{"id":8542,"date":"2021-10-26T22:42:04","date_gmt":"2021-10-26T21:42:04","guid":{"rendered":"https:\/\/beyondconference.org\/?p=8542"},"modified":"2021-10-27T15:19:58","modified_gmt":"2021-10-27T14:19:58","slug":"peter-bazalgette-keynote-beyond-2021","status":"publish","type":"post","link":"https:\/\/beyondconference.org\/news\/2021\/peter-bazalgette-keynote-beyond-2021\/","title":{"rendered":"SIR PETER BAZALGETTE KEYNOTE @ BEYOND 2021"},"content":{"rendered":"\n<h3>&#8220;To start with, let me take you back to 1997. That was the year we had the happy news of a brand new birth\u2026&#8221;<\/h3>\n\n\n\n<p>It was a pleasure and honour to welcome <a href=\"https:\/\/beyondconference.org\/b21\/speakers\/peter-bazalgette\/\">Sir Peter Bazalgette<\/a> (non-executive Chair of ITV) to the BEYOND 2021 stage, as the opening keynote. Watch the <a href=\"https:\/\/youtu.be\/HtXeCWAjqEE\">video<\/a> of his full speech at the conference in Belfast, or read in full below.<\/p>\n\n\n\n<p>Andrew Chitty, UKRI Challenge Director and Chair of Beyond, puts the speech in context:<\/p>\n\n\n\n<p>&#8220;Sir Peter Bazalgette\u2019s 2017 report on the Creative Industries was instrumental in framing the Creative Industries as an R&amp;D intensive sector. He also launched the Arts and Humanities Research Council-funded Creative Industries Clusters programme at our very first BEYOND Conference, so we were delighted to welcome him back to Beyond 4 in Belfast. In this typically acute, playful and provocative speech he takes stock of what our current R&amp;D Programmes have achieved but develops from that a vision for the future. At a time when the UK government places ever more emphasis on innovation as a driver for the economy, he challenges the Chancellor to follow the logic of his observation that \u201cthere are only a few things you are world class at\u201d, the Creative Industries being one, and to underpin the future growth of the sector with a significant commitment to invest in creative research and innovation.&#8221;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"BEYOND 2021 Opening Keynote: Sir Peter Bazalgette\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/HtXeCWAjqEE?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3>Sir Peter Bazalgette @ BEYOND 2021:<\/h3>\n\n\n\n<p>&#8220;It\u2019s fortunate, and definitely not accidental, that BEYOND is being hosted in Belfast by Future Screen&#8217;s this year. Northern Ireland is turning into a trailblazer for the Creative Industries\u2026 the only place in the UK where \u201cWINTER IS COMING\u201d is a promise not a threat. More of that later.<\/p>\n\n\n\n<p>And I\u2019ll say unapologetically that I have no slides, videos or other pyrotechnics for you today. One, I can\u2019t compete with the heroic haptics all around us\u2026.Two, I can give your eyes a rest for quarter of an hour. So, if you\u2019re sitting comfortably, as they used to say on the steam radio in the last century, I\u2019ll begin.<\/p>\n\n\n\n<p>To start with, let me take you back to 1997. That was the year we had the happy news of a brand new birth\u2026<\/p>\n\n\n\n<p>Roughly the announcement went like this: To Britain and Northern Ireland, a new sector is born: we welcome the Creative Industries to the World. And it was to the world because we were the first country ever to define such a sector. The promising infant thrived and was soon being measured by the ONS via nine key sub-sectors: Advertising &amp; Marketing, Architecture, Crafts, Design &amp; Designer Fashion, Film\/TV\/Video\/Radio\/Photography, IT, Software &amp; Computer Games, Publishing, Museums\/Galleries\/Libraries, Music\/Performing &amp; Visual Arts. And a useful, economically-slanted definition was added: \u201cindustries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of Intellectual Property.\u201d<\/p>\n\n\n\n<p>That definition and the statistics, championed by DCMS, started to indicate both the size and growth of a sector we could now say was entering adolescence. (As we know, the latest year we have figures for is that last year before Covid, 2019\u2026 when the GVA of the Creative Industries was measured at \u00a3115 billion. This represented around 6% of the entire economy and growth at three times the national figure).<\/p>\n\n\n\n<p>Despite this impressive record, the sector was still viewed with some suspicion by its older siblings \u2013 some in manufacturing were more than 100 years old and didn\u2019t take this young whippersnapper that seriously. Even though it had attracted a couple of godparents to advocate for it: the Creative Industries\u2019 Federation and the Creative Industries Council.<\/p>\n\n\n\n<p>And so we get to today. I\u2019m going to argue this morning that the Creative Industries has now come of age. We have dominant world positions in music and TV formats. Our video games are played on all continents. The UK\u2019s advertising and marketing power global brands. (The whole sector, including software, drove \u00a358 billion of exports of goods and services in 2019, by the way). Our design graduates create vehicles for all the planet\u2019s major manufacturers. Inward investment is pouring into the UK\u2019s film studios from the international video streamers, capitalising on our ideas, our craft skills and our tax credits. And I\u2019m particularly fond of this stat: 9 out of the last 10 special effects Oscars have been won by British designers. This included the following collaboration: best representation of a black hole in space. (couldn\u2019t that be a category of its own every year?).<\/p>\n\n\n\n<p>The point is, we\u2019re now demonstrating that the Creative Industries is genuinely an R&amp;D sector as much as, say, Life Sciences, Fintech or Green Energy. I\u2019ll give you hard examples of this in a moment.