{"id":3584,"date":"2021-03-03T17:51:02","date_gmt":"2021-03-03T17:51:02","guid":{"rendered":"https:\/\/audienceofthefuture.live\/?page_id=3584"},"modified":"2021-03-05T14:50:38","modified_gmt":"2021-03-05T14:50:38","slug":"immersive-audience-journey","status":"publish","type":"page","link":"https:\/\/audienceofthefuture.live\/immersive-audience-journey\/","title":{"rendered":"Immersive Audience Journey Report"},"content":{"rendered":"\n<div class=\"cepBody\" style=\"margin: 0 auto;width:900px;\">\n\n\t<div class=\"underlineH1\">\n\t\t<h1 class=\"green\">Immersive Audience Journey Report<\/h1>\n\t<\/div>\n\n\t<p class=\"subIntro\">\n\t\tA must read for immersive content creators wanting to produce enthralling immersive work and build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them.\n\t<\/p>\n\n\t<p class=\"subIntro\">\n\t\tThis report is an even more essential resource in light of the Covid pandemic, especially for businesses working to pivot their operations.\n\t<\/p>\n\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<a href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/Front-Cover_Immersive-Audience-Journey-Report.png\" style=\"width: calc(100%);\">\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 0 0 3rem;\">\n\t\t\t\t\t<p style=\"margin-block-start:0;\">As part of the <strong>Audience of the Future programme<\/strong>, this research report conducted by <a href=\"https:\/\/www.digicatapult.org.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital Catapult<\/a> supports market growth by providing detailed insight into immersive audiences. It explores the concept of \u2018audiences\u2019 when applied to immersive productions in the fields of art, culture, heritage and entertainment.<\/p>\n\t\t\t\t\t<p>Download the <a href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">full report<\/a>, watch report author, Aki Jarvinen, <a href=\"#highlights\">reviewing the main insights<\/a> and view the framework <a href=\"#template\">journey map template<\/a> to develop your own immersive audience journey.<\/p>\n\t\t\t\t\t<p><a href=\"#mce-EMAIL\">Subscribe<\/a> to the Audience of the Future newsletter for news and updates including the latest research reports and funding opportunities.<\/p>\n\t\t\t\t\t<p style=\"text-align:center;position:absolute;bottom:0;left:0;right:0;\"><a class=\"btn\" href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">Download report<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<h3 style=\"margin: 3rem 0;\">Report Highlights<\/h3>\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 3rem 0 0;\">\n\t\t\t\t\t<p style=\"margin-block-start:0;\">The UK is home to some of the <strong>world\u2019s leading digital and creative talent<\/strong>, and the experiences produced by projects funded by the Audience of the Future programme certainly exemplify this excellence from large-scale immersive projects through to investment support and R&amp;D into production innovation.<\/p>\n\t\t\t\t\t<h4>\u201cBy sharing the insights from this report, we aim to raise awareness of best practices within the immersive community to help creators and production studios as they pivot their models.\u201d<\/h4>\n\t\t\t\t\t<p>Professor Andrew Chitty, UKRI Challenge Director for the Audience of the Future and Creative Industries Clusters Challenge<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/pg18-Immersive-User-Journey-Report.jpg\" style=\"width: calc(100%);\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<a href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/pg25-Immersive-User-Journey-Report.png\" style=\"width: calc(100%);\">\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 0 0 3rem;\">\n\t\t\t\t\t<p style=\"margin-block-start:0;\">During roundtable events, a mapping exercise was conducted, asking participants to share their observations for each customer journey phase. Most of the input was about the immersive experiences themselves, and insights relating to creating awareness and loyalty, for example, were sparse. This finding was reinforced by similar discussions during interviews.<\/p>\n\t\t\t\t\t<p>This illustration shows a visual approximation of the relative numbers of insights per phase. Therefore, this study provides a map of how audiences can be considered before, during, and after the production, even if resources are scarce. <strong>Increased understanding of audiences will enable immersive producers to reach audiences more effectively<\/strong>, create experiences that speak to audiences better, engage them more powerfully and frequently, and consequently grow their business and the market.<\/p>\n\t\t\t\t\t<p style=\"text-align:center;margin-top:2rem;\"><a class=\"btn\" href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">Download report<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<h3 id=\"highlights\" style=\"margin: 3rem 0;\">Watch The Highlights Video<\/h3>\n\n\t<p>This video from report author <a href=\"https:\/\/www.linkedin.com\/in\/akijarvinen\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Aki Jarvinen<\/strong><\/a> provides an overview on the main insights coming out of the research. Join Aki as he walks you through each stage of the immersive audience journey.<\/p>\n\t<p><iframe loading=\"lazy\" title=\"The Immersive Audience Journey: Insights and perspectives on immersive art, culture, &amp; entertainment\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/7gvclNFzGPk?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n\n\t<h3 id=\"template\" style=\"margin: 3rem 0;\">Immersive Journey Template<\/h3>\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 3rem 0 0;\">\n\t\t\t\t\t<p style=\"margin-block-start:0;\">The framework for the journey map included in the report illustrates what is required from different departments or functions to engage the customer: their responsibilities for enabling multiple touchpoints to the event and services related to it.<\/p>\n\t\t\t\t\t<p>A blank version of the journey template is available to download here as a useful tool to map out your own immersive audience journey.<\/p>\n\t\t\t\t\t<p style=\"text-align:center;margin-top:2rem;\"><a class=\"btn\" href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">Download report<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/Audience-of-the-Future_The-Immersive-Journey-Map-Template.png\" style=\"width: calc(100%);\">\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<h3 style=\"margin: 3rem 0;\">Immersive Journey Infographic<\/h3>\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<a href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/Banenr_Report_Infographic2.png\" style=\"width: calc(100%);\">\n\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 0 0 3rem;\">\n\t\t\t\t\t<p style=\"margin-block-start:0;\">This infographic is a useful visual reference for the various stages of the immersive journey the report goes through, from <strong>Awareness<\/strong> through to <strong>Consideration<\/strong> to <strong>Decision<\/strong> to <strong>Immersion<\/strong> and on to <strong>Satisfaction<\/strong> &amp; <strong>Loyalty<\/strong>.<\/p>\n\t\t\t\t\t<p style=\"text-align:center;margin-top:2rem;\"><a class=\"btn\" href=\"https:\/\/audienceofthefuture.live\/audience-of-the-future_the-immersive-journey-report_july-2020\/\">Download report<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n\t<h3 style=\"margin: 3rem 0;\">Related Reports<\/h3>\n\n\t<div class=\"cepGridParent\">\n\t\t<div class=\"cepColumns\">\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<img src=\"\/wp-content\/uploads\/cepUploads\/Banenr_Report_Infographic2.png\" style=\"width: calc(100%);\">\n\t\t\t<\/div>\n\t\t\t<div class=\"col1-2\">\n\t\t\t\t<div style=\"padding: 0 0 0 3rem;\">\n\t\t\t\t\t<h3>UK Creative Immersive Landscape Report<\/h3>\n\t\t\t\t\t<p style=\"margin-block-start:0;\">This report is a result of research conducted by Digital Catapult on behalf of UK Research and Innovation (UKRI), in collaboration with the Audience of the Future Demonstrator programme in 2020. It provides a detailed overview of the market of creative immersive productions in the UK.<\/p>\n\t\t\t\t\t<p style=\"text-align:center;margin-top:2rem;\"><a class=\"btn\" href=\"https:\/\/audienceofthefuture.live\/uk-creative-immersive-landscape-2020-report\/\">Read more<\/a><\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n\n<\/div>\n\n\n\n<!-- Register MAILCHIMP -->\n<div class=\"cepGridParent registerForUpdates\" style=\"min-height: 400px; margin: 4rem 0 0; overflow: hidden;\">\n<div class=\"cepColumns gradientGreenToYellow\">\n<div class=\"floatingRect spinning\"> <\/div>\n<div class=\"col1-2 leftSide\">\n<div class=\"centeredVertically\">\n<h2>Register For Updates<\/h2>\n<p style=\"margin-bottom: 2em;\">Register below to hear first about the events happening as part of the Audience of the Future Live Programme.<\/p>\n<form id=\"mc-embedded-subscribe-form\" class=\"validate\" style=\"position: relative;\" action=\"https:\/\/live.us16.list-manage.com\/subscribe\/post?u=ca2bc05a531bc4ef71884edc4&amp;id=b1cb8c6ee4\" method=\"post\" name=\"mc-embedded-subscribe-form\" novalidate=\"\" target=\"_blank\"><input id=\"mce-EMAIL\" class=\"email oneLiner\" name=\"EMAIL\" required=\"\" type=\"email\" value=\"\" placeholder=\"Your email address\">\n<p> <\/p>\n<div style=\"position: absolute; 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This report is an even more essential resource in light of the Covid pandemic, especially for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"1053"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Immersive Audience Journey Report - Audience of the Future Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/audienceofthefuture.live\/immersive-audience-journey\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Immersive Audience Journey Report - Audience of the Future Live\" \/>\n<meta property=\"og:description\" content=\"Immersive Audience Journey Report A must read for immersive content creators wanting to produce enthralling immersive work and build a better understanding of current and future audiences, how to attract them, retain them, and, importantly, how to grow them. 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