode(stages[a].lbl));\n\t\t\tbtn.onclick=function(A){\n\t\t\t\treturn function(){\n\t\t\t\t\tfor(var x=0;x<stages.length;x++){\n\n\t\t\t\t\t\tif(x==A){\n\t\t\t\t\t\t\tstages[x].btn.classList.add(\"selected\");\n\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"block\";\n\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\tif(undefined!==stages[x].btn){\n\t\t\t\t\t\t\t\tstages[x].btn.classList.remove(\"selected\");\n\t\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"none\";\n\t\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t\t}\/\/if\n\t\t\t\t\t\t}\/\/if\n\n\t\t\t\t\t\tif(undefined!==btnAll){btnAll.classList.remove(\"selected\");}\/\/if\n\n\t\t\t\t\t}\/\/x\n\t\t\t\t}\/\/return\n\t\t\t}(a)\/\/onclick\n\t\t\tui.appendChild(btn);\n\t\t}\/\/if\n\t}\/\/a\n\n\tif(plotted==1){\n\t\tbtnAll.parentNode.removeChild(btnAll);\n\t}\/\/\n\n\t}\/\/init\n\n};\/\/proto\n\nvar RV3 = function() {};\n\tRV3.prototype = proto;\n\tRV3 = new RV3();\n\tRV3.init();\n\n})(window, document);\n-->\n<\/script><\/div><div class=\"cepBody day\" id=\"day4\"><div class=\"underlineH1 rv3sticky\"><h1 class=\"green\">Friday 19 March<\/h1><\/div><p style=\"display:flex;\" id=\"day4stages\"><\/p><div class=\"event sessionSpace\" id=\"event79\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Makers%20(4)&#038;description=Meet%20and%20find%20out%20more%20about%20the%20creatives%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20Audience%20of%20the%20Future%20Live%20Showcase.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-19T14:30:00.000Z&#038;end=2021-03-19T15:30:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>14:30 &#8211; 15:30 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Makers (4)<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the creatives and their R&amp;D projects that are being showcased at Audience of the Future Live Showcase.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/cal-jepps\">Cal Jepps<\/a>, Senior Designer, City ID<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/jason-hawthorne\">Jason Hawthorne<\/a>, Chief Product Officer, VU.CITY<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/kate-wellham\">Kate Wellham<\/a>, Immersion Co-ordinator, Live Cinema UK<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event80\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Researchers%20(2)&#038;description=Meet%20and%20find%20out%20more%20about%20the%20researchers%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20the%20Audience%20of%20the%20Future%20Live%20Poster%20Exhibition.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-19T15:45:00.000Z&#038;end=2021-03-19T16:45:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>15:45 &#8211; 16:45 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Researchers (2)<div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the researchers and their R&amp;D projects that are being showcased at the Audience of the Future Live Poster Exhibition.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/james-rendell\">Dr James Rendell<\/a>, Lecturer in Creative Industries, University of South Wales<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/lydia-krystyna-czolacz\">Lydia Krystyna Czolacz<\/a>, Graphic Designer, University of Huddersfield<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/rob-eagle\">Rob Eagle<\/a>, PhD researcher, UWE Bristol<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/simona-manni\">Simona Manni<\/a>, University of York<\/p><\/div><\/div><div class=\"event sessionSpace\" id=\"event81\"><p><span class=\"programme\">Audience of the Future Live (UKRI)<\/span><\/p><h3 class=\"blue light\"><a class=\"yellow\" href=\"https:\/\/www.addevent.com\/dir\/?client=arcVMTbPfzDtviwEomMj51030&#038;timezone=Europe%2FLondon&#038;location=Hosted%20virtually%20on%20Hopin%20(link%20in%20the%20description)&#038;title=UK%20House%202021%20%E2%80%93%20Meet%20the%20Makers%20(5)%20&#038;description=Meet%20and%20find%20out%20more%20about%20the%20creatives%20and%20their%20R%26D%20projects%20that%20are%20being%20showcased%20at%20Audience%20of%20the%20Future%20Live%20Showcase.