{"id":36161,"date":"2024-01-17T16:19:43","date_gmt":"2024-01-17T16:19:43","guid":{"rendered":"http:\/\/beyondconference.org\/?page_id=36161"},"modified":"2024-01-17T16:19:43","modified_gmt":"2024-01-17T16:19:43","slug":"behind-the-screen-the-itv-emmerdale-immersive-vr-experience","status":"publish","type":"page","link":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/","title":{"rendered":"Behind the screen: The ITV Emmerdale immersive VR experience"},"content":{"rendered":"<div class=\"hero\" style=\"background-image: url(\/wp-content\/uploads\/cet-2023\/Emmerdale-Set-panorama.jpg)\"><h1>Behind the screen: The ITV Emmerdale immersive VR experience<\/h1><\/div><div class=\"cepBody\"><div class=\"cepGridParent\"><div class=\"cepColumns\"><div class=\"col3-4\"><h3>Get exclusive access on the Emmerdale set and discover what it takes to make one of the UK&#8217;s busiest TV shows in this experimental prototype from AY-PE and ITV.\n<\/h3><p><p>AY-PE, a leading AV, software, interactive and immersive company based in York  presents a prototype immersive 360 Virtual Reality experience which places you on the Emmerdale set and in the heart of the story. <\/p>\n<p>Working with ITV\u2019s Emmerdale, XR Stories have been exploring new ways of engaging with the highly popular British TV series. This experience explores the potential for extending the established Emmerdale universe to new transformative interactive and immersive audience experiences, to bring current and future fans closer to the Emmerdale storyworld, and reach new audiences.<\/p><\/p><a class=\"icon\" style=\"background-image: url(\/wp-content\/uploads\/cep\/link.png);\" href=\"https:\/\/xrstories.co.uk\/project\/extending-emmerdale\/\" target=\"_blank\"><\/a><\/div><div class=\"col1-4\"><h4>Contact<\/h4><p><a href=\"mailto:helena@ay-pe.com\">Helena Jones<\/a><\/p><h4>Lead organisation<\/h4><p>AY-PE<\/p><a class=\"icon\" style=\"background-image: url(\/wp-content\/uploads\/cep\/link.png);\" href=\"https:\/\/ay-pe.com\/\" target=\"_blank\"><\/a><h4>Hardware<\/h4><p>360 video in VR<\/p><h4>Team<\/h4><p>For AY-PE<\/p>\n<ul>\n<li>Simon Ackerley, Managing Director \/ 360 VR Design <\/li>\n<li>Helena Jones, Project Development Director<\/li>\n<li>Richard Playford, Creative Director \/ 360 Film Director<br>\nFor ITV<\/li>\n<li>Nader Madabi, Head of Production<\/li>\n<li>Andy Whiston, Technical Manager<\/li>\n<li>Ian Bevitt, Director<br>\nFor XR Stories<\/li>\n<li>Sian Gilbert, Creative Producer<\/li>\n<li>Melodie Ash, Creative Producer<\/li>\n<li>John Rose-Adams, Senior Creative Producer<\/li>\n<li>Dr Joe Rees-Jones, Creative Technologist<\/li>\n<li>Grace Moore, 360 VR filming advisor<\/li>\n<\/ul><h4>Partners<\/h4><p><a href=\"https:\/\/www.ITV.com\" target=\"blank\">ITV<\/a><\/p><p><a href=\"https:\/\/www.xrstories.co.uk\" target=\"blank\">XR Stories<\/a><\/p><\/div><\/div><\/div><\/div><div class=\"breakBack\"><div class=\"cepBody\"><div class=\"cepGridParent\"><div class=\"cepColumns\"><div class=\"col3-4\"><h3 style=\"width:100%;margin:1rem 0 0;\">Behind the screen: The ITV Emmerdale immersive VR experience<\/h3><\/div><div class=\"col1-4\"><p style=\"text-align: right;position: relative;top: 50%;transform: translateY(-50%);\"><a class=\"btn\" href=\"\/b23\/showcase\">Show all<\/a><\/p><\/div><\/div><\/div><\/div><\/div><div class=\"cepBody\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Get exclusive access on the Emmerdale set and discover what it takes to make one of the UK&#8217;s busiest TV shows in this experimental prototype from AY-PE and ITV.<\/p>\n","protected":false},"author":926,"featured_media":0,"parent":36159,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-template-full-width.php","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"1053","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference\" \/>\n<meta property=\"og:description\" content=\"Get exclusive access on the Emmerdale set and discover what it takes to make one of the UK&#039;s busiest TV shows in this experimental prototype from AY-PE and ITV.