{"id":4280,"date":"2021-03-15T15:17:52","date_gmt":"2021-03-15T15:17:52","guid":{"rendered":"http:\/\/audienceofthefuture.live\/?page_id=4280"},"modified":"2021-03-15T15:17:52","modified_gmt":"2021-03-15T15:17:52","slug":"ive-gota-feeling","status":"publish","type":"page","link":"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/","title":{"rendered":"I&#8217;ve got&#8217;a feel(ing)"},"content":{"rendered":"<div class=\"hero\" style=\"background-image: url('\/wp-content\/uploads\/cepUploads\/SXSW%20Banner.jpg')\"><h1>I&#8217;ve got&#8217;a feel(ing)<\/h1><\/div><div class=\"cepBody\"><div class=\"cepGridParent\"><div class=\"cepColumns\"><div class=\"col3-4\"><h3>Making it easier to incorporate touch into the digital and immersive creative arts<\/h3><p><p>The world would be a pretty bland place if we couldn\u2019t touch it, the creation of some, perhaps most, of the greatest creative works required the sense of touch: guitarists feeling the strings beneath their fingers, painters feeling the soft interplay between brush and canvas, dancers feeling the contact between their feet and the dance floor. All and more would be impossible to recreate without the sense of touch, guitar riffs would be clumsy, paintings and sculpture would lack subtlety and sophistication, dancing would probably be impossible. Sometimes if you can\u2019t touch it, you can\u2019t do it.<\/p>\n<p>The sense of touch is innate, intuitive, subconscious, indispensable in daily life, but conspicuously absent in our rapidly expanding digital lives. The massive database of rich content that makes up the modern day internet is a rich source of visual and auditory information, but there isn\u2019t even a standardised way to transmit and store information about touch.<\/p>\n<p>The AoTF funded HAPPIE project has a single central goal: to make the process of working with touch based digital media in the creative industries simpler, more intuitive, and more transparent.<\/p>\n<p>We are building the underpinning software to interface between haptic devices (computer peripherals which can sense and transmit touch experiences) and immersive design tools by creating an authoring pipline for haptics (digital touch) which more closely represents the 3D visual content is designed and authored.<\/p>\n<p>Our consortium includes expert teams from crafts, music, cultural, marketing and assistive background working closely with veteran hardware and software technology developers. This has given us a unique perspective and opportunity to design and inform the next generation of software tools for touch based digital creative design workflows.<\/p>\n<p>The project will culminate in a range of exemplar demonstrations using the technologies created including: interactive museum installations, novel music production interfaces and crafting tools for the visually impaired.<\/p>\n<p>Sometimes you just have to reach out and touch something to really appreciate it, until we can \u201creach in\u201d to the digital world it will remain only an incomplete reflection of the real world.<\/p><\/p><\/div><div class=\"col1-4\"><h4>CEO<\/h4><p><a href=\"mailto:a.barrow@genericrobotics.com\">Alastair Barrow<\/a><\/p><h4>Hardware<\/h4><p><p>Standard VR Headset e.g. Vive, haptic hardware including: Tactai Pen, UltraLeap, SenseGlove &amp; Proprietary Devices <\/p><\/p><h4>Team<\/h4><p><ul>\n<li>Dr Alastair Barrow, CEO Generic Robotics Ltd<\/li>\n<li>Dr Mike King, CEO, Numerion Software<\/li>\n<li>Jamie Denham, Director, Sliced Bread Animation<\/li>\n<li>Professor Justin Paterson, Professor of Music Production, University of West London<\/li>\n<li>Dr Lisa Bowers, Accessibility Lead, Open University<\/li>\n<li>Dave Patten, Head of New Media, Science Museum Group<\/li>\n<\/ul><\/p><h4>Partners<\/h4><p><p>Numerion Software Ltd: <a href=\"https:\/\/www.numerion-software.com\/\">https:\/\/www.numerion-software.com\/<\/a><\/p>\n<p>University of West London: <a href=\"https:\/\/www.uwl.ac.uk\/study\/music\">https:\/\/www.uwl.ac.uk\/study\/music<\/a><\/p>\n<p>Sliced Bread Animation: <a href=\"http:\/\/sbanimation.com\">http:\/\/sbanimation.com<\/a><\/p>\n<p>Open University: <a