<\/p>\n\n\n\n<p>So the Creative Industries needs to be taken more seriously than it is. Then it\u2019ll realise its full potential as a catalyst for our fast growing knowledge economy. This is not to mention the sector\u2019s role as the definer of our culture, values and identity\u2026 the trusted news that informs our democracy, the fiction in all media that enriches our national conversation, the video games which entertain us, the theatres and museums which both define place and drive tourism, the cultural exports which drive our soft power, more broadly the rock upon which our humane education is built and the means by which we nurture empathetic citizens. That\u2019s an important perspective, but one for another time.<\/p>\n\n\n\n<p>So when I say, not taken seriously enough, is that just a bit of special pleading, a piece of sectoral lobbying? Well, there\u2019s nothing wrong with that. But no, I\u2019m making a broader point. Our national mindset is still too rooted in old certainties, we have some way to go to wake up to new realities. I\u2019ve just conducted a survey to show you what I mean. I looked at recent national media mentions of five very important sectors over a month: Life Sciences, Automotive, Aerospace, Oil &amp; Gas\u2026 and the Creative Industries. They weren\u2019t picked at random \u2013 in 2019 the Creative Industries were worth more annually than those other four sectors put together. And, rather like the Eurovision Song Contest, the votes are in\u2026.<\/p>\n\n\n\n<p>Life Sciences was mentioned 278 times, Aerospace 494, Automotive 537, Oil &amp; Gas 742 times. And the Creative sector? Just 55 times. Now I grant you that the latest James Bond movie and the new Adele single were probably mentioned several thousand times during the period, and also that the prevalence of Oil and Gas is obvious given the current energy crisis. But what I was really getting at was that a media mention of a sector in general is indicative of the public consideration and perceived importance of that sector. And our sector, despite its value and growth, is still a bit of a well kept secret. And that\u2019s a criticism for all of us\u2026.we have work to do!<\/p>\n\n\n\n<p>Actually, I couldn\u2019t resist adding one more sector to my survey, mostly for reasons of devilry. I also asked about fishing\u2026 it came out, wait for it, top with 934 mentions. 934. Now I like line-caught sea bass as much as the next person\u2026.but really! Have we got our focus right? Are we sufficiently future-facing? Not on this evidence, not at all.<\/p>\n\n\n\n<p>Now, to make good industrial policy you need a good data set. Despite the good work done by DCMS to map our sector overall, Andy Pratt, Professor of Cultural Economy at City University, argues that we do not have the data set we need. Partly because the Creative Industries are considered by some as too artful a construct (that\u2019s my point about not being taken seriously enough), and partly because the lens through which we analyse our endeavours relies on old, mid-20th century definitions\u2026 and on out of date taxonomies. Taxonomies which have not caught up with the realities of the service industries.<\/p>\n\n\n\n<p>As a result, as a nation we over-inform ourselves about declining industrial sectors and we under-inform ourselves about a high growth one, such as the Creative Industries. Further challenges\u2026 though they\u2019re ones we\u2019d better get used to in the future knowledge economy\u2026are firstly, getting to grips with a sector which contains everything from sustainable textiles to augmented reality apps; and secondly, the complexity of mapping a sector which has some very big companies but also many, many SME\u2019s.<\/p>\n\n\n\n<p>This matters because the government\u2019s BUILD BACK BETTER PLAN FOR GROWTH, published in the summer, identified the Creative Industries as a key sector for the future (it actually mentioned us 8 times in fact\u2026 am I counting? By now you\u2019ll have realised I definitely am). So our potential has, in principle, been identified by BEIS. But to develop the policies which will deliver on that, we\u2019re going to need much better data and understanding of what we can do.<\/p>\n\n\n\n<p>Skills is one of the three engines of growth, defined by BEIS, by the way. But again, our National Industrial and Employment classifications are still based on older, more traditional models that fail to capture an accurate picture of our now dominant service industries. The sector\u2019s Policy &amp; Evidence Centre, based at Nesta, has recently produced a revealing report on these challenges.<\/p>\n\n\n\n<p>Just to underline how agile we need to become\u2026.with the typhoon that is the 4th Industrial Revolution sweeping through our working lives\u2026.Dell Technologies recently posited that 85% of the \u2018job concepts\u2019 we\u2019ll be using in 2030 haven\u2019t yet been invented. And we need to look to the sunrise sectors, of which the Creative Industries is one, to imagine and generate these roles. As I pointed out in my 2017 Review of the Creative Industries, the million jobs that CI can deliver in the next decade will be durable and high value, in contrast to other sectors where AI and automation will be destroying whole occupations. You need people for creativity. Which brings me to the great work going on here in Northern Ireland.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"980\" height=\"650\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Titanic-Belfast.jpg\" alt=\"\" class=\"wp-image-8544\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Titanic-Belfast.jpg 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Titanic-Belfast-480x318.