%0A%0AJoin%20us%20for%20discussion%20panels%2C%20networking%20and%20incredible%20live%20music%20to%20celebrate%20the%20best%20of%20UK%20Creativity.%20It%20is%20free%20to%20attend%20for%20thinkers%2C%20makers%2C%20and%20investors%20around%20the%20world%20to%20meet%20and%20hear%20from%20leading%20UK%20experts.%0A%0AREGISTER%20FOR%20FREE%3A%20%3Ca%20href%3D%22https%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%22%3Ehttps%3A%2F%2Fhopin.com%2Fevents%2Fuk-house-2021%3C%2Fa%3E&#038;start=2021-03-19T16:00:00.000Z&#038;end=2021-03-19T17:00:00.000Z\" target=\"_blank\" title=\"Add to calendar\" style=\"margin-right:0.25rem;\"><img src=\"\/wp-content\/uploads\/cep\/calendar.png\" style=\"filter:hue-rotate(206deg);height:1.6rem;padding: 0 0.25rem;\"><\/a>16:00 &#8211; 17:00 \/ Spaces<\/h3><h3 style=\"position:relative;width:calc(100% - 32px);\" onclick=\"var tmpNext=this.nextElementSibling;var tmpToggle=this.querySelector('.toggleShowHide');if(tmpNext.classList.contains('show')){tmpNext.classList.remove('show');tmpToggle.innerHTML='+';}else{tmpNext.classList.add('show');tmpToggle.innerHTML='\u2212';}\">Meet the Makers (5) <div class=\"toggleShowHide blue\">\u2212<\/div><\/h3><div class=\"toggleContent show\"><p>Meet and find out more about the creatives and their R&amp;D projects that are being showcased at Audience of the Future Live Showcase.<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/bruno-martelli\">Bruno Martelli<\/a>, Artist &#038; Virtual Realist, Gibson\/Martelli<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/davy-mcguire\">Davy McGuire<\/a>, Director, Studio McGuire<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/emma-cooper\">Emma Cooper<\/a>, Project Lead, Cooperative Innovations<\/p><p style=\"margin-block-start:0;margin-block-end:0;padding:0\"><a href=\"http:\/\/audienceofthefuture.live\/lawrence-chiles\">Lawrence Chiles<\/a>, Head of Digital Services, The National Gallery, London<\/p><\/div><\/div><script type=\"text\/javascript\">\n<!--\n;(function(window, document, undefined){\n\nvar proto = {\n\ton: function(test, cb) {\n\t  var self = this;\n\t  setTimeout(function() {\n\t\tcb(self[test]);\n\t  }, 0);\n\t},\n\tgreeting:\"\",\n\n\tinit : function(){\n\nvar _s=this;\n\nvar stages=[\n\t{\"lbl\":\"UK House Stage\"\t\t,\"cls\":\".mainStage\",\t\"els\":[],\t\"rgbaBg\":\"237, 110, 111,0.9\",\t\"color\":\"#fff\"},\n\t{\"lbl\":\"Spaces\"\t\t\t\t,\"cls\":\".sessionSpace\",\t\"els\":[],\t\"rgbaBg\":\"76,154,212,0.9\",\t\t\"color\":\"#fff\"}\n];\n\nvar parent=document.getElementById(\"day4\");\nvar ui=document.getElementById(\"day4stages\");\n\tui.innerHTML=\"\";\nvar plotted=0;\n\nvar btnAll=document.createElement(\"span\");\n\tbtnAll.className=\"btnStageFilter all\";\n\tbtnAll.appendChild(document.createTextNode(\"All\"));\n\tbtnAll.onclick=function(){\n\t\tbtnAll.classList.add(\"selected\");\n\t\tfor(var a=0;a<stages.length;a++){\n\t\t\tfor(var b=0;b<stages[a].els.length;b++){\n\t\t\t\tstages[a].els[b].style.display=\"block\";\n\t\t\t\tstages[a].btn.classList.remove(\"selected\");\n\t\t\t}\/\/b\n\t\t}\/\/a\n\t}\/\/\n\tui.appendChild(btnAll);\n\n\n\tfor(var