href=\"http:\/\/www.open.ac.uk\/\">http:\/\/www.open.ac.uk\/<\/a><\/p>\n<p>Science Museum: <a href=\"https:\/\/www.sciencemuseum.org.uk\/home\">https:\/\/www.sciencemuseum.org.uk\/home<\/a><\/p><\/p><\/div><\/div><\/div><\/div><div class=\"breakBack\"><div class=\"cepBody\"><div class=\"cepGridParent\"><h3 style=\"text-align:center; width:100%;margin:1rem 0 0;\">I&#8217;ve got&#8217;a feel(ing)<\/h3><div class=\"cepColumns\"><div class=\"col3-4\"><img src=\"\/wp-content\/uploads\/AotFL_320x320_Logo.png\" style=\"width:unset;height:60px;\"><\/div><div class=\"col1-4\"><p style=\"text-align: right;\"><a class=\"btn\" href=\"showcase\">Show all<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"cepBody\"><h4>Gallery<\/h4><div class=\"main-carousel cepPictureGallery\" data-flickity='{\"imagesLoaded\":true, \"fullscreen\": true, \"wrapAround\": true, \"autoPlay\": 5000}'><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/UWL_MR_HAPPIE_PIPELINE_2.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/UWL_MR_HAPPIE_PIPELINE_1.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/UWL_MR_HAPPIE_PIPELINE_4.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/UWL_MR_HAPPIE_PIPELINE_5.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/F_image.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/R_house.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/R_house_blur.png\"><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/Shark.png\"><\/div><h4>Videos<\/h4><h5>HAPTIC &#8211; Asset Manager Success<\/h5><p><iframe loading=\"lazy\" title=\"HAPTIC - Asset Manager Success\" src=\"https:\/\/player.vimeo.com\/video\/413582352?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p><h5>UWL &#8211; HAPPIE Project<\/h5><p><iframe loading=\"lazy\" title=\"UWL - HAPPIE Project\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/xdkat6MnvkM?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><h5>OU &#8211; HAPPIE Project Screen Recording: Shark<\/h5><p><iframe loading=\"lazy\" title=\"OU - HAPPIE Project - Screen Recording - Shark\" width=\"1080\" height=\"810\" src=\"https:\/\/www.youtube.com\/embed\/HmXiumH2_wo?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/div><div class=\"cepFooter\"><div class=\"cepBody\" style=\"margin: 4rem auto 0;\"><div class=\"cepColumns\"><div class=\"col2-3\" style=\"align-self:flex-end;\"><img src=\"\/wp-content\/uploads\/cep\/AFOTL-logo-White.png\" style=\"width:13rem;padding-top:2rem;\"><\/div><div class=\"col1-3\" style=\"align-self:flex-end;\"><h3 style=\"color: rgba(255,255,255,0.9) !important;\">Newsletter<\/h3><form action=\"https:\/\/live.us16.list-manage.com\/subscribe\/post?u=ca2bc05a531bc4ef71884edc4&amp;id=b1cb8c6ee4\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate  style=\"position:relative;\"><input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email oneLiner\" id=\"mce-EMAIL\" placeholder=\"Your email address\" required><div style=\"position: absolute; left: -5000px;\" aria-hidden=\"true\"><input type=\"text\" name=\"b_ca2bc05a531bc4ef71884edc4_b1cb8c6ee4\" tabindex=\"-1\" value=\"\"><\/div><button class=\"oneLiner\" type=\"submit\" name=\"subscribe\" id=\"mc-embedded-subscribe\">Subscribe<\/button><\/form><\/div><div class=\"col3-4\"><p class=\"tiny\">In association with<\/p><p style=\"display:inline-block;\"><a href=\"https:\/\/www.ukri.org\/\" target=\"_blank\" class=\"noHover\"><img src=\"\/wp-content\/uploads\/cep\/UKRI-Logo-horizontal-white.png\" width=\"220\"><\/a><\/p><p style=\"display:inline-block;padding-left:9px;margin-left:9px;border-left:1px solid rgba(255,255,255,0.5);\"><a href=\"https:\/\/www.ukri.org\/innovation\/industrial-strategy-challenge-fund\/audience-of-the-future\/\" target=\"_blank\" class=\"noHover\"><img src=\"\/wp-content\/uploads\/cep\/more-info-UKRI.png\" width=\"220\"><\/a><p style=\"display:inline-block;padding-left:9px;margin-left:9px;border-left:1px solid rgba(255,255,255,0.5);\"><a href=\"https:\/\/www.ukri.org\/our-work\/our-main-funds\/industrial-strategy-challenge-fund\/artificial-intelligence-and-data-economy\/creative-industries-clusters\/\" target=\"_blank\" class=\"noHover\"><img