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/\" \/>\n<meta property=\"og:site_name\" content=\"Beyond Conference\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Beyond.Cnf\" \/>\n<meta property=\"og:image\" content=\"https:\/\/beyondconference.org\/wp-content\/uploads\/2023\/07\/BEYOND_2023_GENERAL_SC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"608\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@BeyondCnf\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/\",\"url\":\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/\",\"name\":\"Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference\",\"isPartOf\":{\"@id\":\"https:\/\/beyondconference.org\/#website\"},\"datePublished\":\"2024-01-17T16:19:43+00:00\",\"dateModified\":\"2024-01-17T16:19:43+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"BEYOND 2023\",\"item\":\"https:\/\/beyondconference.org\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Showcase\",\"item\":\"https:\/\/beyondconference.org\/b23\/showcase\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Behind the screen: The ITV Emmerdale immersive VR experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/beyondconference.org\/#website\",\"url\":\"https:\/\/beyondconference.org\/\",\"name\":\"Beyond Conference\",\"description\":\"The R&amp;D conference for the Creative Industries\",\"publisher\":{\"@id\":\"https:\/\/beyondconference.org\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/beyondconference.org\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/beyondconference.org\/#organization\",\"name\":\"BEYOND Conference\",\"url\":\"https:\/\/beyondconference.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg\",\"contentUrl\":\"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg\",\"width\":1024,\"height\":512,\"caption\":\"BEYOND Conference\"},\"image\":{\"@id\":\"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/Beyond.Cnf\",\"https:\/\/twitter.com\/BeyondCnf\",\"https:\/\/www.linkedin.com\/company\/beyond-conference\",\"https:\/\/www.youtube.com\/channel\/UCHmsluOEIkpMqjmUvigcTYA\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/","og_locale":"en_GB","og_type":"article","og_title":"Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference","og_description":"Get exclusive access on the Emmerdale set and discover what it takes to make one of the UK's busiest TV shows in this experimental prototype from AY-PE and ITV.","og_url":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/","og_site_name":"Beyond Conference","article_publisher":"https:\/\/www.facebook.com\/Beyond.Cnf","og_image":[{"width":1080,"height":608,"url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2023\/07\/BEYOND_2023_GENERAL_SC.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_site":"@BeyondCnf","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/","url":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/","name":"Behind the screen: The ITV Emmerdale immersive VR experience - Beyond Conference","isPartOf":{"@id":"https:\/\/beyondconference.org\/#website"},"datePublished":"2024-01-17T16:19:43+00:00","dateModified":"2024-01-17T16:19:43+00:00","breadcrumb":{"@id":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/beyondconference.org\/b23\/showcase\/behind-the-screen-the-itv-emmerdale-immersive-vr-experience\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"BEYOND 2023","item":"https:\/\/beyondconference.org\/"},{"@type":"ListItem","position":2,"name":"Showcase","item":"https:\/\/beyondconference.org\/b23\/showcase\/"},{"@type":"ListItem","position":3,"name":"Behind the screen: The ITV Emmerdale immersive VR experience"}]},{"@type":"WebSite","@id":"https:\/\/beyondconference.org\/#website","url":"https:\/\/beyondconference.org\/","name":"Beyond Conference","description":"The R&amp;D conference for the Creative Industries","publisher":{"@id":"https:\/\/beyondconference.org\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/beyondconference.org\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/beyondconference.org\/#organization","name":"BEYOND Conference","url":"https:\/\/beyondconference.org\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/","url":"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg","contentUrl":"https:\/\/beyondconference.org\/wp-content\/uploads\/2022\/07\/BEYOND-Schema.org-Logo-1024px.jpg","width":1024,"height":512,"caption":"BEYOND Conference"},"image":{"@id":"https:\/\/beyondconference.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Beyond.Cnf","https:\/\/twitter.com\/BeyondCnf","https:\/\/www.linkedin.com\/company\/beyond-conference","https:\/\/www.youtube.com\/channel\/UCHmsluOEIkpMqjmUvigcTYA"]}]}},"_links":{"self":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/36161"}],"collection":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/users\/926"}],"replies":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/comments?post=36161"}],"version-history":[{"count":0,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/36161\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/pages\/36159"}],"wp:attachment":[{"href":"https:\/\/beyondconference.org\/wp-json\/wp\/v2\/media?parent=36161"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}