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Poster Poster Audience Insight in Creative Companies Data Driven Process for Audience Insight in Creative Companies To respond to many challenges the creative industries face when building sustainable futures, understanding the behaviours of its audience is key. Methods are needed which derive this understanding using a data driven approach which incorporates expert domain knowledge from […]https://beyondconference.org/wp-content/uploads/2023/07/BEYOND_2023_GENERAL_SC.jpg1080608