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><figcaption>Titanic Belfast, BEYOND 2021 venue. Photo credit: Bernie McAllister<\/figcaption><\/figure>\n\n\n\n<p>Belfast, as is rightly celebrated, was a shipbuilding city. What will be the dynamic industries here in the 21st Century? That is a question that your universities, your politicians and your talented young people are now answering. As you know, part of the answer you have come up with is Life Sciences and Cyber Technology. But you\u2019re demonstrating that the Creative Industries also have the potential to be a large scale employer and an engine of growth. And almost by definition, they\u2019re for everyone to participate in, rather than rooted in one community.<\/p>\n\n\n\n<p>My 2017 Review recommended investment in Creative Clusters around the UK. I\u2019ll tell you more about these in a minute, but thanks to the imagination of AHRC and Innovate UK, both part of UKRI, this investment happened. Belfast\u2019s bid was one of the successful ones, judged strictly on merit. Ulster University and Queens have partnered with the likes of Northern Ireland Screen to start to realise what virtual production in the screen industries will look like within a decade.<\/p>\n\n\n\n<p>You already had a leading position in modern production, famously filming 8 seasons of Game of Thrones, right here at Titanic Studios. Not to mention Line of Duty, close to my heart since it\u2019s made by an ITV company for the BBC. But you asked yourselves the question: in an age of 5G, robotics and real time game engines how will films be shot in the future? With funding from both your City Deal and your Cluster you\u2019re now setting about answering that question. There\u2019s the SMIL virtual production unit at Harbour Studios with Ulster University as a partner, and there\u2019s the training facility set up with Epic. This enables a crucible in which new companies can prosper as well\u2026you have Humain and Retinize also pursuing new kinds of virtual production, and Yellow Design who are demonstrating how AR is going to be a \u2018Titanic\u2019 consumer entertainment tool, right here in this quarter. You have young ambitious companies like Aura working on its immersive Animation Platform, and Big Telly Theatre with their rather wonderful Zoom Macbeth: To channel my inner Ken Branagh\u2026. \u201cI have no spur, to prick the sides of my intent, but only vaulting ambition.\u201d Vaulting ambition, indeed, and driven by defining fruitful R&amp;D investments. Big Telly Theatre themselves are now moving on to immersive online shopping apps.<\/p>\n\n\n\n<p>Success in these important projects will not only bring benefits to Northern Ireland, from inward investment to jobs to tourism, it\u2019ll also help drive Britain\u2019s creative industries forward as a world force. And demonstrate that our sector is future facing and will be fuelled by the R&amp;D it needs and merits going forward.<\/p>\n\n\n\n<p>By the way, there\u2019s another thing that\u2019s woefully out of date. Much of the research and development we invest in in our sector (I know this from the rapid modernisation of ITV, which I chair) does not qualify technically as R&amp;D in the current definitions\u2026because they belong once again to the last century. France, Germany, Italy and South Korea have got ahead of us by modernising their R&amp;D definitions, by the way.<\/p>\n\n\n\n<p>What about the other Creative Clusters and the allied Audience-of-the-Future investment? Well, just to give you a flavour: the Future Fashion Factory in Leeds is pursuing new materials, sustainable design and supply chain innovation\u2026..Creative Informatics in Edinburgh is exploring what data-driven AI should look like for creative businesses\u2026.In York they\u2019re inventing new ways of delivering screen narratives via 5G\u2026In Glasgow they\u2019re showing how to exploit VR for industrial training\u2026.and in Bristol they have an AR robot which is eating parts of the city (relax\u2026let me remind you that augmented reality is strictly virtual\u2026and very entertaining).<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"980\" height=\"650\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021.jpg\" alt=\"\" data-id=\"8550\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8550\" class=\"wp-image-8550\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021.jpg 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021-480x318.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><figcaption class=\"blocks-gallery-item__caption\"><meta charset=\"utf-8\">Immersive Futures Lab @ BEYOND 2021<\/figcaption><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" width=\"980\" height=\"650\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2.jpg\" alt=\"\" data-id=\"8551\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8551\" class=\"wp-image-8551\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2.jpg 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2-480x318.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><figcaption class=\"blocks-gallery-item__caption\">Photo credit: Bernie McAllister<\/figcaption><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Now, I mentioned earlier the UKRI investment in the Clusters. Over 5 years it\u2019ll be \u00a356 million. And initially we thought we\u2019d attract a \u00a328 million match from the sector. But that co-investment now looks like it\u2019ll reach \u00a3150 million. This shows us several things: a small but shrewd public catalyst can trigger a much greater industry R&amp;D investment, and one which wouldn\u2019t have happened otherwise. And let me remind you of the context for this: Britain\u2019s target is to increase R&amp;D as a percentage of GDP, from its current 1.7% to 2.4%, by 2027. It won\u2019t happen unless industry steps up in partnership with government.<\/p>\n\n\n\n<p>The Creative Clusters (a very small investment compared to other R&amp;D-heavy sectors) could now be scaled up in other parts of the country\u2026delivering on the government\u2019s twin objectives of innovation and levelling up. We cannot solve Britain\u2019s productivity puzzle without investing in new ideas. And a point of reference for you\u2026as we struggle up from 1.7 to 2.4%\u2026.South Korea is already approaching a 5% figure.