a=0;a<stages.length;a++){\n\t\tstages[a].els=parent.querySelectorAll(stages[a].cls);\n\t\tif(stages[a].els.length>0){\n\t\t\tplotted++;\n\t\tvar btn = stages[a].btn = document.createElement(\"span\");\n\t\t\tbtn.className=\"btnStageFilter \"+stages[a].cls;\n\t\t\tbtn.style.cssText=\"background-color:rgb(\"+stages[a].rgbaBg+\");color:\"+stages[a].color+\";\";\n\t\t\tbtn.appendChild(document.createTextNode(stages[a].lbl));\n\t\t\tbtn.onclick=function(A){\n\t\t\t\treturn function(){\n\t\t\t\t\tfor(var x=0;x<stages.length;x++){\n\n\t\t\t\t\t\tif(x==A){\n\t\t\t\t\t\t\tstages[x].btn.classList.add(\"selected\");\n\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"block\";\n\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t}else{\n\t\t\t\t\t\t\tif(undefined!==stages[x].btn){\n\t\t\t\t\t\t\t\tstages[x].btn.classList.remove(\"selected\");\n\t\t\t\t\t\t\t\tfor(var y=0;y<stages[x].els.length;y++){\n\t\t\t\t\t\t\t\t\tstages[x].els[y].style.display=\"none\";\n\t\t\t\t\t\t\t\t}\/\/y\n\t\t\t\t\t\t\t}\/\/if\n\t\t\t\t\t\t}\/\/if\n\n\t\t\t\t\t\tif(undefined!==btnAll){btnAll.classList.remove(\"selected\");}\/\/if\n\n\t\t\t\t\t}\/\/x\n\t\t\t\t}\/\/return\n\t\t\t}(a)\/\/onclick\n\t\t\tui.appendChild(btn);\n\t\t}\/\/if\n\t}\/\/a\n\n\tif(plotted==1){\n\t\tbtnAll.parentNode.removeChild(btnAll);\n\t}\/\/\n\n\t}\/\/init\n\n};\/\/proto\n\nvar RV3 = function() {};\n\tRV3.prototype = proto;\n\tRV3 = new RV3();\n\tRV3.init();\n\n})(window, document);\n-->\n<\/script><\/div><div class=\"cepFooter\"><div class=\"cepBody\" style=\"margin: 4rem auto 0;\"><div class=\"cepColumns\"><div class=\"col2-3\" style=\"align-self:flex-end;\"><img src=\"\/wp-content\/uploads\/cep\/AFOTL-logo-White.png\" style=\"width:13rem;padding-top:2rem;\"><\/div><div class=\"col1-3\" style=\"align-self:flex-end;\"><h3 style=\"color: rgba(255,255,255,0.9) !important;\">Newsletter<\/h3><form action=\"https:\/\/live.us16.list-manage.com\/subscribe\/post?u=ca2bc05a531bc4ef71884edc4&amp;id=b1cb8c6ee4\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate  style=\"position:relative;\"><input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email oneLiner\" id=\"mce-EMAIL\" placeholder=\"Your email address\" required><div style=\"position: absolute; 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2019 &#8211; <script>document.write(new Date().getFullYear());<\/script> Audience of the Future Live<\/div><div class=\"col1-3\"><p class=\"tiny\" style=\"text-align:right\"><a href=\"https:\/\/www.ukri.org\/terms-of-use\/\" target=\"_blank\">Terms and Conditions<\/a><a href=\"https:\/\/www.ukri.org\/privacy-notice\/\" target=\"_blank\">Privacy Policy<\/a><a href=\"https:\/\/www.ukri.org\/privacy-notice\/\" target=\"_blank\">Cookie Policy<\/a><\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Show all \u2794Tuesday 16 March \u2794Wednesday 17 March \u2794Thursday 18 March \u2794Friday 19 March Please note: All times are in GMT. Tuesday 16 March Arts Council Audience of the Future Live (UKRI)British Council 20:00 &#8211; 21:00 \/ UK House Stage UK House VR Opening Event \u2212 Join us as we open the doors for the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Schedule - Audience of the Future Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceofthefuture.live\/schedule\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Schedule - Audience of the Future Live\" \/>\n<meta property=\"og:description\" content=\"Show all \u2794Tuesday 16 March \u2794Wednesday 17 March \u2794Thursday 18 March \u2794Friday 19 March Please note: All times are in GMT. 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