{"id":4278,"date":"2021-03-15T15:17:50","date_gmt":"2021-03-15T15:17:50","guid":{"rendered":"http:\/\/audienceofthefuture.live\/?page_id=4278"},"modified":"2021-03-15T15:17:50","modified_gmt":"2021-03-15T15:17:50","slug":"head-holiday","status":"publish","type":"page","link":"https:\/\/audienceofthefuture.live\/head-holiday\/","title":{"rendered":"Head Holiday"},"content":{"rendered":"<div class=\"hero\" style=\"background-image: url('\/wp-content\/uploads\/cepUploads\/Main%20image%20edited.jpg')\"><h1>Head Holiday<\/h1><\/div><div class=\"cepBody\"><div class=\"cepGridParent\"><div class=\"cepColumns\"><div class=\"col3-4\"><h3>Smartphone-enabled app showing a curated selection of 360 degree video content from around the world<\/h3><p><p>As the impact of Covid-19 continues to be felt by the travel and culture sectors, Live Cinema UK have created a new platform to connect these sectors with audiences in a novel and engaging way.<\/p>\n<p>Head Holiday is smartphone-enabled app which shows audiences a curated selection of 360 degree video content from around the world.<\/p>\n<p>With clear instructions and support, audiences can view videos at home in immersive virtual reality format, using a simple and inexpensive viewing device.<\/p>\n<p>No virtual reality equipment or experience is needed. Just pick a playlist, slot your phone into the viewer, and take a virtual trip.<\/p>\n<p>THE CONTENT<\/p>\n<p>Content is curated by a team of film festival programmers, journalists and environmental psychologists.<\/p>\n<p>Users can browse individual videos, pre-made playlists and channels, and create their own playlists.<\/p>\n<p>Head Holiday has been created with \u00a375k of non- repayable investment from Innovate UK, who recognised the value of bringing together these elements in a unique product.<\/p>\n<p>Our mission now is to support the travel and culture sectors while giving audiences access to the experiences they miss.                        <\/p>\n<p>A constantly updated selection of experiences is available, all in 360 immersive video. Content will also be available on a traditional flat website where it can be enjoyed without a viewing device of any kind. Content broadly falls into three categories:        <\/p>\n<ul>\n<li><p>Travel: 360 degree videos showing travel destinations and travel experiences help connect audiences to remote locations. With first-person perspective viewing, audiences can imagine themselves in new destinations, and we&#8217;ll give them all the information they need to be able to plan a real trip.<\/p><\/li>\n<li><p>Culture: 360 degree video from events, festivals and venues, giving viewers a taste of what it feels like to be there, along with information on booking the next live event.<\/p><\/li>\n<li><p>Wellbeing: Harnessing the proven power of digital nature, viewers can relax into immersive natural experiences as defined by environmental psychologists, to change their mood in minutes.<\/p><\/li>\n<\/ul>\n<p>Content is a mixture of external video and video made in-house. Head Holiday can work with brands and producers to create new externally-produced content, as well as planning, shooting and editing new content ourselves.                     <\/p>\n<p>TESTER FEEDBACK<\/p>\n<ul>\n<li>78.6% said they have no prior experience of either 360 degree video or virtual reality <\/li>\n<li>46% said they are currently experiencing mental health issues<\/li>\n<li>100% said they found Head Holiday easy to use<\/li>\n<li>86% used Head Holiday to get ideas for the next time they travel<\/li>\n<li>93% said it helped to take their mind off worries<\/li>\n<\/ul>\n<p>&#8220;There was a fantastic array of places to choose from and the playlists were my favourite as I could just sit and not worry about changing it over&#8221;<\/p>\n<p>&#8220;Made me feel more relaxed after having a bad day. Took my mind off worries. Really like the design of the app.