<\/p>\n\n\n\n<p>What else have we learnt? That with locally-led cluster initiatives like this we can achieve greater regional penetration and greater connectivity with SME\u2019s than we ever believed possible before. And that it\u2019s only through profound and sustained collaboration \u2013 not just between creative design and technology, but also between the STEM disciplines and the humanities \u2013 that we\u2019ll imagine our future (that latter collaboration is, by the way, precisely how we\u2019ve been fighting Covid).<\/p>\n\n\n\n<p>DCMS, to its credit, has also been running a similar creative scale-up investment for SME\u2019s. In the next phase of the internet age, must Silicon Valley take all the value? Or can our sector pursue some \u2018unicorns\u2019 of its own? The Clusters have linked university research excellence to more than 575 SME\u2019s in novel partnerships. This is how we\u2019ll harness the best IP from our next generation of creators and properly exploit what we\u2019ve always been good at: world-beating ideas. That looks and sounds like a plan for growth.<\/p>\n\n\n\n<p>As I have said, we have work to do to get our message over. Nowhere is this more valid than in the investment community. I sit on a couple of boards for Edge Investments, which \u2013 unusually &#8211; specialises in the Creative Sector. Their investment director, David Fisher, points out the financing gap for the creative economy across Europe is estimated to exceed \u00a38 billion. And he reminds us of the Creative Industries Council\u2019s 2018 survey which found a lack of understanding of the sector by financiers and a distrust of our often intangible assets.<\/p>\n\n\n\n<p>But Edge is showing that when you take the trouble to get to grips with creative businesses there are good returns\u2026Edge sits in the top decile of venture capitalists. So when they add the term Createch to the existing Fintech and Edutech we should take notice. Given, we still need to do much of the work I\u2019ve mentioned on data and classifications to make the term really meaningful.<\/p>\n\n\n\n<p>Another truth David Fisher highlights is how the Creative Industries are increasingly important to other sectors in the UK economy. Beyond the obvious point about the power of our advertising and marketing expertise, increasingly creative sector products and services contribute to supply chains elsewhere. It\u2019s calculated that for every GVA pound earned in our sector in 2019, we also generated a further 50p elsewhere in the economy.<\/p>\n\n\n\n<p>Our global competitiveness will increasingly depend on the fusion of creative and technological innovation. Product design, service design, human-centred design, design engineering\u2026. these are critical for all sectors going forward. When I was asked, a few months ago, would I put my name forward to be the next chair of the Royal College of Art I thought about it very carefully. For two seconds. And then I said yes, of course. Because its alumni include Jonny Ive, James Dyson and Thomas Heatherwick. Because its graduates study robotics, mobility and inclusive design. They\u2019re imagining the devices we\u2019ll drive in the future through what sort of cities. And like other of our rainmaking colleges, they already have a record of funded spin outs in these fields. It\u2019s at this nexus of technology and design that much public and private value can be created in the next decade. (Look out, by the way, for the announcement of the 10 commissioned projects of Festival 22\u2026to be announced tomorrow. They exemplify this sort of \u2018STEAM\u2019 fusion.)<\/p>\n\n\n\n<p>As we were dozing gently this August, enjoying our first legitimate holidays for some time, a statement from the Chancellor of the Exchequer rather woke us up: \u201cFor any country, there are only a few things that you are world class at,\u201d said Rishi. \u201cFor us, in the UK, the creative industries, arts, culture is something we are genuinely world class at. I do think it\u2019s important.\u201d<\/p>\n\n\n\n<p>We agree with you, Rishi, we agree. The Creative Industries are like a coiled spring waiting to release their energy into the economy. We have the talent, we have the ideas\u2026now we need a more ambitious strategy, fed by 21st century data and insights. And from that will flow the investment opportunity. Yes there\u2019s an important role for government and public funders. But most of this is down to us. Shall we get started? To be fair, I think you have already got started here in Belfast. Thank you.<\/p>\n\n\n\n<div class=\"wp-block-spacer\" style=\"height: 41px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" width=\"980\" height=\"650\" src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_5.jpg\" alt=\"\" class=\"wp-image-8552\" srcset=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_5.jpg 980w, https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_5-480x318.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 980px, 100vw\" \/><figcaption>Sir Peter Bazalgette, Opening Keynote, BEYOND 2021. Photo credit: Bernie McAllister<\/figcaption><\/figure>\n\n\n\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;To start with, let me take you back to 1997. That was the year we had the happy news of a brand new birth\u2026&#8221; It was a pleasure and honour to welcome Sir Peter Bazalgette (non-executive Chair of ITV) to the BEYOND 2021 stage, as the opening keynote. Watch the video of his full speech [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":8543,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"<!-- wp:heading {\"level\":3} -->\n<h3>\"To start with, let me take you back to 1997. That was the year we had the happy news of a brand new birth\u2026\"<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>It was a pleasure and honour to welcome Sir Peter Bazalgette to the BEYOND 2021 stage, as the opening keynote. Captured on camera, watch his speech at the conference in Belfast or read in full below...