Cutting-edge of Research
A series of events showcasing UK work at the cutting-edge of research in the creative industries supported by the £39m Audience of the Future Programme.
Thursday18 March
Friday19 March
Thursday, 18 March
14:15 - 14:30 / UK House Stage
Welcome: AotF Live @ UK House −
Introduction to the AotF Live programme at the UK House 2021.
Prof Andrew Chitty, UKRI
14:30 - 15:15 / UK House Stage
The Special Relationship: In an Era of Global Innovation −
This session will explore how world class innovation propositions can be developed with international partners. Drawing on case studies of what has been learnt from Global Partnerships - a collaboration between the Creative Industries Clusters, Warner and Discovery and StoryFutures’ ongoing work with Candian partners developing a new immersive talent pipeline.
Prof James Bennett, StoryFutures
Rebecca Gregory-Clarke, NFTS and StoryFutures Academy
Simon Downing, Discovery
14:45 - 15.45 / Spaces
Meet the Makers (1) −
Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.
Bruno Martelli, Gibson/Martelli
Prof Marian Ursu, University of York
Denise E. White, SPATIALx
Kris Kelly, Enter Yes
Jonathan White, SPATIALx
Professor Justin Paterson, University of West London
15:00 - 16:00 / Spaces
Meet the Researchers (1)−
Meet and find out more about the researchers and their R&D projects that are being showcased at the Audience of the Future Live Poster Exhibition.
Dr Zlatina Nikolava, Creative Economy Team
Dora Filipovic, University of Surrey
Imo Kaufman, University of Nottingham
Richard Hemming, Storyfutures, Royal Holloway, University of London
Dr Shama Rahman, Away To Mars
15:15 - 15:45 / UK House Stage
The Special Relationship - Q&A −
Simon Downing, Discovery
Prof James Bennett, StoryFutures
Rebecca Gregory-Clarke, NFTS and StoryFutures Academy
15:50 - 16:20 / UK House Stage
Audience Research: Landscape of a Pandemic−
COVID-19 affected every aspect of our lives. This session explores how lockdown impacted on audience engagement across the Creative Industries with a presentation of key research insights from a spread of sector representatives, followed by the opportunity for deeper analysis in the panel session.
Anne Torreggiani, The Audience Agency
Prof Chris Speed, Creative Informatics, University of Edinburgh
Gee Davy, Association of Independent Music (AIM)
Prof Jonny Freeman, Goldsmiths, University of London
Remer Rietkerk, Newzoo
Simon Wheeler, Beggars Group
Neelay Patel, Digital Theatre
Luca Chiovato, Newzoo
Leah Kurta, i2 Media Research Limited
Jeremy Jackson, Newzoo
Fran Sanderson, Nesta
16:15 - 17:15 / Spaces
Meet the Makers (2) −
Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.
Jon Olive, Magic Beans
Zenon Olenski, designerzen
Gareth Llewellyn, MagicBeans
Tim Yates, Drake Music
16:20 - 17:05 / UK House Stage
Audience Research: Panel Discussion −
What does recent research into audience behaviours tell us about shifts in content consumption and changes in use of technologies during the pandemic tell us, and how can creative producers use this to inform the development of new content and immersive experiences in the future?
Gabrielle Jenks
Prof Jonny Freeman, Goldsmiths, University of London
Anne Torreggiani, The Audience Agency
Prof Chris Speed, Creative Informatics, University of Edinburgh
Gee Davy, Association of Independent Music (AIM)
17:05 - 17:20 / UK House Stage
Audience Research - Q&A−
Anne Torreggiani, The Audience Agency
Prof Chris Speed, Creative Informatics, University of Edinburgh
Gee Davy, Association of Independent Music (AIM)
Prof Jonny Freeman, Goldsmiths, University of London
17:20 - 17:35 / UK House Stage
Creative Divergence: Tour of the Frontiers−
As necessity drives forward invention, the past year has delivered some extraordinary creative responses. This session provides a tour of the best of this work, from the worlds of gaming, theatre, VR, music, film, TV and visitor experiences, from the UK and beyond.