src=\"\/wp-content\/uploads\/cep\/more-info-UKRI-2.png\" width=\"250\"><\/a><\/p><\/div><div class=\"col1-4\" style=\"align-self:center;text-align:right;\"><div style=\"background-image:url(\/wp-content\/uploads\/cep\/twitter.png)\" class=\"icon\" onclick=\"window.open('https:\/\/twitter.com\/audiencefuture')\"><\/div><div style=\"background-image:url(\/wp-content\/uploads\/cep\/linkedin.png)\" class=\"icon\" onclick=\"window.open('https:\/\/www.linkedin.com\/company\/audiencefuture')\"><\/div><div style=\"background-image:url(\/wp-content\/uploads\/cep\/facebook.png)\" class=\"icon\" onclick=\"window.open('https:\/\/www.facebook.com\/AudienceFuture')\"><\/div><\/div><\/div><\/div><hr class=\"cep white\"><div class=\"cepBody\" style=\"margin: 0 auto;padding: 1rem 0;\"><div class=\"cepColumns\"><div class=\"col2-3\" style=\"font-size: 15px;\">&copy; 2019 &#8211; <script>document.write(new Date().getFullYear());<\/script> Audience of the Future Live<\/div><div class=\"col1-3\"><p class=\"tiny\" style=\"text-align:right\"><a href=\"https:\/\/www.ukri.org\/terms-of-use\/\" target=\"_blank\">Terms and Conditions<\/a><a href=\"https:\/\/www.ukri.org\/privacy-notice\/\" target=\"_blank\">Privacy Policy<\/a><a href=\"https:\/\/www.ukri.org\/privacy-notice\/\" target=\"_blank\">Cookie Policy<\/a><\/p><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>I&#8217;ve got&#8217;a feel(ing) Making it easier to incorporate touch into the digital and immersive creative arts The world would be a pretty bland place if we couldn\u2019t touch it, the creation of some, perhaps most, of the greatest creative works required the sense of touch: guitarists feeling the strings beneath their fingers, painters feeling the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>I&#039;ve got&#039;a feel(ing) - Audience of the Future Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"I&#039;ve got&#039;a feel(ing) - Audience of the Future Live\" \/>\n<meta property=\"og:description\" content=\"I&#8217;ve got&#8217;a feel(ing) Making it easier to incorporate touch into the digital and immersive creative arts The world would be a pretty bland place if we couldn\u2019t touch it, the creation of some, perhaps most, of the greatest creative works required the sense of touch: guitarists feeling the strings beneath their fingers, painters feeling the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/\" \/>\n<meta property=\"og:site_name\" content=\"Audience of the Future Live\" \/>\n<meta property=\"og:image\" content=\"https:\/\/audienceofthefuture.live\/wp-content\/uploads\/AotFL_320x320_Logo.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"3 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/audienceofthefuture.live\/#website\",\"url\":\"https:\/\/audienceofthefuture.live\/\",\"name\":\"Audience of the Future Live\",\"description\":\"Audience of the Future Live\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/audienceofthefuture.live\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"\/wp-content\/uploads\/AotFL_320x320_Logo.png\",\"contentUrl\":\"\/wp-content\/uploads\/AotFL_320x320_Logo.png\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#webpage\",\"url\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/\",\"name\":\"I've got'a feel(ing) - Audience of the Future Live\",\"isPartOf\":{\"@id\":\"https:\/\/audienceofthefuture.live\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#primaryimage\"},\"datePublished\":\"2021-03-15T15:17:52+00:00\",\"dateModified\":\"2021-03-15T15:17:52+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/audienceofthefuture.live\/\",\"url\":\"https:\/\/audienceofthefuture.live\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@id\":\"https:\/\/audienceofthefuture.live\/ive-gota-feeling\/#webpage\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/pages\/4280"}],"collection":[{"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/comments?post=4280"}],"version-history":[{"count":0,"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/pages\/4280\/revisions"}],"wp:attachment":[{"href":"https:\/\/audienceofthefuture.live\/wp-json\/wp\/v2\/media?parent=4280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}