<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:heading {\"level\":3} -->\n<h3>Sir Peter Bazalgette @ BEYOND 2021:<\/h3>\n<!-- \/wp:heading -->\n\n<!-- wp:paragraph -->\n<p>\"It\u2019s fortunate, and definitely not accidental, that BEYOND is being hosted in Belfast by Future Screen's this year. Northern Ireland is turning into a trailblazer for the Creative Industries\u2026 the only place in the UK where \u201cWINTER IS COMING\u201d is a promise not a threat. More of that later.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And I\u2019ll say unapologetically that I have no slides, videos or other pyrotechnics for you today. One, I can\u2019t compete with the heroic haptics all around us\u2026.Two, I can give your eyes a rest for quarter of an hour. So, if you\u2019re sitting comfortably, as they used to say on the steam radio in the last century, I\u2019ll begin.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>To start with, let me take you back to 1997. That was the year we had the happy news of a brand new birth\u2026<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Roughly the announcement went like this: To Britain and Northern Ireland, a new sector is born: we welcome the Creative Industries to the World. And it was to the world because we were the first country ever to define such a sector. The promising infant thrived and was soon being measured by the ONS via nine key sub-sectors: Advertising &amp; Marketing, Architecture, Crafts, Design &amp; Designer Fashion, Film\/TV\/Video\/Radio\/Photography, IT, Software &amp; Computer Games, Publishing, Museums\/Galleries\/Libraries, Music\/Performing &amp; Visual Arts. And a useful, economically-slanted definition was added: \u201cindustries which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation and exploitation of Intellectual Property.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>That definition and the statistics, championed by DCMS, started to indicate both the size and growth of a sector we could now say was entering adolescence. (As we know, the latest year we have figures for is that last year before Covid, 2019\u2026 when the GVA of the Creative Industries was measured at \u00a3115 billion. This represented around 6% of the entire economy and growth at three times the national figure).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Despite this impressive record, the sector was still viewed with some suspicion by its older siblings \u2013 some in manufacturing were more than 100 years old and didn\u2019t take this young whippersnapper that seriously. Even though it had attracted a couple of godparents to advocate for it: the Creative Industries\u2019 Federation and the Creative Industries Council.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>And so we get to today. I\u2019m going to argue this morning that the Creative Industries has now come of age. We have dominant world positions in music and TV formats. Our video games are played on all continents. The UK\u2019s advertising and marketing power global brands. (The whole sector, including software, drove \u00a358 billion of exports of goods and services in 2019, by the way). Our design graduates create vehicles for all the planet\u2019s major manufacturers. Inward investment is pouring into the UK\u2019s film studios from the international video streamers, capitalising on our ideas, our craft skills and our tax credits. And I\u2019m particularly fond of this stat: 9 out of the last 10 special effects Oscars have been won by British designers. This included the following collaboration: best representation of a black hole in space. (couldn\u2019t that be a category of its own every year?).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The point is, we\u2019re now demonstrating that the Creative Industries is genuinely an R&amp;D sector as much as, say, Life Sciences, Fintech or Green Energy. I\u2019ll give you hard examples of this in a moment.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:columns -->\n<div class=\"wp-block-columns\"><!-- wp:column {\"width\":\"100%\"} -->\n<div class=\"wp-block-column\" style=\"flex-basis:100%\"><!-- wp:gallery {\"ids\":[8546,8548],\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_3.jpg\" alt=\"\" data-id=\"8546\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_3.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8546\" class=\"wp-image-8546\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_2-1.jpg\" alt=\"\" data-id=\"8548\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_2-1.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8548\" class=\"wp-image-8548\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Sir Peter Bazalgette, Opening Keynote, BEYOND 2021. Image credit: Bernie McAllister<\/figcaption><\/figure>\n<!-- \/wp:gallery --><\/div>\n<!-- \/wp:column --><\/div>\n<!-- \/wp:columns -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>So the Creative Industries needs to be taken more seriously than it is. Then it\u2019ll realise its full potential as a catalyst for our fast growing knowledge economy. This is not to mention the sector\u2019s role as the definer of our culture, values and identity\u2026 the trusted news that informs our democracy, the fiction in all media that enriches our national conversation, the video games which entertain us, the theatres and museums which both define place and drive tourism, the cultural exports which drive our soft power, more broadly the rock upon which our humane education is built and the means by which we nurture empathetic citizens. That\u2019s an important perspective, but one for another time.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>So when I say, not taken seriously enough, is that just a bit of special pleading, a piece of sectoral lobbying? Well, there\u2019s nothing wrong with that. But no, I\u2019m making a broader point. Our national mindset is still too rooted in old certainties, we have some way to go to wake up to new realities. I\u2019ve just conducted a survey to show you what I mean. I looked at recent national media mentions of five very important sectors over a month: Life Sciences, Automotive, Aerospace, Oil &amp; Gas\u2026 and the Creative Industries. They weren\u2019t picked at random \u2013 in 2019 the Creative Industries were worth more annually than those other four sectors put together. And, rather like the Eurovision Song Contest, the votes are in\u2026.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Life Sciences was mentioned 278 times, Aerospace 494, Automotive 537, Oil &amp; Gas 742 times. And the Creative sector? Just 55 times. Now I grant you that the latest James Bond movie and the new Adele single were probably mentioned several thousand times during the period, and also that the prevalence of Oil and Gas is obvious given the current energy crisis. But what I was really getting at was that a media mention of a sector in general is indicative of the public consideration and perceived importance of that sector. And our sector, despite its value and growth, is still a bit of a well kept secret. And that\u2019s a criticism for all of us\u2026.we have work to do!<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Actually, I couldn\u2019t resist adding one more sector to my survey, mostly for reasons of devilry. I also asked about fishing\u2026 it came out, wait for it, top with 934 mentions. 934. Now I like line-caught sea bass as much as the next person\u2026.but really! Have we got our focus right? Are we sufficiently future-facing? Not on this evidence, not at all.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Now, to make good industrial policy you need a good data set. Despite the good work done by DCMS to map our sector overall, Andy Pratt, Professor of Cultural Economy at City University, argues that we do not have the data set we need. Partly because the Creative Industries are considered by some as too artful a construct (that\u2019s my point about not being taken seriously enough), and partly because the lens through which we analyse our endeavours relies on old, mid-20th century definitions\u2026 and on out of date taxonomies. Taxonomies which have not caught up with the realities of the service industries.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As a result, as a nation we over-inform ourselves about declining industrial sectors and we under-inform ourselves about a high growth one, such as the Creative Industries. Further challenges\u2026 though they\u2019re ones we\u2019d better get used to in the future knowledge economy\u2026are firstly, getting to grips with a sector which contains everything from sustainable textiles to augmented reality apps; and secondly, the complexity of mapping a sector which has some very big companies but also many, many SME\u2019s.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>This matters because the government\u2019s BUILD BACK BETTER PLAN FOR GROWTH, published in the summer, identified the Creative Industries as a key sector for the future (it actually mentioned us 8 times in fact\u2026 am I counting? By now you\u2019ll have realised I definitely am). So our potential has, in principle, been identified by BEIS. But to develop the policies which will deliver on that, we\u2019re going to need much better data and understanding of what we can do.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Skills is one of the three engines of growth, defined by BEIS, by the way. But again, our National Industrial and Employment classifications are still based on older, more traditional models that fail to capture an accurate picture of our now dominant service industries. The sector\u2019s Policy &amp; Evidence Centre, based at Nesta, has recently produced a revealing report on these challenges.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Just to underline how agile we need to become\u2026.with the typhoon that is the 4th Industrial Revolution sweeping through our working lives\u2026.Dell Technologies recently posited that 85% of the \u2018job concepts\u2019 we\u2019ll be using in 2030 haven\u2019t yet been invented. And we need to look to the sunrise sectors, of which the Creative Industries is one, to imagine and generate these roles. As I pointed out in my 2017 Review of the Creative Industries, the million jobs that CI can deliver in the next decade will be durable and high value, in contrast to other sectors where AI and automation will be destroying whole occupations. You need people for creativity. Which brings me to the great work going on here in Northern Ireland.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"id\":8544,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Titanic-Belfast.jpg\" alt=\"\" class=\"wp-image-8544\"\/><figcaption>Titanic Belfast, BEYOND 2021 venue. Photo credit: Bernie McAllister<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Belfast, as is rightly celebrated, was a shipbuilding city. What will be the dynamic industries here in the 21st Century? That is a question that your universities, your politicians and your talented young people are now answering. As you know, part of the answer you have come up with is Life Sciences and Cyber Technology. But you\u2019re demonstrating that the Creative Industries also have the potential to be a large scale employer and an engine of growth. And almost by definition, they\u2019re for everyone to participate in, rather than rooted in one community.