Jung-In Jung, InGame
Lynda Clark, InGAME
17:30 - 18:30 / Spaces
Meet the Makers (3)−
Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.
Dr Zlatina Nikolava, Creative Economy Team
Mike Todd, CEO
Mark Baxter, Digitalnauts
Lina Srebrova, Digitalnauts
17:35 - 18:20 / UK House Stage
Out of the Chaos into the Fire −
What have we learnt from the breadth and depth of creative output from the pandemic?
Sarah Ellis, Royal Shakespeare Company
Jessica Driscoll, Digital Catapult
Dr Florian Block, Weavr Demonstrator
Hasraf Dullul, Hazfilm Ltd
Conor Roche, BOP Consulting
18:20 - 18:35 / UK House Stage
Out of the Chaos into the Fire - Q&A−
Sarah Ellis, Royal Shakespeare Company
Jessica Driscoll, Digital Catapult
Dr Florian Block, Weavr Demonstrator
Hasraf Dullul, Hazfilm Ltd
Conor Roche, BOP Consulting
18:50 - 19:15 / UK House Stage
Deep Dive: FRAMERATE −
This session takes an in-depth look at FRAMERATE. Created from thousands of daily 3D scans and hundreds of billions of precisely measured points the work observes change on a spatial and temporal scale impossible to see with the human eye or the lens of traditional cameras. This session is supported by White Light | SmartStage Studio.
Matthew Shaw, ScanLAB Projects
Prof Andrew Chitty, UKRI
19:15 - 20:00 / UK House Stage
Immersive Arcade: The Showcase −
TBC
19:15 - 19:45 / Spaces
Deep Dive: FRAMERATE Q&A−
Opprtunity to meet the team behind FRAMERATE and find out more about their work and upcoming projects.
meriko borogove, ScanLAB Projects
Matthew Shaw, ScanLAB Projects
20:00 - 20:15 / UK House Stage
Immersive Arcade - Q&A−
20:25 - 21:25 / UK House Stage
CreaTech UK: Where Creativity Meets Technology−
To be confirmed. the following is the pitch for SxSW:
The UK is leading the world in defining the CreaTech opportunity – as FinTech is to the future of financial services, so CreaTech is to the creative industries. It represents creative breakthrough in the application of new and emerging technologies, promotes fresh talent, identifies new investment opportunities. CreaTech is already here – in cross-cutting new approaches which push the boundaries of entertainment, and it deserve greater recognition and visibility, both within the creative industries and in the rest of the economy. Drawing on new research from Tech Nation, DIT exhibitor companies at SXSW representing UK CreaTech Ones to Watch, UK Creative Industries Council member, agencies and tech allies from Facebook and O2 Telefonica, this production is designed to make the case for CreaTech and kickstart a global movement.”
Prof Andrew Chitty, UKRI
21:25 - 22:10 / UK House Stage
Deep Dive: Current, Rising −
Inspired by Shakespeare’s Tempest, ‘Current, Rising’ combines virtual reality with a physical built environment to create a multi-sensory, immersive, musical experience at the Royal Opera House. In this session, two of the principal creators behind the experience discuss the origins and realisation of the project.
Annette Mees, Royal Opera House
Simon Reveley, Figment Productions
Friday, 19 March
14:30 - 15:30 / Spaces
Meet the Makers (4)−
Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.
Kate Wellham, Live Cinema UK
Cal Jepps, City ID
Lottie Webb, City ID
15:45 - 16:45 / Spaces
Meet the Researchers (2)−
Meet and find out more about the researchers and their R&D projects that are being showcased at the Audience of the Future Live Poster Exhibition.
Dr Zlatina Nikolava, Creative Economy Team
Dr James Rendell, University of South Wales
Lydia Krystyna Czolacz, University of Huddersfield
Rob Eagle, UWE Bristol
Simona Manni, University of York
16:00 - 17:00 / Spaces
Meet the Makers (5) −
Meet and find out more about the creatives and their R&D projects that are being showcased at Audience of the Future Live Showcase.
Dr Alastair Barrow, Generic Robotics
Emma Cooper, Cooperative Innovations
Lawrence Chiles, The National Gallery, London
Bruno Martelli, Gibson/Martelli