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Cutting-edge of Research

A series of events showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.

Thursday18 March

Friday19 March

Thursday, 18 March

14:15 - 14:30 / UK House Stage

Welcome: AotF Live @ UK House

Introduction to the AotF Live programme at the UK House 2021.

Prof Andrew Chitty, UKRI

14:30 - 15:15 / UK House Stage

The Special Relationship: In an Era of Global Innovation

This session will explore how world class innovation propositions can be developed with international partners. Drawing on case studies of what has been learnt from Global Partnerships - a collaboration between the Creative Industries Clusters, Warner and Discovery and StoryFutures’ ongoing work with Candian partners developing a new immersive talent pipeline.

Prof James Bennett, StoryFutures

Rebecca Gregory-Clarke, NFTS and StoryFutures Academy

Mark Leaver

Simon Downing, Discovery

14:45 - 15.45 / Spaces

Meet the Makers (1)

Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.

Bruno Martelli, Gibson/Martelli

Prof Marian Ursu, University of York

Denise E. White, SPATIALx

Kris Kelly, Enter Yes

Jonathan White, SPATIALx

Professor Justin Paterson, University of West London

15:00 - 16:00 / Spaces

Meet the Researchers (1)

Meet and find out more about the researchers and their R&D projects that are being showcased at the Audience of the Future Live Poster Exhibition.

Dr Zlatina Nikolava, Creative Economy Team

Dora Filipovic, University of Surrey

Imo Kaufman, University of Nottingham

Richard Hemming, Storyfutures, Royal Holloway, University of London

Dr Shama Rahman, Away To Mars

15:15 - 15:45 / UK House Stage

The Special Relationship - Q&A

Simon Downing, Discovery

Prof James Bennett, StoryFutures

Rebecca Gregory-Clarke, NFTS and StoryFutures Academy

Mark Leaver

15:50 - 16:20 / UK House Stage

Audience Research: Landscape of a Pandemic

COVID-19 affected every aspect of our lives. This session explores how lockdown impacted on audience engagement across the Creative Industries with a presentation of key research insights from a spread of sector representatives, followed by the opportunity for deeper analysis in the panel session.

Anne Torreggiani, The Audience Agency

Prof Chris Speed, Creative Informatics, University of Edinburgh

Gee Davy, Association of Independent Music (AIM)

Prof Jonny Freeman, Goldsmiths, University of London

Remer Rietkerk, Newzoo

Simon Wheeler, Beggars Group

Neelay Patel, Digital Theatre

Luca Chiovato, Newzoo

Leah Kurta, i2 Media Research Limited

Jeremy Jackson, Newzoo

Fran Sanderson, Nesta

16:15 - 17:15 / Spaces

Meet the Makers (2)

Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.

Jon Olive, Magic Beans

Zenon Olenski, designerzen

Gareth Llewellyn, MagicBeans

Tim Yates, Drake Music

16:20 - 17:05 / UK House Stage

Audience Research: Panel Discussion

What does recent research into audience behaviours tell us about shifts in content consumption and changes in use of technologies during the pandemic tell us, and how can creative producers use this to inform the development of new content and immersive experiences in the future?

Gabrielle Jenks

Prof Jonny Freeman, Goldsmiths, University of London

Anne Torreggiani, The Audience Agency

Prof Chris Speed, Creative Informatics, University of Edinburgh

Gee Davy, Association of Independent Music (AIM)

17:05 - 17:20 / UK House Stage

Audience Research - Q&A

Anne Torreggiani, The Audience Agency

Prof Chris Speed, Creative Informatics, University of Edinburgh

Gee Davy, Association of Independent Music (AIM)

Prof Jonny Freeman, Goldsmiths, University of London

17:20 - 17:35 / UK House Stage

Creative Divergence: Tour of the Frontiers

As necessity drives forward invention, the past year has delivered some extraordinary creative responses. This session provides a tour of the best of this work, from the worlds of gaming, theatre, VR, music, film, TV and visitor experiences, from the UK and beyond.

