Speaker
Speaker
Speaker
Speaker
Centre for Climate Change and Social Transformations (CAST)
20 October
14:25
Changing the Story: Can the Creative Industries Lead the Climate Transition?
18 October
12:35
Changing the Story: Can the Creative Industries Lead the Climate Transition?
Prof Lorraine Whitmarsh MBE
Centre for Climate Change and Social Transformations (CAST)
Director of CAST
Speaker Biography
Professor Lorraine Whitmarsh MBE is based at the University of Bath and is Director of the Centre for Climate Change and Social Transformations (CAST). She is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport.
Her research projects have included studies of energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change.
Between 2014 and 2019, she held a prestigious European Research Council (ERC) Starting Grant – Low-Carbon Lifestyles & Behavioural Spillover (CASPI) – and since 2019 holds an ERC Consolidator Grant – Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts (MOCHA). She is also a Lead Author for the Intergovernmental Panel on Climate Change (IPCC) in Working Group II; and regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication.