{"id":3568,"date":"2021-03-03T14:04:52","date_gmt":"2021-03-03T14:04:52","guid":{"rendered":"http:\/\/audienceofthefuture.live\/?page_id=3568"},"modified":"2021-03-03T14:04:52","modified_gmt":"2021-03-03T14:04:52","slug":"poster-1","status":"publish","type":"page","link":"https:\/\/audienceofthefuture.live\/poster-1\/","title":{"rendered":"How can AI enable development of novel design processes that will support the co-creation of future fashion?"},"content":{"rendered":"

Poster<\/h1><\/div>

How can AI enable development of novel design processes that will support the co-creation of future fashion?<\/h3>

\u201cHow can we use AI to enable us to co-create new innovative and creative fashion of the future?\u201d<\/p>\n

Away To Mars is a pioneering Fashion technology company that is democratising fashion design through collaboration. It is building the world\u2019s first co-creation digital game for fashion design powered by state-of-the-art technology such as the latest in generative visual AI. The co-creation platform will enable designers to create with each other for Away To Mars\u2019 own collections and also collaborate with top fashion brands on special projects. The project is part of the BFTT SME programme.<\/p><\/p>

More Details
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“How can AI enable development of novel design processes, that will support the co-creation of future fashion?”<\/p>\n

AWAYTOMARS is a pioneering fashion technology company that aims to democratise fashion design through collaboration via a novel digital gaming platform.\nSupported by the UAL Business of Fashion, Textiles and Technology, SME R&D Programme*, AWAYTOMARS is developing a co-creation game that will inform future fashion design methods, powered by generative visual AI.\nThe co-creation game will enable designers to create with each other and AI. Resulting design work will inform both AWAYTOMARS own in-house collections for limited edition retail online, and generate collaborations with fashion brands and designers globally. To date AWAYTOMARS has been invited to develop special projects with companies such as Missoni and Harvey Nichols.\nThe research and development project is aimed at creating a form of game that is engaging, fun and playful. \u2018Players\u2019 may be both professional designers and consumers. Certain ingredients will be provided as tools, such as colour, print and texture palettes. Everyone \u2018playing\u2019 will essentially contribute in some form towards final data driven design work and in so doing will be credited for their contribution.\nThe project engages with the concept of an \u2018Ideas Economy\u2019 where each idea and contribution to a final collaborative design is rewarded by a token, importantly as a form of \u2018visual rights\u2019 system in tracking creative contribution to the final co-created garment.\nThe game will establish opportunities to expand on the definition of an \u2018Ideas Economy\u2019, pioneering an approach with significantly wider application. A diverse AI\/Human fashion co-creation database will be developed in the process. The role of AI in the creative process will also be explored as an educational tool for both professional designers and consumers.<\/p>\n

*The Business of Fashion, Textiles and Technology Collaborative R&D Partnership is part of the Creative Industries Clusters Programme, funded by the Industrial Strategy and delivered by the Arts and Humanities Research Council \u2013 www.bftt.org.uk\nAuthor: Dr Shama Rahman, R&D Project Lead working with the Digital Anthropology Lab, London College of Fashion, University of the Arts London.<\/p><\/div><\/div>

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Shama Rahman<\/p>

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London College of Fashion, UAL<\/p>

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Biography
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Dr Shama Rahman is R&D Project Lead on the Away To Mars project at UAL. She is a scientist, artist, creative technologist and inter-disciplinarian practitioner. <\/p>\n

She is the Artistic Director\/Founder of award-winning art\/science creative production company Jugular Productions with a vision to showcase and develop rich interactions between cutting-edge science and newly commissioned creative live experiences. She is the CEO\/Founder of NeuroCreate who are developing the FlowCreate\u2122 Innovator, an AI-powered creative collaborator. The Innovator sparks human creativity by inspiring, expanding and analysing ideas for creative professionals.<\/p><\/div><\/div><\/div><\/div>

How can AI enable development of novel design processes that will support the co-creation of future fashion?<\/h3>
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