Jung-In Jung, InGame

Lynda Clark, InGAME

17:30 - 18:30 / Spaces

Meet the Makers (3)

Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.

Dr Zlatina Nikolava, Creative Economy Team

Mike Todd, CEO

Mark Baxter, Digitalnauts

Lina Srebrova, Digitalnauts

17:35 - 18:20 / UK House Stage

Out of the Chaos into the Fire

What have we learnt from the breadth and depth of creative output from the pandemic?

Sarah Ellis, Royal Shakespeare Company

Jessica Driscoll, Digital Catapult

Dr Florian Block, Weavr Demonstrator

Hasraf Dullul, Hazfilm Ltd

Conor Roche, BOP Consulting

18:20 - 18:35 / UK House Stage

Out of the Chaos into the Fire - Q&A

Sarah Ellis, Royal Shakespeare Company

Jessica Driscoll, Digital Catapult

Dr Florian Block, Weavr Demonstrator

Hasraf Dullul, Hazfilm Ltd

Conor Roche, BOP Consulting

18:50 - 19:15 / UK House Stage

Deep Dive: FRAMERATE

This session takes an in-depth look at FRAMERATE. Created from thousands of daily 3D scans and hundreds of billions of precisely measured points the work observes change on a spatial and temporal scale impossible to see with the human eye or the lens of traditional cameras. This session is supported by White Light | SmartStage Studio.

Matthew Shaw, ScanLAB Projects

Prof Andrew Chitty, UKRI

19:15 - 20:00 / UK House Stage

Immersive Arcade: The Showcase

TBC

19:15 - 19:45 / Spaces

Deep Dive: FRAMERATE Q&A

Opprtunity to meet the team behind FRAMERATE and find out more about their work and upcoming projects.

meriko borogove, ScanLAB Projects

Matthew Shaw, ScanLAB Projects

20:00 - 20:15 / UK House Stage

Immersive Arcade - Q&A

20:25 - 21:25 / UK House Stage

CreaTech UK: Where Creativity Meets Technology

To be confirmed. the following is the pitch for SxSW:

The UK is leading the world in defining the CreaTech opportunity – as FinTech is to the future of financial services, so CreaTech is to the creative industries.   It represents creative breakthrough in the application of new and emerging technologies, promotes fresh talent, identifies new investment opportunities.   CreaTech is already here – in cross-cutting new approaches which push the boundaries of entertainment, and it deserve greater recognition and visibility, both within the creative industries and in the rest of the economy.   Drawing on new research from Tech Nation, DIT exhibitor companies at SXSW representing UK CreaTech Ones to Watch, UK Creative Industries Council member, agencies and tech allies from Facebook and O2 Telefonica, this production is designed to make the case for CreaTech and kickstart a global movement.”  

Prof Andrew Chitty, UKRI

21:25 - 22:10 / UK House Stage

Deep Dive: Current, Rising

Inspired by Shakespeare’s Tempest, ‘Current, Rising’ combines virtual reality with a physical built environment to create a multi-sensory, immersive, musical experience at the Royal Opera House. In this session, two of the principal creators behind the experience discuss the origins and realisation of the project.

Annette Mees, Royal Opera House

Simon Reveley, Figment Productions

Friday, 19 March

14:30 - 15:30 / Spaces

Meet the Makers (4)

Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.

Kate Wellham, Live Cinema UK

Cal Jepps, City ID

Lottie Webb, City ID

15:45 - 16:45 / Spaces

Meet the Researchers (2)

Meet and find out more about the researchers and their R&D projects that are being showcased at the Audience of the Future Live Poster Exhibition.

Dr Zlatina Nikolava, Creative Economy Team

Dr James Rendell, University of South Wales

Lydia Krystyna Czolacz, University of Huddersfield

Rob Eagle, UWE Bristol

Simona Manni, University of York

16:00 - 17:00 / Spaces

Meet the Makers (5)

Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.

Dr Alastair Barrow, Generic Robotics

Emma Cooper, Cooperative Innovations

Lawrence Chiles, The National Gallery, London

Bruno Martelli, Gibson/Martelli

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