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>My 2017 Review recommended investment in Creative Clusters around the UK. I\u2019ll tell you more about these in a minute, but thanks to the imagination of AHRC and Innovate UK, both part of UKRI, this investment happened. Belfast\u2019s bid was one of the successful ones, judged strictly on merit. Ulster University and Queens have partnered with the likes of Northern Ireland Screen to start to realise what virtual production in the screen industries will look like within a decade.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>You already had a leading position in modern production, famously filming 8 seasons of Game of Thrones, right here at Titanic Studios. Not to mention Line of Duty, close to my heart since it\u2019s made by an ITV company for the BBC. But you asked yourselves the question: in an age of 5G, robotics and real time game engines how will films be shot in the future? With funding from both your City Deal and your Cluster you\u2019re now setting about answering that question. There\u2019s the SMIL virtual production unit at Harbour Studios with Ulster University as a partner, and there\u2019s the training facility set up with Epic. This enables a crucible in which new companies can prosper as well\u2026you have Humain and Retinize also pursuing new kinds of virtual production, and Yellow Design who are demonstrating how AR is going to be a \u2018Titanic\u2019 consumer entertainment tool, right here in this quarter. You have young ambitious companies like Aura working on its immersive Animation Platform, and Big Telly Theatre with their rather wonderful Zoom Macbeth: To channel my inner Ken Branagh\u2026. \u201cI have no spur, to prick the sides of my intent, but only vaulting ambition.\u201d Vaulting ambition, indeed, and driven by defining fruitful R&amp;D investments. Big Telly Theatre themselves are now moving on to immersive online shopping apps.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Success in these important projects will not only bring benefits to Northern Ireland, from inward investment to jobs to tourism, it\u2019ll also help drive Britain\u2019s creative industries forward as a world force. And demonstrate that our sector is future facing and will be fuelled by the R&amp;D it needs and merits going forward.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>By the way, there\u2019s another thing that\u2019s woefully out of date. Much of the research and development we invest in in our sector (I know this from the rapid modernisation of ITV, which I chair) does not qualify technically as R&amp;D in the current definitions\u2026because they belong once again to the last century. France, Germany, Italy and South Korea have got ahead of us by modernising their R&amp;D definitions, by the way.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What about the other Creative Clusters and the allied Audience-of-the-Future investment? Well, just to give you a flavour: the Future Fashion Factory in Leeds is pursuing new materials, sustainable design and supply chain innovation\u2026..Creative Informatics in Edinburgh is exploring what data-driven AI should look like for creative businesses\u2026.In York they\u2019re inventing new ways of delivering screen narratives via 5G\u2026In Glasgow they\u2019re showing how to exploit VR for industrial training\u2026.and in Bristol they have an AR robot which is eating parts of the city (relax\u2026let me remind you that augmented reality is strictly virtual\u2026and very entertaining).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:gallery {\"ids\":[8550,8551],\"linkTo\":\"none\"} -->\n<figure class=\"wp-block-gallery columns-2 is-cropped\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021.jpg\" alt=\"\" data-id=\"8550\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8550\" class=\"wp-image-8550\"\/><\/figure><\/li><li class=\"blocks-gallery-item\"><figure><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2.jpg\" alt=\"\" data-id=\"8551\" data-full-url=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Immersive-Futures-Lab_Beyond-2021_2.jpg\" data-link=\"https:\/\/beyondconference.org\/?attachment_id=8551\" class=\"wp-image-8551\"\/><\/figure><\/li><\/ul><figcaption class=\"blocks-gallery-caption\">Immersive Futures Lab @ BEYOND 2021. Image credit: Bernie McAllister<\/figcaption><\/figure>\n<!-- \/wp:gallery -->\n\n<!-- wp:spacer {\"height\":35} -->\n<div class=\"wp-block-spacer\" style=\"height: 35px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:paragraph -->\n<p>Now, I mentioned earlier the UKRI investment in the Clusters. Over 5 years it\u2019ll be \u00a356 million. And initially we thought we\u2019d attract a \u00a328 million match from the sector. But that co-investment now looks like it\u2019ll reach \u00a3150 million. This shows us several things: a small but shrewd public catalyst can trigger a much greater industry R&amp;D investment, and one which wouldn\u2019t have happened otherwise. And let me remind you of the context for this: Britain\u2019s target is to increase R&amp;D as a percentage of GDP, from its current 1.7% to 2.4%, by 2027. It won\u2019t happen unless industry steps up in partnership with government.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>The Creative Clusters (a very small investment compared to other R&amp;D-heavy sectors) could now be scaled up in other parts of the country\u2026delivering on the government\u2019s twin objectives of innovation and levelling up. We cannot solve Britain\u2019s productivity puzzle without investing in new ideas. And a point of reference for you\u2026as we struggle up from 1.7 to 2.4%\u2026.South Korea is already approaching a 5% figure.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>What else have we learnt? That with locally-led cluster initiatives like this we can achieve greater regional penetration and greater connectivity with SME\u2019s than we ever believed possible before. And that it\u2019s only through profound and sustained collaboration \u2013 not just between creative design and technology, but also between the STEM disciplines and the humanities \u2013 that we\u2019ll imagine our future (that latter collaboration is, by the way, precisely how we\u2019ve been fighting Covid).