&#8221;<\/p>\n<p>&#8220;The locations of videos were fantastic, I really enjoyed the various styles in which the scenes were portrayed, from flying and driving over vast landscapes to walking and even swimming around crystal clear lakes. Brilliant.&#8221;<\/p><\/p><\/div><div class=\"col1-4\"><h4>Immersion Co-ordinator<\/h4><p><a href=\"mailto:kate@livecinema.org.uk\">Kate Wellham<\/a><\/p><h4>Hardware<\/h4><p><p>Smartphone (running latest Android \/ IOS version) plus a cardboard or plastic VR viewer<\/p><\/p><h4>Team<\/h4><p><ul>\n<li>Lisa Brook, Project director and Content creator<\/li>\n<li>Kate Wellham, Project manager and Content creator<\/li>\n<\/ul><\/p><h4>Partners<\/h4><p><p>Marmelo Digital: <a href=\"https:\/\/www.marmelodigital.com\/\">https:\/\/www.marmelodigital.com\/<\/a><\/p>\n<p>Innovate UK: <a href=\"https:\/\/www.ukri.org\/our-work\/tackling-the-impact-of-covid-19\/recovery-and-rebuilding\/innovate-uks-business-led-innovation-in-response-to-global-disruption\/\">https:\/\/www.ukri.org\/our-work\/tackling-the-impact-of-covid-19\/recovery-and-rebuilding\/innovate-uks-business-led-innovation-in-response-to-global-disruption\/<\/a> <\/p><\/p><\/div><\/div><\/div><\/div><div class=\"breakBack\"><div class=\"cepBody\"><div class=\"cepGridParent\"><h3 style=\"text-align:center; width:100%;margin:1rem 0 0;\">Head Holiday<\/h3><div class=\"cepColumns\"><div class=\"col3-4\"><img src=\"\/wp-content\/uploads\/AotFL_320x320_Logo.png\" style=\"width:unset;height:60px;\"><\/div><div class=\"col1-4\"><p style=\"text-align: right;\"><a class=\"btn\" href=\"showcase\">Show all<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"cepBody\"><h4>Gallery<\/h4><div class=\"main-carousel cepPictureGallery\" data-flickity='{\"imagesLoaded\":true, \"fullscreen\": true, \"wrapAround\": true, \"autoPlay\": 5000}'><img class=\"picItem\" src=\"\/wp-content\/uploads\/cepUploads\/Head%20holiday_mockup.jpg\"><\/div><h4>Videos<\/h4><h5>Head Holiday Demo Jan 2021<\/h5><p><iframe loading=\"lazy\" title=\"HH demo January 2021\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/MFISWjE-Gx8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><h5>Lake Bled Swim<\/h5><p><iframe loading=\"lazy\" title=\"Lake Bled swim\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/on9-2kiiGEA?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><h5>Copenhagen Showreel<\/h5><p><iframe loading=\"lazy\" title=\"Copenhagen showreel\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/GYaXe1hgRW8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p><\/div><div class=\"cepFooter\"><div class=\"cepBody\" style=\"margin: 4rem auto 0;\"><div class=\"cepColumns\"><div class=\"col2-3\" style=\"align-self:flex-end;\"><img src=\"\/wp-content\/uploads\/cep\/AFOTL-logo-White.png\" style=\"width:13rem;padding-top:2rem;\"><\/div><div class=\"col1-3\" style=\"align-self:flex-end;\"><h3 style=\"color: rgba(255,255,255,0.9) !important;\">Newsletter<\/h3><form action=\"https:\/\/live.us16.list-manage.com\/subscribe\/post?u=ca2bc05a531bc4ef71884edc4&amp;id=b1cb8c6ee4\" method=\"post\" id=\"mc-embedded-subscribe-form\" name=\"mc-embedded-subscribe-form\" class=\"validate\" target=\"_blank\" novalidate  style=\"position:relative;\"><input type=\"email\" value=\"\" name=\"EMAIL\" class=\"email oneLiner\" id=\"mce-EMAIL\" placeholder=\"Your email address\" required><div style=\"position: absolute; 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Head Holiday is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Head Holiday - Audience of the Future Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceofthefuture.live\/head-holiday\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Head Holiday - Audience of the Future Live\" \/>\n<meta property=\"og:description\" content=\"Head Holiday Smartphone-enabled app showing a curated selection of 360 degree video content from around the world As the impact of Covid-19 continues to be felt by the travel and culture sectors, Live Cinema UK have created a new platform to connect these sectors with audiences in a novel and engaging way. 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