Speaker
Speaker
Speaker
Speaker
Peter & Paul
19 October
15:25
Citizens of Imagination: Creative technology and the civic role of storytelling
Rachel Wakelin
Peter & Paul
Brand Strategist
Speaker Biography
Rachel is a Brand Strategist at Peter & Paul, a creative studio producing multi-disciplinary design, branding and strategy for the physical and digital world, for clients in Education, Arts and Culture, Built Environment, and Live Entertainment.
Passionate about brand storytelling and the importance of creativity through the written word, her recent work has focused on how technology can further narratives and engage new audiences. This includes an augmented reality app for PoliNations, a horticultural art installation exploring identity, culture and migration. A digital companion to the physical event, the PoliNations app expands the experience to online audiences, encouraging people to think about how their perception of self relates to wider communities.