<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>DCMS, to its credit, has also been running a similar creative scale-up investment for SME\u2019s. In the next phase of the internet age, must Silicon Valley take all the value? Or can our sector pursue some \u2018unicorns\u2019 of its own? The Clusters have linked university research excellence to more than 575 SME\u2019s in novel partnerships. This is how we\u2019ll harness the best IP from our next generation of creators and properly exploit what we\u2019ve always been good at: world-beating ideas. That looks and sounds like a plan for growth.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As I have said, we have work to do to get our message over. Nowhere is this more valid than in the investment community. I sit on a couple of boards for Edge Investments, which \u2013 unusually - specialises in the Creative Sector. Their investment director, David Fisher, points out the financing gap for the creative economy across Europe is estimated to exceed \u00a38 billion. And he reminds us of the Creative Industries Council\u2019s 2018 survey which found a lack of understanding of the sector by financiers and a distrust of our often intangible assets.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>But Edge is showing that when you take the trouble to get to grips with creative businesses there are good returns\u2026Edge sits in the top decile of venture capitalists. So when they add the term Createch to the existing Fintech and Edutech we should take notice. Given, we still need to do much of the work I\u2019ve mentioned on data and classifications to make the term really meaningful.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Another truth David Fisher highlights is how the Creative Industries are increasingly important to other sectors in the UK economy. Beyond the obvious point about the power of our advertising and marketing expertise, increasingly creative sector products and services contribute to supply chains elsewhere. It\u2019s calculated that for every GVA pound earned in our sector in 2019, we also generated a further 50p elsewhere in the economy.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>Our global competitiveness will increasingly depend on the fusion of creative and technological innovation. Product design, service design, human-centred design, design engineering\u2026. these are critical for all sectors going forward. When I was asked, a few months ago, would I put my name forward to be the next chair of the Royal College of Art I thought about it very carefully. For two seconds. And then I said yes, of course. Because its alumni include Jonny Ive, James Dyson and Thomas Heatherwick. Because its graduates study robotics, mobility and inclusive design. They\u2019re imagining the devices we\u2019ll drive in the future through what sort of cities. And like other of our rainmaking colleges, they already have a record of funded spin outs in these fields. It\u2019s at this nexus of technology and design that much public and private value can be created in the next decade. (Look out, by the way, for the announcement of the 10 commissioned projects of Festival 22\u2026to be announced tomorrow. They exemplify this sort of \u2018STEAM\u2019 fusion.)<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>As we were dozing gently this August, enjoying our first legitimate holidays for some time, a statement from the Chancellor of the Exchequer rather woke us up: \u201cFor any country, there are only a few things that you are world class at,\u201d said Rishi. \u201cFor us, in the UK, the creative industries, arts, culture is something we are genuinely world class at. I do think it\u2019s important.\u201d<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:paragraph -->\n<p>We agree with you, Rishi, we agree. The Creative Industries are like a coiled spring waiting to release their energy into the economy. We have the talent, we have the ideas\u2026now we need a more ambitious strategy, fed by 21st century data and insights. And from that will flow the investment opportunity. Yes there\u2019s an important role for government and public funders. But most of this is down to us. Shall we get started? To be fair, I think you have already got started here in Belfast. Thank you.<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:spacer {\"height\":41} -->\n<div class=\"wp-block-spacer\" style=\"height: 41px;\" aria-hidden=\"true\">\u00a0<\/div>\n<!-- \/wp:spacer -->\n\n<!-- wp:image {\"id\":8552,\"sizeSlug\":\"full\",\"linkDestination\":\"none\"} -->\n<figure class=\"wp-block-image size-full\"><img src=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2021\/10\/Peter-Bazalgette_5.jpg\" alt=\"\" class=\"wp-image-8552\"\/><figcaption>Sir Peter Bazalgette, Opening Keynote, BEYOND 2021. Image credit: Bernie McAllister<\/figcaption><\/figure>\n<!-- \/wp:image -->\n\n<!-- wp:paragraph -->\n<p>&nbsp;<\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":""},"categories":[45],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SIR PETER BAZALGETTE KEYNOTE @ BEYOND 2021 - Beyond Conference<\/title>\n<meta name=\"description\" content=\"Sir Peter Bazalgette (non-executive Chair of ITV) opened the BEYOND 2021 conference - watch and read his speech at the conference in Belfast.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondconference.org\/news\/2021\/peter-bazalgette-keynote-beyond-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keynote Sir Peter Bazalgette opens BEYOND 2021\" \/>\n<meta property=\"og:description\" content=\"Sir Peter Bazalgette (non-executive Chair of ITV) opened the BEYOND 2021 conference - 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